I have been on safari across many countries in Africa and learned of the near extinction of the African Elephant by poachers. They tusks are highly priced in Asia where they are smuggled to. The aim of this campaign is meant to cover an area often neglected in fighting poaching. This is by working with rural communities living near safari parks and reserve the importance of wildlife and specifically wildlife. I hope also to give them alternate skills so that they should avoid poaching as a way of making a living.