Healthy food at Heartland prices

I would first like to thank you for taking your time out to read this.

Hi, I am a student from SIM-GE (University of London) and is majoring in Business Management.

It has always been my dream to open a Cafe & Bar (morning – café; night – bar).

With the recent news in which PM Lee waxed lyrical about the importance of healthy eating and leading an active lifestyle and warned Singaporeans of the dangers of diseases like diabetes which pose a threat to seniors and the young alike, in his annual National Day Rally speech. And that Former Nominated Member of Parliament Calvin Cheng has asserted that the Prime Minister Lee Hsien Loong’s suggestions for healthy living might be problematic for underprivileged citizens to follow.

“For example, PM Lee encourages people to eat brown rice and wholemeal bread. However, brown is more expensive than white rice; wholemeal bread is more expensive than white bread.

Eating out healthily is also more difficult for the low-income. Hawker food is often oily and unhealthy, but affordable. Low-income people cannot afford to go to a yuppy cafe and order Quinoa with Organic Chicken Breast.”

http://www.theindependent.sg/former-nmp-schools-pm-lee-eating-healthy-is-often-not-a-choice-for-the-low-income/

My idea for this Café is to provide healthy food at heartland prices, so that healthy eating is possible for the low-income or the sole breadwinners who need to scrimp and save money to provide for their family. In simpler terms, it’s for anybody who needs to eat clean or adopt the healthy eating lifestyle, and is looking at an affordable price instead of sky-high prices which you would normally see, associated with healthy eating.

It’s always good to have a little bit of spare cash left to save for a rainy day, yet still be able to eat healthily, right? I consider that a double-win situation.

For the Bar (after 5pm), my idea is to provide both the healthy meals at heartland prices and the usual bar bites that you can match with a glass of cocktail or a pint of beer. This is to provide options for you, in the case that you might want to have a cheat meal at night. And the idea is to make it Happy hour all day, so that everyone can save some money in this “high cost of living” society.

What are you donating for:

- Start up renovation works, location expenditure and any adhoc expenditure

- Funds to ensure business sustainability for at least 3 months

- Cost of training of staff

- Business expenses (Equipment cost etc)

Your donation (even if it’s $1) and effort are deeply appreciated and will be used for this start-up.

I hope this campaign will be a success and hopefully be up and running by May/June 2018.

Should this campaign flop, the funding collected will either be donated to charity and the campaigns listed in Gogetfunding, or be used to generate more funds.

Thank you for your kind donation, and for taking your time out to read this.