Hello and thanks for reading, we are a group of individuals whom started a fun little haunted house on our property for the kids in the surrounding community. I run a music school and we hosted the event at that location for 4 years, free to the community and supporting local charities. Each year the attendance grew by over 300%. By our fourth year we were told due to zoning issues we could no longer run at that location. We found a new location, but it would incur costs and so in our fifth year we created a businesses out of the event. It was extremely successful! We are now trying to step it up another notch and make this a staple for our community and the surrounding areas! Below is a brief history of the event. We are trying to raise $120,000.00 in capital costs or seek an investor for a 13% return in four months (End of November 2015).
In 2013 we brought in over 5000 guests, this year we anticipate a turnout of 10,000 to 15,000! In our five years running we have seen and average growth in attendance of 300% per year. The first four years the event was a free event for the public where all income was donated. After reaching an attendance of 1600 in our fourth year we had to find a suitable location and make the event a charged event, even with the change the event grew to over 5000 participants!
Many of the attractions in Durham and the GTA are no longer running leaving an untapped market for these types of events in the fall
We are the only attraction in Canada that is;
Fully wheelchair accessible
Has daytime showings that cater to young kids and families
Are able to do showings with no restrictions on participants (ie. Health, pregnancy, Disabilities)
Able to cater to special needs organizations and individuals
Promotes family and friend bonding through the interactivity of the production
An interactive experience based on problem solving and cooperation between participants
Provides fun activities for the kids to participate in (face painting, pumpkin carving etc)
Provides a forum for artists, musician’s, actors, makeup artists, photographers, designers and the alike to perform and showcase their craft.
Provides a fun activity for the Durham Region and surrounding GTA communities to participate in
Provide and avenue for tourist income for Durham Region
Support a local charity (Hearth Place Cancer Support Center)
Support our community by donating back to the Region
Support our local businesses by way of hiring, sponsorships and partnerships
Support our local high school students providing a forum to collect community service hours
2013 featured on live to air broadcast nationally on CBC news from our location
2013 featured story in chill magazine
2009-2013 – featured in Snap’d News advertiser, Metroland News, Rogers Local and Durham Chronicle
2009-2012 – was a free community event ran by our crew
Supported by many in the community with almost 800 FB likes in our first year as reapers!
Supported by many local businesses, Battlefield, Securitas, Long and McQuade, etc…
Partnerships: We will be marketed through all avenues that are available to the Region of Durham Tourism and Economic Development Department, also through avenues available to our charity and partners
Radio Advertisements:through 102.1 the Edge, 94.9 the Rock and Kiss 96fm
Television/Video Promotion:through CBC News, City TV Breakfast Television, Rogers Cable, Metroland
Print Advertisements:through News Advertiser, Metroland Media, Durham Chronicle, Chill Magazine,
Additional Print Advertisementsthrough in house promotional material
Social Media Campaigns:Facebook, Twitter, Sites Dedicated to halloween events, event posting sites for the GTA, sites dedicated to parenting and mothers, Classified Sites, tumblr, etc.
Press Releases:through our publicist.