Back in 2019, when the COVID-19 pandemic developed into a global health emergency, many corporates lowered the scale of production, leading to a drop in revenue of up to 90% in many industries. Consequently, low-income groups were severely impacted as they were faced with economic adversities such as reduced job opportunities, unemployment, and wage cut. The devastation was also extended to the wider community as many families suffered from the loss of income.
Flash forward two years, in the last quarter of 2021, COVID-19 remains an unresolved issue, leading to many uncertainties around the world. In many Asian Countries surrounding Hong Kong, the daily number of new COVID-19 cases still stands at a high level, presumably due to the new variants. Economic activities remain immobilized especially in the sectors of retails and tourism. Worsening the situation, the cost of raw materials and logistics have skyrocketed in recent months. Together with, the fear of another mass outbreak of COVID-19 in winter, corporate investments are hindered and the economy is expected to undergo another downtown.
From NOW 2021 to FEB 2022, Sunshine Action is planning to prepare and donate 8'000 Christmas Sunshine Fortune Bags to address the social impact brought by the aggravating economic circumstances. Targeted to cooperate with 70-80 local charity centers, our project is expected to benefit around 9'000-12'000 people in Hong Kong directly. Beneficiaries of our project include:
- Low-income cases affected by the COVID-19 pandemic
- Poor elderly & severely sick patients including Cancer & HIV/AIDS
- Mentally ill and physically handicapped
- Single parents and new immigrants
- Asylum seekers & refugees
Similar to our usual practice, Sunshine Action makes every effort to lower operating costs and dedicates up to 95% of the donation to our beneficiaries through the supply of food and aids. Different from most other charities, the operation of Sunshine Action is entirely managed by our committed team of volunteers and Sunshine Ambassadors, allowing us to maintain low operating cost.
If you would like to support the Christmas Sunshine Fortune Bags program & the Street-Sleeper program, please make a donation through cheque with the following details. Thank you in advance for your kind support!
Payee: SUNSHINE ACTION Ltd.
Bank: HSBC Hong Kong Bank a/c# 400-595989-838
Bank of China (HK) Bank a/c# 012-926-1018415-6
Sunshine Action also welcomes corporate volunteers to join forces in both resource raising and participation on the distribution of the bags. Please feel free to contact us via WhatsApp Sunny at +852 68884028 for more information.
About our organization: Sunshine Action is a Hong Kong-based poverty alleviation charity organization. Aiming to "Feed the Hungry and Warm the Abandoned", we make every effort to support underprivileged groups in society. Our objective is to work towards the UN sustainable development goals and spread warmth to every corner of the world. 100% of our organization's programs are initiated and run by our volunteers (including Student Sunshine Ambassadors). Since 2008, Sunshine Action has conducted multiple poverty alleviation programs reaching more than 210,000 low-income families through over 540 organizations in 19 countries.
For more information, please check our website using the links below:
Our website: http://sunshine-action.org/
Our long-term programs: https://sunshineactionold.netlify.app/ourwork/longterm.html