Company name: Sparkles
Company's description: Liquid soap production
Sparkles will be designed to provide Hotels, Restaurants and schools with a quick, easy, and affordable method to effectively clean their dishes, cutleries and environment properly. Proper washing liquid/powdered soap is the most effective preventative measure available to combat communicable diseases, transmitted through poor hygiene.
Improper washing of cutleries and dishes due to the unavailability of proper washing materials have contributed to more than 130,000 deaths in Africa only. Each year through the transfer of communicable diseases in restaurants, day cares and hospitals (more than AIDS and breast cancer combined). Studies have shown that proper dish washing procedures in these environments could cut down the spread of disease by up to 75%. The greatest contributing factor to this problem stems from the inability of supervisors to monitor and control employee dish/cutlery washing. Existing products offer no effective or affordable solutions for enforcing and ensuring washing compliance. Treatment of preventable diseases costs Africans over $1 Billion in direct costs each year. (www.webmd.com)
Sparkles is the first producer that will answers this problem and provides indisputable proof every time a person washes his or her dish and cutlery. After washing occurs, the unique fragrance in our soap remains, giving the environment a pleasant smell. It will also be cheap and affordable to anyone. The product is safe and meets all current regulatory requirements for soap
THE TARGET MARKET:
I am opportune to be a student in University that just started. So there is a great chance that this business could be lucrative on the long run as it plans to be the major producer of liquid soap for washing dishes, clothes and hand/feet, and also making powered soap for washing.
Secondly, Mauritius is a great touristic site having lots of restaurants and hotels, so this makes it a perfect place to do such business.
Sparkles will follow these three concise strategies to achieve its desired growth
1.Take a survey from potential markets
2.Develop a strong branding campaign to build awareness, build positive perception of our product and sales of our product within our target market.
3.Continue to develop new products to satisfy an ever growing set of markets.
Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illnesses through the use of our soap.
Estimated cost of starting this company
1.Liquid soap making machine ----- $2000 – $5000
2.Materials used for making soap --- Initial prototype --- $200