Plastic is the basic need for our day to day life. During the recent years, the plastic industry has grown with a substantial growth rate. This growth is driven by 3 sectors viz a viz; packaging, infrastructure and agriculture. PET bottles have become highly popular packaging for many kinds of liquid products such as soft drinks, drinking water, cooking oil, automotive uses, and cosmetics because of its strength, lightweight and satisfactory resistance to acids and almost all organic solvents.
We,The Wilfred's family,intend to start and operate a family company business, Arcspheres Co. Ltd, to provide a wide range of plastic bottle solutions for household and raw material for packaging of various companies. Arcspheres Company is planning to start its way with a view to manufacture plastic bottles in Nairobi, Kenya. Our main focus is our industrial customers whom we will sell PET bottles and PET flakes. It will contribute more than 90% of our sales. We will also support on the household plastic business which is part of our portfolio. The pre operating cost will be $ 1,200,000
Since plastic materials do not carry any brand name, it will give us an additional benefit in the long term to establish our own brand name. To exploit the market, we will use penetration pricing as our marketing strategy and utilize our stringent distribution network and strong industrial relationship.