I would like to present to you our updated project which connected with customer service and Hookah industry. Me and my friend planning to open Shisha lounge service.
Yes from the beginning you can think there too many shisha bars in Dubai and nothing new in this topic… But we would like to offer something different. Which nobody did before. So we called our project “Cloud Atlas”.
Keys to Success
The keys to success for Cloud Atlas are:
1.Create a comfortable environment
2.Provide high quality tobacco of different brands, and hookah equipment
3.Customer-oriented approach - we will not impose their opinions guest, will try to understand his or her experience of smoking, preferences, and, on this basis, to make a bid.
4.A flexible approach to price offer - taking into account all the wishes of customers, which formed the basis of the final offer at discounted rates.
5.Establish a loyal core following
6.Expand the market of hookah smokers in the Dubai.
7.Energize the customer base to generate their own culture and events at Cloud Atlas service locations.
Cloud Atlas is a new concept for a hookah lounge which centers around the community aspect of smoking hookah pipes. The business will launch its first hookah lounge in Marina or JBR within six months and endeavor to create a scalable model which can be franchised in additional urban locations. The business will earn revenues through the sale of tobacco (multiple brands flavors) The customers are expected to be mainly Europeans, CIS representatives, those who interested in Middle Eastern and hookah culture, Emirati and young (22-35 year old) urbanizes interested in a community-oriented experience that is an alternative to bars serving alcohol and coffee shops.
Target Market Segment Strategy
By seeking the target market segments described here, Cloud Atlas intends to establish a base of devotees who will be served with the best qulity shisha in town to give the bar credibility and authenticity. These devotees will feel comfortable bringing their friends as well. Cloud Atlas will be positioned for young professionals as an alternative to bars where community can be developed.