Rythm Traditional Wear
Fundraising campaign by
Shilpa Jain
-
US$0.00Donated So Far
Campaign Story
CAREER SCOPE IN INDIAN WEDDING INDUSTRY
INDUSTRY STATUS
Currently, the Indian wedding industry is valued at around Rs 1,25,000 crore and is growing by around 25-30% every year. The estimated cost of a wedding could range anywhere between Rs 5 lakh and Rs 5 crore. Even foreigners, who want to solemnise their marriage in India, contribute to the country’s wedding industry annually. With an increasing and more disposable income in India, the wedding market is expected to double within the next 15 years.
At present average Wedding Budget for Indian Wedding is,
Rs. 20 lacs to Rs. 1 Crore.
And Celebrity Weddings range from anywhere between,
Rs. 1 Crore to 10 Crores of Budget.
There are so many Businesses that are associated with Indian Wedding Industry.
1) Jewellery
2) Clothes
3) Wedding Planning
4) Decorating
5) Flowers
6) Caterings
7) Travel Business (for Honeymoon Purpose).........etc
All of the above Businesses are associated with the Wedding Industry of India. There is a huge market space to create your Business in the Wedding Industry. Shopping of any wedding starts from 6 months prior to the wedding. Which included jewellery, clothes...etc...
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The wedding industry in India thrives largely on the Indian notion of characterizing marriage as a singular high-point in one’s life. In a bid to make one’s wedding unique wedding planning industry derives a reasonable demand owing to their professionalism and touch of precision to make the entire process smooth. Rise in disposable income coupled with time constraints that people face has led to the development of the wedding planning sector in India. |
Indefinite longevity The wedding industry in India has been growing at a rate of 25-30% annually. It was one of the few industries which remained unaffected during the world’s economic downturn. In fact, it was noted that more marriages took place during the recession than in previous years. One cannot deny though that this could simply be a result of increasing population in general, and yet, it is worth mentioning that people didn’t step back from spending generously on weddings even during such tough times. And they won’t even in the future. ‘Weddings’ is one industry that will never be hit by a recession! The Indian wedding industry is estimated to be worth $52 billion annually and has been growing at about 20% a year. The global financial crisis is not expected to take much of a toll because most families have already set aside the money. Rather, after several boom years for the Indian economy, this wedding season promises to be especially big. New Delhi is the hub of north India’s wedding industry thanks to its size and wealth. It is also near several wealthy provinces including Punjab, a region with a lavish wedding culture. No. of Indian marriages in a year: Approx 1,00,00,000 Indian wedding market worth: Rs 100,000 to Rs 110,000 crore Gold and diamond jewellery market worth: Rs 60,000 crore Apparel market (wedding) worth: Rs 10,000 crore Durable goods market worth: Rs 30,000 crore Hotel and other wedding related market worth: Rs 5,000 crore market Pandal and venue decoration market: Worth Rs 10,000 crore Favorite honeymoon destinations: Goa, Jaipur and Udaipur Goa wedding cost: Between Rs 1 crore to 1.5 crore Jaipur wedding cost: 1 to 2 crore Wedding cost in metropolitan cities: Between Rs 25 lakh to 70 lakh Wedding invitation card market : Worth Rs 10,000 crore annual Bridal Mehendi market in India: Worth Rs 5000 crore Dinner cost: Rs 700 to 1000 per person Pandal decoration cost: Rs 10,000 Bridal designer saree/lenhga cost: Between Rs 10,000 to 50,000 Designer shervani cost: Rs 15,000 to Rs 40,000 Wedding invite cost: Rs 500 to Rs 1500 per card Bridal make up cost: Between Rs 5000 to Rs 50,000 Bridal Mehndi cost: Between Rs 1000 to Rs 5000 Wedding Saree Sangeet Saree Mehendi Saree Bridal Saree Designer Saree Start-up costs include inventory for the first month, and are estimated at $132,700 of which the owner will inject 31.4%. Current owner investments are documented at approximately $41,700, of which $12,700 is in savings and checking. An additional injection of approximately $8,700 will occur by July 15 of Year 1. Annual gross sales are projected to grow from $513,000 in the first year to over $600,000 by Year 3, with approximately 10% from customer special orders. These Sales forecasts are approximately three-quarters the average of benchmarked Los Angeles boutiques. Net profits are expected at approximately 6% through 2007, with reinvestment of 5% for growth initiatives. De Kliek will hold Cost of Goods Sold at roughly 39% of sales revenues; we intend to maintain this approximately 61% markup throughout the next five years. Due to the demand for up-to-date fashions, inventory turns are projected at 5, which is higher than the industry average of 4. To provide women with a boutique that offers a comfortable and approachable environment To showcase quality, well-constructed fashions from prominent and cutting-edge designers To offer a variety of beautiful and high-end fashion accessories To help women learn what clothing and styles go best with their unique personalities To generate buzz and sales through top-notch exclusive services Having a good location in a high-shopping area Quality product and good relationships with vendors Outstanding customer service Carry an assortment of sizes to fit the more ample frames of their African-American target customer base. Provide customers with top notch personalized customer service in an atmosphere of southern hospitality. Advertise and promote in areas that our target customer base will learn about our store. Continuously review our inventory and sales and adjust our inventory levels accordingly. To turn inventory five times and generate $800 in sales per square foot To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold To drive awareness and build sales through mentions in both local print and the nation's top fashion magazines
With the ongoing wedding season one can’t help but notice that the Indian wedding industry is a huge one. In an Indian wedding, everyone just spends and does not think of returns. Every manufacturer and retailer involved with marriage related goods eagerly awaits the season to push business. With each passing decade the Indian weddings are getting grandeur. Three decades ago people hardly thought about the lavish wedding function that has now become a trend and may be a compulsion. However, no one’s complaining; at least not the retailers and associated players because of the tremendous business opportunity that comes along with it. Let’s penetrate deeper.
The Indian Wedding Industry
Currently, the Indian wedding industry is over Rs 100,000 crore and is growing at 25 to 30 per cent annually. The estimated cost of a wedding with no expenses spared could be between Rs 5 lakh to Rs 5 crore, in India.
The wedding market in India
Item-wise expenses on Indian weddings
With each passing year, Indian weddings are getting bigger and better offering lucrative business opportunity to players involved. Giving up the basic traditional look, the Indian weddings are donning a more corporate look, these days.
Currently, the country has a population of around 1.25 billion and considering an average family with five members, there are around 250million families in India. With about one marriage per family every 20 years, the country averages roughly 10 million marriages every year. An average 30 to 40 grams of gold is spent in every marriage across the country, thus the total consumption of gold comes between 300 to 400 tonmes annually.
It is also expected, the per capita income will be tripled in a couple of decades and the per capita consumption of gold during weddings or otherwise will increase. With half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.
If we take the above figures, it means the Indian marriage market is around Rs 1 lakh crore to Rs 300,000 crore annually, if one crore marriages are solemnized in the country annually.
A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. That means, a tremendous opportunity for retailers to capitalise on.
In India, people have become very style conscious and they want to give their best on their wedding. Things have changed in the past few years, it is more about brands and people are ready to spend to look their best. Apparel market is booming because of this.
It might be a 'seasonal' industry, thriving only during the auspicious months of the year but with an estimated worth of Rs 1,25,000 crore (Rs 1,250 billion) the Indian wedding industry is getting bigger and fatter.
With the industry growing at an average rate of 25 per cent per annum, the lavishness doled out by Indians on weddings is just getting larger this season as exhibitors and even designers from Pakistan entering the market to target the customers who have begun shopping for the post October marriage season.
"With increased money at their disposal and more awareness, people now don't just want a five star wedding. The Mittals and Sahara's along with the Chatwal weddings have changed the way, one would view a grand wedding," says Saurabh Sen Gupta, head, event management, Kimaya, which organises individual events like ladies sangeet with Bollywood singers performing and bachelor parties along with theme parties for the marriages.
"The pandlas are more like film sets now. Theme parties are what really excites everyone. With fashion designers like JJ Valya and Ritu Kumar [ Images ] focusing on marraige trousseau more, one cannot even imagine how much can one spend on even individual ceremonies. Moreover, with even some Bollywood set designers stepping in to design marriage pandals, the grand Indian wedding is just getting bigger," he adds.
Industry experts now point out that a good wedding now takes place for about a crore and a half, even though the average wedding expenditure for a middle class family comes to about Rs 15 lakhs (Rs 1.5 million) without the jewellery.
20 Sep, 2009, 02.54AM IST ET
Take a look at the spend statistics. According to Technopak Advisors, a leading management consulting organisation, there are about 10 million weddings in India in a year. A total of Rs 1,00,000 cr-1,10,000 cr is the estimated total spend by people on weddings in one year. The total jewellery market is estimated at about Rs 60,000 cr out of which 50% is bought for weddings. The spend on apparel is estimated at Rs 10,000 cr while on furniture, durables and household items it is roughly Rs 30,000 cr. Other expenditure such as food and drink, wedding arrangements and apparel would amount to Rs 40,000 cr.
Keeping the facts aside, weddings are one such occasion in India which people look forward to create memories for life. From the bridal wear to mehendi to all the chaos with friends and relatives, the wedding house is the place to be with all the vibrance and colors in place.
In modern India, this celebration of the union of two people can be perceived with a twist. With western concepts being imbibed such as bachelor and hen parties, apart from all the traditional rituals and functions, this can surely be dubbed as a mini-Indian fashion show. From the jewellary to the designer outfits to hair and make-up, everything has to be perfect. After all, it is definitely the Great Indian Wedding!
From an ordinary mandap in the past to the starry pandals which resemble a glossy film set, wedding planners and choreographers being hired. But it is still incomplete without the tinge of Bollywood in it! And so, we have singers from the industry performing at the Sangeet. How lavish can it get from here?
Products
Bridal and Wedding Lehenga Choli
Explore the exclusive collection of Bridal and Wedding Lehenga Cholis at Homeindia that boasts of premium quality Designer Lehenga Cholis. One of the most preferred Bridal outfits of Indian brides, Homeindia’s line of Lehenga Cholis feature fabulous workmanship along with contemporary styling. An authentic collection of Ready-to-Wear Lehenga Cholis as well as custom made Lehenga Cholis for Indian brides along with family and friends.
designer Lehenga Choli
A vast collection of Designer Lehenga Cholis that render an authentic and ethnic Indian look. Homeindias exclusive collection of Designer Lehenga Cholis includes Lehenga Cholis in a variety of premium quality fabrics such as Georgette Designer Lehenga Choli, Silk Designer Lehenga Choli, Net Designer Lehenga Choli, etc. Perfect for elegant or glamorous parties, there are lots of styles to choose from such Designer A-Line Lehenga Choli, Bollywood Designer Lehenga Choli, Designer Fish Cut Lehenga Choli at Homeindia.
Wedding Sherwani
The ultimate destination for Exclusive Wedding Sherwani online shopping, Homeindia presents an authentic collection of Designer Wedding Sherwanis, Indian Sherwanis and Embroidered Sherwanis for marriage ceremonies and wedding receptions. The groom along with his friends and family would find a plethora of traditional Sherwanis for Weddings, Red Sherwanis for marriage ceremonies as well as Designer Wedding Sherwanis at Homeindia.
Designer Sherwani
A vast collection of Designer Sherwanis that render an authentic and ethnic Indian look. Homeindia’s exclusive collection of Designer Sherwanis includes Sherwanis in a variety of premium quality fabrics such as Brocade Designer Sherwani, Silk Designer Sherwani, Jacquard Designer Sherwani, etc. Perfect for elegant or glamorous parties, there are lots of styles to choose from such Designer Sherwani, Bollywood Designer Sherwani, Designer Three Piece Sherwani at Homeindia.
Wedding Saree
The ultimate destination for Exclusive Wedding Saree online shopping, Homeindia presents an authentic collection of Designer Wedding Sarees, Indian Sarees and Embroidered Sarees for marriage ceremonies and wedding receptions. The bride along with her friends and family would find a plethora of traditional Sarees for Weddings, Red Sarees for marriage ceremonies as well as Designer Wedding Sarees at Homeindia.
Bridal Saree
Find one of the best collections of Bridal Sarees online at Homeindia that offers the best in Indian Bridal Fashion. An exclusive collection of amazingly gorgeous Designer Sarees for Brides, there is a variety of Bridal Silk Sarees, Bridal Dupatta Sarees, Embroidered Bridal Sarees and Bridal Lehenga Sarees at Homeindia that offers the bride a unique collection to choose from in order to look her best for the most important day of her life.
Designer Saree
A vast collection of Designer Sarees that render an authentic and ethnic Indian look. Homeindia’s exclusive collection of Designer Sarees includes Sarees in a variety of premium quality fabrics such as Georgette Designer Saree, Silk Designer Saree, Net Designer Saree, etc. Perfect for elegant or glamorous parties, there are lots of styles to choose from such Designer Lehenga Saree, Bollywood Designer Saree, Designer Butterfly Pallu Saree at Homeindia.
Bridal Salwar Kameez
Find one of the best collections of Bridal Salwar Kameez online at Homeindia that offers the best in Indian Bridal Fashion. An exclusive collection of amazingly gorgeous Designer Salwar Kameez for Brides, there is a variety of Bridal Silk Salwar Kameez, Bridal Red Salwar Kameez, Embroidered Bridal Salwar Kameez and Bridal Churidar Kameez at Homeindia that offers the bride a unique collection to choose from in order to look her best for the most important day of her life
Designer Salwar Kameez
A vast collection of Designer Salwar Kameez that render an authentic and ethnic Indian look. Homeindias exclusive collection of Designer Salwar Kameez includes Salwar Kameez in a variety of premium quality fabrics such as Georgette Salwar Kameez, Silk Salwar Kameez, Brocade Salwar Kameez, etc. Perfect for elegant or glamorous parties, there are lots of styles to choose from such Designer Patiala Salwar Kameez, Bollywood Designer Salwar Kameez, Designer Anarkali Suit at Homeindia
Wedding Mens Suits
The ultimate destination for Exclusive Wedding Mens Suits online shopping, Homeindia presents an authentic collection of Designer Wedding Mens Suits, Indian Mens Suits and Embroidered Mens Suits for marriage ceremonies and wedding receptions. The groom along with his friends and family would find a plethora of traditional Mens Suits for Weddings, Indo Western Mens Suits for marriage ceremonies as well as Designer Wedding Mens Suits at Homeindia.
Wedding Kurta Pyjama
The ultimate destination for Exclusive Wedding Kurta Pyjama online shopping, Homeindia presents an authentic collection of Designer Wedding Kurta Pyjamas, Indian Kurta Pyjamas and Embroidered Kurta Pyjamas for marriage ceremonies and wedding receptions. The groom along with his friends and family would find a plethora of traditional Kurta Pyjamas for Weddings, Red Kurta Pyjamas for marriage ceremonies as well as Designer Wedding Kurta Pyjamas at Homeindia.
Bridal Kurta Pyjama
Find one of the best collections of Bridal Kurta Pyjamas online at Homeindia that offers the best in Indian Bridal Fashion. An exclusive collection of amazingly gorgeous Designer Kurta Pyjamas for Grooms, there is a variety of Bridal Silk Kurta Pyjamas, Bridal Brocade Kurta Pyjamas, Embroidered Bridal Kurta Pyjamas, Bridal Pathani Suits and Dhoti Kurtas for grooms at Homeindia that offers the groom a unique collection to choose from in order to look his best for the most important day of his life.
Wedding Kurta Pyjama
The ultimate destination for Exclusive Wedding Kurta Pyjama online shopping, Homeindia presents an authentic collection of Designer Wedding Kurta Pyjamas, Indian Kurta Pyjamas and Embroidered Kurta Pyjamas for marriage ceremonies and wedding receptions. The groom along with his friends and family would find a plethora of traditional Kurta Pyjamas for Weddings, Red Kurta Pyjamas for marriage ceremonies as well as Designer Wedding Kurta Pyjamas at Homeindia
Women's Clothing Boutique Business Plan
De Kliek Style Studio
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Executive Summary
Overview
De Kliek Style Studio is an upscale women's clothing boutique that will open in July this year. De Kliek, which means "the clique" or "circle of friends" in Dutch, defines the boutique and its essence of inclusion. De Kliek's clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. De Kliek is a woman-owned business currently organized as a Sole Proprietorship.
Clothing for stylish women
De Kliek will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women, and will be the exclusive U.S. home of the German line, Herr Frau. In addition to the fabulous Herr Frau line, De Kliek will feature other choice selections by American and European designers such as Hocken, Weekend MaxMini, Tosca and Catherine the Great. The De Kliek customer is a busy professional woman who lives in Los Angeles with a household income over $100K. She enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle.
Unique & innovative
De Kliek will provide services such as Style Assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style Concierges who are trained within the image industry will be available to customers on a daily basis. De Kliek's innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly unique boutique.
Getting the word out
De Kliek will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists. Additionally, De Kliek will meet our customers where they are, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.
Management
With over 12 years experience in marketing and retail, owner Vrootje Magen has gathered the expertise to complement and grow the business. Our advisory team holds expertise in retail accounting, retail merchandising, legal contracts, fashion and design. A detailed project plan has been created and all tasks are on schedule. Buying for the Fall/Winter season was completed in April, and store design and marketing elements are currently being finalized.
Finance
Read more: http://www.bplans.com/womens_clothing_boutique_business_plan/executive_summary_fc.php#ixzz1jEiFyiqz
Mission
Read more: http://www.bplans.com/womens_clothing_boutique_business_plan/executive_summary_fc.php#ixzz1jEgYCjwY
Keys to Success
Keys to Success
In order to succeed in the western wear apparel industry Mahogany Western Wear must:
Read more: http://www.bplans.com/clothing_retail_business_plan/executive_summary_fc.php#ixzz1jEuLwk9H
Read more: http://www.bplans.com/womens_clothing_boutique_business_plan/executive_summary_fc.php#ixzz1jEgjZNgM
Objectives
Read more: http://www.bplans.com/womens_clothing_boutique_business_plan/executive_summary_fc.php#ixzz1jEh1k0Gl
Company Locations and Facilities
Mahogany Western Wear will be located at 13328 1/2 Almeda Rd., Houston, TX 77045. This space has 1,020 square feet and has been leased for two years. This location is central to the geographical location for the African-American cowboy community in the southern part of Houston, TX. We feel it is essential to our initial and ongoing success that we locate ourselves in the heartbeat of the community. We also strive to create an atmosphere of acceptance and community, as well as a retail environment where individuals can identify and bond with their culture.
All business deliveries and shipments will be handled through the store. The company office will also be housed at this location.
Read more: http://www.bplans.com/clothing_retail_business_plan/company_summary_fc.php#ixzz1jF11Lknw
Management Summary
Employees will be encouraged to work within their creative, physical, and intellectual boundaries. All duties will be divided and delegated according to strengths and weaknesses. At Mahogany we will expect a high degree of customer service skills and personality as this is essential to our success.
Chandra Miller will assess the productivity and perform informal employees evaluations of all employees every six months. These bi-annual evaluations are conducive to the continued growth of our small business.
6.1 Organizational Structure
Mahogany Western Wear is a small business and therefore requires a simple organizational structure. Chandra Miller will act a general manager. All decisions are made in-line with the company objectives. Employee tasks are delegated based upon their level of expertise, creativity, strengths and weaknesses.
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6.2 Management Team
Chandra E. Miller, co-owner and general manager will be responsible for all administrative functions, purchasing, inventory control, and promotions. She will also act as a part-time sales representative. She has spent over 10 years in accounting, finance and operations management. She was also the owner of Tattletale's, an e-commerce toy store for three years. She has extensive background in purchasing, inventory control, and marketing.
6.3 Personnel Plan
The personnel plan is included in the following table below. There will be one full-time employee and two part-time employees working 20-30 hours per week. The full-time employee will be paid at a rate of $10.00 per hour and the two part-time employees will be paid at a rate of $8.00 per hour. All employee's will benefit from a one day paid holiday on their respective birthdays and one week of paid vacation after twelve months of employment.
At this time medical benefits will not be offered to employees. As profits increase in the future medical benefits will be offered to all employees.
| Personnel Plan | |||
|
Year 1 |
Year 2 |
Year 3 |
|
| Owner | $11,475 | $12,623 | $13,885 |
| Full-time postion | $20,400 | $22,440 | $24,684 |
| Part-time position | $12,240 | $13,464 | $14,810 |
| Total People | 3 | 3 | 3 |
| Total Payroll | $44,115 | $48,527 | $53,379 |
Read more: http://www.bplans.com/clothing_retail_business_plan/management_summary_fc.php#ixzz1jF3IpSWa
Overview
De Kliek Style Studio is an upscale women's clothing boutique that will open in July this year. De Kliek, which means "the clique" or "circle of friends" in Dutch, defines the boutique and its essence of inclusion. De Kliek's clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. De Kliek is a woman-owned business currently organized as a Sole Proprietorship.
Read more: http://www.bplans.com/womens_clothing_boutique_business_plan/executive_summary_fc.php#ixzz1jF5RFA1R
Organizer
- Shilpa Jain
- Mumbai, IN
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