Outdoor Cinema Project

Objective

The objective of this project is to provide affordable cinema experience to the teeming population in Nigerian without breaking the bank.

Prior to solution, movies were viewed indoors. Owners of such pay rents, need to ensure the atmosphere and environment are conducive for the viewers.

Hence they invest in equipment to enable them to provide such atmosphere and environment. The highlighted expenses added to the cost of securing a movie right increases the ticket fee per head thereby making the ‘’cinema’’ and only for the rich experience.

The open air cinema welcomes you to a magical movie experience of cinematic delights, tantalizing treats and breath-taking scenery under a canopy of stars. This is why we are affordable and we have the largest patronage.

Our Cinema brand is developed to allow customers determine what is on the screen, and our movies are shown majorly in a silent environment with the aid of transmitters and wireless headsets.

Our solution allows customers to view movies in their own comfort and privacy. The solution allows for relationship building and increases in partner’s customer base.

We understand certain rules are applicable for the availability of movies. As a general rule, once a film has finished its cinema screening season, it may become available for outdoor screenings within (8) weeks. This is one of the very reasons we are able to provide movies at affordable rates.

It should be noted here that all movies are subject to the relevant film distributors approval and license being issued to screen so as to comply with copyright legislations.

Goals

The goal of this proposal is to make Eclipse Cinema the preferred cinema spot for the locals and expatriates.

We intend to make cinema affordable, our goal includes taking cinema to offices, building relationships among couples and co-workers. Protect viewers privacy and encourage silent cinema. Our goal includes partnerships with NGOs, Hotels, Restaurants & other Businesses.

Solution

Our movies may typically start when the sun sets, then we know the stars will really come out, with glittering line- up of both romantic comedies, dramas, musicals adventures, sports and documentaries that let you share the unique moments with families and loved ones and be entertained at the same time.

Eclipse cinema solution will provide assist to clients in creating custom cinema event both outdoor and indoor as the case may be.

Our solution hopes to provide a truly unique and memorable experience for our client and guests. This includes full technical solution and support. Impressive audio, lighting and effects to transform an event space into something amazing.

Solution

Our movies may typically start when the sun sets, then we know the stars will really come out, with glittering line- up of both romantic comedies, dramas, musicals adventures, sports and documentaries that let you share the unique moments with families and loved ones and be entertained at the same time.

Eclipse cinema solution will provide assist to clients in creating custom cinema event both outdoor and indoor as the case may be.

Our solution hopes to provide a truly unique and memorable experience for our client and guests. This includes full technical solution and support. Impressive audio, lighting and effects to transform an event space into something amazing.

Our solution is targeted towards different kinds of customers as described in the segments below.

General Movie Lovers (Dating Couples, Activity Seekers, & Hangouts)

This segment of customers goes to the conventional movie centers, they love going to the movies not just because they are movie lovers but also for the visual and sound thrills that they experience in every cinema.

For this set of customers, our open air solution will not only create the same effect as such experienced in the conventional cinema but also provide a level of privacy for each customer.

Viewers may be equipped with state of the arts headsets to enhance a personalized experience. A unit headset is provided per viewer.

Our viewers can also choose to remain in their vehicles and connect to our movie sound via their installed vehicle radios.

The solution will also allow customer to come in with snacks and they will also be able to decide the movie they will like to see by completing or survey forms online and offline.

Working with on-site and off-site partners , we are able to provide a festive market of mouth-watering artisanal food and drinks on sale.

It is the perfect setting (and excuse for a memorable evening with family and friends). Our online platforms enables customers to book or reserve a seat among the stars.

The solution allows for a parking arrangement to accommodate viewers that intend to remain in their vehicles and those in the camping mood. For this segment of customers, we also able to provide sit outs and comfortable sitting lounges are made available per customer.

Corporate Bodies (Businesses, Hotels and Restaurants)

Our solution for business is aimed at building relationships amongst co-workers, increase client base and promoting our brand.

The solution rewards handwork and we are able to achieve this by taking the movies to our client. A cinema is set up in locations provided by the client. Businesses can offer some of its training session using our service to create a cinematic atmosphere. A typical ‘Movie Friday’ can be held at the office using our solution. Not only will our concept promote relationship building amongst co-workers but will aid a spike in staff attendance on ‘Movie Friday’.

Governmental and non Governmental organization may use our service to deliver training in various communities across the country.

This solution will also allow us take cinema to hotels, pool sides, beaches and restaurants. Our aim is to help clients increase customer base and achieve increase in revenue. Client may provide it’s screen content and location if preferred.
This solution may be provided as a silent movie. A situation whereby watchers are provided with a wireless headset, thereby giving each customer a personalized experience.

MARKETING

Based on our customer profiling this business shall deploy suitable marketing strategy to meet our targeted Audiences. Some of our marketing channels will include text messaging, Bulk mailing, Online surveys, Phone calls, Website, Adverts on movie tickets, one ‘on’ one marketing, Singles seminar, free movies and very efficient customer relation center that will support customer retention.