Motorcycle for a kid with a Dream (Grabfood)

This campaign was created for Jay, a 20 year old with a dream.

Jay is a 20 year old undergrad, who has been living at our place for the last two months. He has experienced hardships and trials but that didn't stop him from dreaming of having a better life.

He used to stay mostly at the streets and would only be able to sleep when a friend would allow him to borrow their bed in the morning (it's dangerous to sleep in the streets) . Getting food has also always been a struggle. His family situation is not good either with his dad needing money for dialysis and their plave

We took him in to least let him have a roof to sleep on, not worry about having food and most of all to keep him safe.

I created this campaign with the hope of fulfilling Jay's dream of having a stable job and finally being able to support himself. His simple dream is to be able to