We are a custom lingerie brand established since May 2017. Last year we've got some attentions from fashion field , such as:
*New York Online interview magazine
* Fast Charity Event, London
* Arabic Fashion Council
* iF Design Centre, Germany
This year, we have a great opportunity from Arabic Fashion Council. The trunk show & boutique will happen in Dubai this November. This is why we urgently try to get funding. With your kind help, we can DREAM BIGGER and let the world SEE us!
Arabic Fashion Week-
The event will take place in one of the luxurious restaurants in Dubai.
Calendar & Accreditation System
Choreographer and Trunk show director
50 VIP Guest
Sound System HD
Photographers and Videographer
The fee for this event will be US$20,000
SEE DUBAI Boutique -
Calendar & Accreditation System
1 Display Wall
Newsletter to AFC database
1 Box Display
Sub Total US$3000
Add Ons to Basic
Ads on the website US$3,000
Exclusive social media coverage US$500
15 sec. LED screen during Arab Fashion Week US$1,500
This is our 1st lookbook 17-18. Now, we are waiting for funds to make our 2nd lookbook (18S/S) !
We are a custom lingerie brand established since May 2017. The startup is co-founded by two emerging designers, Gale and Rachel. Our target customers are mainly from European market and we sell our products on the Internet.
“ Be Yourself “ is the core concept of our brand.
No matter what kind of body type you have; no matter what age you are, everyone deserves to be loved and shall embrace their own uniqueness. Because everyone is beautiful! People don’t have to get hung up on conforming to a particular body type. Gh encourages everyone to truly face their own bodies and learn to love different beauty from others. This is the spirit of Gh and also what we will continue to persist in every season.
Our goal is to make unique luxury lingerie that everyone could afford.
About Gh in last year:
Apart from custom lingerie, we also experiment some plant dyeing fabrics or try to add organic natural herbs into our lingerie products. So wearer's skin will become smoother. Although it is still at the experimenting stage because we are still looking for partners from some certain specialism, but it is the original idea inspired by sustainable fashion.
New York Online magazine interview 2017：https://www.instagram.com/p/BnlODpzDEbb/?taken-by=gh_luxury_lingerie
Fast Charity Event in New York
However, the reality is that no one can start up a growing business with the lack of funding.
Therefore, we are urgently trying to get funding for
- the flight tickets to UAE
- the basic fabric cost for the lingerie outfits
- printing lookbooks and showroom pamphlet for promotion
- Arabic fashion show fee and showroom fee
- Social media and PR
September - funding campaign, looking for sponsors and partnership
October - producing 20 outfits for the show and printing out boutique pamphlets & lookbooks.
November - Flying to Dubai for Arabic Fashion Show and SEE DUBAI Boutique
- Because you love yourself and love the nature beauty of human.
- Because you stands for sexual equality and sustainable fashion like us!
- Because you love fashion and love the texture of lookbook.
- Because want to join our fashion trunk show in Dubai! Let's have fun together!
- Because you want to inspire and support emerging designers in fashion field.
- Because from now on, every support we can get from others, we would like to give back to the world like a ripple effect of helping when our brand grows bigger and stronger in the future. Your support is meaningful.
Gh Creative Chocolate Namecard:
The chocolate contents might be different depending on the chocolate company we collaborate with. But don't worry ! The chocolate is definitely delicious because we only choose the best for U !
8 Different Kinds of Postcards:
we look for every model from the street since we want to make the difference from the existing lingerie industry, which sells “sex” and advertises “objectification of women” to gain their profits. We are hoping that our lingerie design and brand concept can let people rethink the nature beauty of human body.
Designer Dust Bag:
It is very unique dust bag drew by Gh designer! You can put your tiny accessories and some personal little stuff in it!
Here are some previous custom fashion works from us!
Classic floral bra
Black french lace bra
Black in Romance Panty
Every season we pursue the quality and detail of lingerie and successfully produce each collection. However, the majoy/biggest difficulty we are facing right now is resource/money. It is costly to have a fashion show and also to rent a showroom. Nevertheless, it is a great opportunity from Arabic Fashion Council. This chance may bring our brand to thenext level and engage with more people. So far, we’ve tried to contact with some local government organisations, private/non private fashion and culture institutions, and some startup competitions. Unfortunately, due to the rigid and complicated rules of startup competition, we cannot get an actual support from any of those organisations. The application duration always takes too long to solve the financial request. Even we want to apply, our brand may not fit the topic of fashion awards. So we are forced to wait till the next year but it still cannot solve the urgent problem at the moment. Additionally, those units can only accept applicants use the fashion company’s name to apply funding instead of self-employed fashion designer. This is a very difficult for us to bear nearly $30,000 for a fashion show and a showroom. For example: A. It costs $20,000 US dollars to have a trunk show in Dubai. However, the prize excludes makeup team and lighting etc. We need to hire one team with us. Meanwhile, it costs $ 3,000 to rent a 2 * 2 sqm for SEE Dubai showroom. The smallest space can only stand 2 people. B. Not even mention London Fashion Week we are interested in. Despite the space per se, it costs £500 including VAT just to rent a mannequin. However, the amount of money is not a new emerging brand like us can afford. Thus, we are urgently looking for any sponsors, partnership and funding that can support us.
With your kind help and donation, you can make it possible for us to increase brand exposure on international events. The more support we can get, the more motivation we can bring into our brand and persist our core ideas, “sexual equality” and “sustainability”, to fashion world.
Thus, when Gh grows bigger and become capable enough to deal with the business difficulty, we will become someone like you in the future. We hope one day we can give back and contribute to the community. And this ripple effect of helping others will spread farther than we can imagine and make people’s life different.
Other Ways You Can Help
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Every support means a lot to us!