A majority of women entrepreneurs from the marginalized community have not been able to take advantage of business opportunities and resources available. Often women lack the knowledge and ability to identify market potentials for their products and the skills necessary to start, improve, expand and manage their businesses successfully.
Rising women is a unique initiative where Maasai women work together in small groups to solve problem of gender equality and poverty through sharing existing knowledge and experiences, they are able to help each other understand formal business concepts, like costing or marketing, and develop stronger skills for business improvement. The project targets to have a strong focus on developing and customizing new training tools for vulnerable groups in different settings. Investments will be made in local capacity and ownership to enable the project to be self-sustainable beyond the life of the project without the need for external support.