Creative studio with own brands production

At the beginning we would like to introduce ourselves. Our names are Dada and Andy. We are married couple and parents, as well, who have a vision of their own family business. We have a concrete idea and everything, what is necessary to create it, excepting sufficient capital.

My husband Andy has been interested in how and why things work, how and why they look like and how they are used from his childhood. He likes to create a new look for products, which have not been changed in their concept for many years. At first, he was doing it along with his job for ten years. Nowadays, he would like to do it professionally, as he found out, that people are admired by his point of view on many things.

Dada is younger than me. According to my consideration, this is benefit. When I create a new product or brand, both of us try to look at it and evaluate it from different point of view. It helps us to fill it into the correct form. From the moment, I met my wife, I started to think about the possibility to seriously work on design and innovations. Dada has been my motivation from the very beginning. She has encouraged me to introduce my brands (now our brands) to people. Not just to hide them in the shelf. My wife is a great support for me, as well as, the most important member of my team.

We prepared 6 brands that we have created, put off, refreshed and perfected repeatedly for the recent 10 years. While we were working unprofessionally, we had a lot of time to prepare all brands and the necessary details in advance.

Our brands:
EZU - under this brand we bring a different perspective to the products, that we use every day - pen, notebook, bag. EZU does not offer just another design or colour variation, but we have created a completely new concept of the pen. Ergonomics, design, innovation, otherness. This applies to all products EZU.

Little tyto - a brand that includes several brands. The reason, why we built up this brand, was to avoid creating of every new company. We have many ideas and concepts and all of them will be transformed into the product divisions under the brand Little tyto.
Little Tyto includes:

• tic – products, that are aimed at more comfortable and safer operation of smartphones and PCs.
  The first product under the brand is TIC 1.0. It was created in response to the fact that a high percentage of accidents are caused by drivers, who write SMS, chat, email. It allows doing this activity much more safer, while most drivers will keep going on.

• KOOBO - design coffee sets for coffee lovers. The experimental production took place and had lots of success. Thanks to its unique shape, it is possible to produce different combinations of materials, and to make the other complements. Everyone may create their unique set.

• Kyutu - our smallest division. Minimalistic clock on the wall or table. In this time, we are working on a version of the wrist Kyutu gowatch.

• babo - children's division. We build on the experience with our baby. This is the youngest brand, that needs further consultations with paediatricians to enable bringing only the best for our little ones.

All funds, that we could receive for our products and brands, we would like to use:

• To establish a creative studio, where our brands will be transformed into real products and those we will continue to improve, to create entire product lines. Machines, tools for working of basic models.
• For protection. Each brand is registered and protected, every product is having the trade mark.
• For primary production of final products.
• For the initial serial production of selected models
• For marketing and sales via various marketing channels

Thank you for your attention and we hope, that we were partially able to bring our vision. Our brands are for us like children for their parents. We want to give them a birth, to protect them, to lead them into success and development. Not to let them fall. We want to create them into the form, which could make us joyful, as well as, anyone who will join us.

We thank everyone from the heart for every contribution and each support.

Yours sincerely Dada and Andy