Breast Idea Ever: 42-Day Charity Marathon

Breasts are everywhere - TV, music videos, ads. Society is obsessed with them. But when it comes to breast health, there is mostly silence.

#PUPKULTŪRA (translation: boob-culture) is the movement that breaks the conversation about breast health into pop culture. You've seen our message everywhere - the LMA Carnival, talk shows, women's stand-up, designer t-shirts and even on recycling bins.

This time the #PUPKULTŪRA team will participate in the TET RIGA MARATHON 2019. We will be running in order to raise money for women in Latvia diagnosed with breast cancer, so that we can help cover the costs of counselling and physiotherapy. In 42 days we will attempt to raise 20000 euros!

By donating, you will be helping a woman who is fighting the battle against breast cancer. All of our team members know someone - mother, sister, wife, friend or colleague - who has experienced this disease. It's not easy, but you come out stronger on the other side, just like in a marathon!

#PUPKULTŪRA has been created by Zinta Uskale and her charity organisation ''Pink Train Foundation'', which has helped hundreds of women diagnosed with this disease. She personally battled breast cancer, and now devotes her time to raising awareness and money for the cause.