Boutiqy.com

The main strategy is to run the business by the founders in the first 3 months. This was decided upon using a decision matrix in Appendices 7-9 using four criteria and two options. Strategic Partnership was initially considered as an option in the decision matrix and Ownership/Control as additional criteria in the Sensitivity Analysis. Both were later excluded since it is widely known that Strategic Partnership never works in the daily deal industry or market. What is common between a startup and an incumbent is acquisition .

VISION AND MISSION STATEMENTS

Vision Statement

“To become the local pioneer in multivendor e-commerce operating system for Beauty and cosmetic products”

Mission Statement

“Create a loyal relationship between buyers & merchants/individual”

The solution:

Online Marketplace website design, development, documentation, QA, Deployment and Project management. As per the requirements submitted and information provided in Technical document.

For online shoppers

Dedicated Multi-vendor system with a mobile App, offers shopping at affordable rates with amazing shipping services for women, salons and beauty Makers around the world

For cosmetic retailers

• Allows other merchants to sell through a common platform. Third party Vendors can manage their own products and take care of shipping and returns.
• Supply salons with innovative solutions
• In other words:
  • Increased Product sale for Vendors,

oIncreased choices of products for End Users and thus awesome profit ration to Admin.