Case Study – European Market
Below is an illustration of the statistics of Internet users who bought or ordered goods or services for private use from EU Citizens only.This have not included our Worldwide strategy of the US Market and Asian market where online purchases have become a part of convenience to lifestyles.
The Statistics is based on the results of the 2017 Survey on ICT (information and communication technology) usage in households and by individuals. As seen in the graph from Eurostat, percentage increased significantly in this 10-year period.We hope to be a part of this fast-growing business, by providing not only pet parents the conveniences of purchasing Online, but appeal to a wider audience at our web stores.
Number of digital buyers worldwide from 2014 to 2021 (in billions)
This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms.
Digital buyers can also be influenced by a range of digital resources when shopping, such as brand emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise. PayPal is the preferred payment method amongst online shoppers worldwide, as more than 40 percent of online shoppers affirmed using this method.
The traditional credit card ranks second with a 31 percent usage rate, followed by debit cards. The range of devices with internet connections available to online shoppers allows products to be purchased almost anywhere from any device. During the last quarter of 2016, online orders which were placed from a tablet had an average value of 106.98 US dollars, while orders from PC devices averaged 143.35 US dollars.
In the US, online shopping is expected to remain popular in the future, as the country is one of the leading online retail markets ranked by online shopper reach with growth projections for the next years.
About 80% of internet users in the USA are expected to make at least one purchase online during the calendar year in 2019.This is a significant increase from 2013, when this share stood at 73 %.