COVID has hit many of us hard financially, with restrictions significantly affecting the economy. Lots of people have turned to crowdfunding to help themselves, their loved ones, or even local communities to get through the pandemic. If you’re thinking of setting up a crowdfunding campaign, there are lots of great fundraising events you can run to get those donations coming in.
Sponsored Exercise Challenge
The best part about an exercise challenge is how flexible it is. You can do any exercise and any distance you choose. You could ask loved ones to sponsor you for completing the challenge. Alternatively, you could get everyone involved virtually, asking people to pay a donation to enter and challenge people to complete a set distance. You could even turn it into a competition with a prize offered for the person who completes the challenge first.
Richard set up his campaign to raise money for a local school in South Africa which had been struggling during the pandemic. He asked for donations to support him doing a fitness challenge in May 2020, completing a variety of exercises throughout the month. His campaign was 107% funded, allowing him to help feed the school’s children and their families.
Virtual ‘Night Out’
Another really flexible option is a virtual ‘night-out’, asking people to donate what they would usually spend on a night out and instead, having a virtual party. You can decide on a theme, whether it’s a club night, a dance party, a craft night, or just drinks and virtual chat!
Mask Decorating Challenge
The majority of us need to wear a mask at the moment to keep everyone safe, so why not incorporate that into your fundraising? Have loved ones pay to enter and decorate their own mask. People can submit their entries via photo or video call and you can offer a prize for the most inventive mask.
A murder mystery can be run virtually or in person, depending on local restrictions. You can buy murder mystery scripts online or make one of your own. Encourage people to dress up and really get into character, and ask for donations to take part.
Best Photo Competition
Set any theme to suit your interests and get people to take pictures with their phones or cameras. You could have a nature theme, self portraits, or even challenge people to capture the funniest picture. Charge a fee to enter and offer a prize or two for the best picture! Simple, yet fun and effective.
Virtual Dinner Party
Why not gather your loved ones over video call, put on your best outfit, and eat a meal together? Everyone can cook their favourites, and you can make the occasion as fancy or silly as you like. Don’t forget to ask for those donations.
COVID ‘Swear Jar’
Hearing and talking about COVID can be unavoidable, but it can also be really emotionally draining and have a negative impact on our mental health. As a fun and helpful challenge, you could ask loved ones to have a COVID ‘swear jar’ for a month. Every time they mention COVID and any related words you choose, they have to put some money in the jar. At the end of the month, they donate the money to your cause.
Worst COVID Purchase Competition
Many of us have turned to online shopping to try to pass the time while we’re stuck at home, whether we’re trying a new fitness craze or buying things to make us smile. Have some fun and ask people to enter a picture or video of their worst or most pointless item they’ve purchased during the pandemic. You can offer a prize for the silliest item and ask people to donate to enter the competition.
A readathon is always fun for everyone involved. Ask participants to set an individual reading goal, for example five books in one month, or set a specific time limit and goal for participants to aim for. Each participant can ask loved ones to sponsor them, and then donate the funds raised to your cause. Don’t forget to get involved yourself!
If you have a birthday coming up, why not ask loved ones to donate the money they might have spent on a present or card to your campaign? Often people will be happy to allocate that money to a fundraiser which is really making a difference in your life!
Other tips to set your crowdfunding campaign up for success are shown below:
Be open and honest in your campaign to story to build trust with your audience.
Share your link on social media regularly and asking loved ones to share it as much as possible.
Explain the urgency of the situation, giving details of how COVID has impacted you and setting an end date for your campaign.
Keep your timeframe and your fundraising goal realistic.
Include pictures and videos to emotionally connect with potential donors.
Be specific about how you’ll spend the money, so donors know exactly where their donations will go.
Update your donors regularly (GoGetFunding has a handy updates feature). Once someone has donated, they are invested in your story and will want to keep up with your progress.
Be as proactive as possible in running fundraising events, keeping your campaign page up to date, and promoting your campaign.
I'm Ann-Marie, I'm 32 and a passionate freelance blogger and writer. I live in Scotland with my husband and lots of pets. My favourite things are bright coloured hair, animals, hiking, writing and anything creative!