The campaign money goes to the Yalla Koora startup business. The business that I’m starting in the United Arab Emirates (UAE) is of an IOS and Android application that primarily focuses on football pitch reservation service and allows youngsters interested in playing football to communicate with nearby football fans to play in the reserved pitches. Football pitches are in great abundance in the UAE, and there is a high demand on reserving pitches around the nation every-single-day. However, almost all of these reservations are made through a cumbersome process of calling the pitch managers and discussing the timing and making sure you have enough players to be able to play. With this app in mind, a great deal of communication gap is bridged and a lot of cumbersome headache prior playing a friendly football match is avoided.