Growing up in her grandmothers haberdashery shop and under the clothing rails of her mother’s clothing stores Madelein has been a life long lover of creation.
Through years of seeking growth in 2019 Madelein reclaimed her creative expression and love for fibre art - including knitting, crocheting, embroidery and sewing. Her work reflects her love for textures and tones.
With her peace peace free-spirited and her passion ever soaring Madelein seeks to live a live as beautiful as the pieces she creates.
Madelein has volunteered and worked within the NGO sector since 2009 and aims to incorporate an element of supporting local elderly crafts women from the rural farming community into her start up business to assist those easily forgotten otherwise, but that carries a world of knowledge when it comes to crafts.
The funding received will be used to purchase start up stock and resources which will include resource packs for the elderly ladies to use from the comfort of their own homes.
The company logo, website design and packaging is currently in the process of being completed which will allow customers to make purchases online.
Another portion will be used for packaging and labels to be made for the product and gift boxes.