Update posted by Christian Warmuth On Jan 16, 2018


The Worth Holding Corporation (WHC) is a company founded in 2008 that has been based in the US since 2014.

The company deals with stock market transactions in the US marketplaces and covers all areas of stock, options, futures and forex trading. The trading for the customers takes place after different in-house programs in different risk levels.

At the moment the company has an annual growth of 10 -15%. Our ambition is now to expand our field of activity in order to gain further sources of revenue.

The capital requirement amounts to a minimum of € 3,000,000 in words 3 million euros, whereby about two-thirds of the capital flows into the company as a capital increase and a third are used for the purchase of one-family properties for holiday letting.

This move is being taken to place Worth Holding Corporation on a second footing and to provide further safeguards during times of crisis.

The holiday homes will be located primarily in Florida in the first step and are therefore 12 months a year for tourists interesting. How the marketing looks in detail is described in the point service and offer.


The current company is debt-free and has an acceptable customer base. The traded equity is stable and through targeted risk management, total losses can almost be ruled out. The company was founded with very little equity and built up from existing customers.

Thus, the segment of actively traded stock market accounts in Europe is still in its infancy, the potential is still very high with a capital investment for marketing and advertising is necessary to develop additional customer markets. Furthermore, the number of employees and the distribution must be increased, also for this fresh capital is necessary.

Our customers are currently in German-speaking Europe, an extension to all EU states would be of great interest to us. We do not aim for a customer-oriented footing in the USA or even England, because there the competitor share is too large and the capital required for this is in no relation to the success. These markets should evolve by themselves.

Service - Offer:

We have to divide our services and our offers into present and future.

Let's start with the present:

Currently, we offer individual broker accounts for our clients traded on various US trading markets. Account opening takes place from a total investment of € 10,000.- to use our entire range, an investment of around € 100,000.- is necessary.

Our current programs and the associated performance can be found on our homepage www.whcdirect.com

The Future:

In the future, we would like to establish ourselves as one of our existing products and the expansion of these, even in a second business segment - in the real estate sector. But there in a special sector in the holiday real estate sector. We would like to buy one-family houses in Florida in a good location and rent them daily, weekly or monthly to holiday guests. The administration either takes over the Worth Holding Corporation itself or a local subsidiary is established.


Also below this point we have to divide into present and future.

The presence:

In the financial services sector, there are many competitors, whether banks, investment banks, fund companies, hedge funds, insurance companies, asset managers and advisers etc.

Our strategy is to score points through comprehensive customer support, regardless of account size, and to open opportunities for our clients that are otherwise usually only available to large investors.

The Future:

Nothing changes in our current divisions. Competitors in the field of holiday real estate will face competitors from the institutional sector such as tour operators and charter companies as well as travel agencies and hotel chains. As well as from the private sector, ie individuals who rent their homes. Our advantage lies in the fact that we also deliver something here, that others are looking for, we can provide individual care by people living on site as well as a familiar atmosphere and a "come back" feeling.


The marketing is divided into two main areas, in the field of financial services, we rely on direct marketing via telephone and blog publishing in social networks and on our homepage. We also send out newsletters and offer free e-books to get wide e-mail addresses.

In the area of holiday homes, we will use existing platforms such as HomeToGo and AirBnB. On these platforms we will offer our houses, furthermore we will set up a homepage with all offers and countless photos. In the second step, the holiday homes will then be made available to travel agents and we would also like to make a service to any airlines.

Financial planning, future, capital requirements:

According to the company Worth Holding Corporation, as already mentioned, debt-free, only the possible capital expenditure on your part remains for financial planning.

Therefore, first of all, for capital requirements: As mentioned in the introduction, we speak of a capital injection of a minimum of € 3,000,000, with just one third going into the new project and two thirds remaining as a capital reserve in the Worth Holding Corporation. With a higher capital investment, only the new project would be extended. The capital backing of Worth Holding Corporation would remain the same at 2 million.

The financial plan now looks as follows: From the 2 million in the Worth Holding Corporation, it should be possible to generate a return of 20% a year. This return would be used to repay the loan and the new project would be unaffected by this burden.

If you look at our performance on our homepage www.whcdirect.com, you will find that this 20% is really very conservative.

We hope to have served you with the remarks and remain

Best regards

Worth Holding Corporation

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Christian Warmuth

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