Website and Commercial Funding

I am a sole proprietor/independent business owner for a company that specializes in assisting small businesses with refinancing their business expenses in the area of merchant processing.  Those of you already in business that process credit cards may say to yourself "what makes this guy so special?" for me to fund his project?  I am glad you asked. 

Credit Card Processing is such a competitive business, and every salesperson uses the terms "savings", "service", and "relationship" when pitching their product.  Those terms are important, but many forget the importance of "honesty" and "integrity".  I find in my travels to different businesses that merchant processors have a bad name because they don't deliver what they say, and the customer is hit with hidden fees and other charges that were not discussed at the initial point of sale.  Are there other merchant processors with websites and commercials?  Yes there are.  I have viewed many of them, and all use "savings" but don't give the customer upfront information about the options available for them in this area.  The Wall Street Reform Act since 2011 has allowed small businesses to process at a flat rate, and many processors still refuse to offer businesses the flat rate processing they are able to receive under the Durbin Amendment which was part of the WSRA. 

I will produce a website and commercial that challenges the norm in the area of our business by being upfront on the website and in the commercial about fixed rate processing and options available for customers to save money on their processing needs vs. the current cloak/dagger method used by other processors.