Train-while-Flex Fitness is a health club that will create a personalised environment for people of all ages to pursue their fitness goals. Our intention is to deliver the best training environment and programs, and to help our clients to reach their goals. Train-while-Flex Fitness club will be located in Tzaneen, Dan Village. Five villages surround Dan village and none of them are having or offering a physical fitness centre. There are only a few gyms in Tzaneen and for people to get there; they need to travel for 13 kilometres. This will be our advantage since we will not have competition in our surrounding area. In addition, research indicates that heart diseases, diabetes and obesity are on record high in South Africa causing increase in health fitness demand. The club will provide its health care and gym fitness services in the most effective manner and with an on-going comprehensive quality-control program to provide 100% client satisfaction. Train While Flex Fitness sees each client subscription as an agreement not between a business and its clients, but between partners who wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.