My name is Nadezhda. And if you do not live in Russia - I am a person from another planet for you. Have you ever wanted to know how aliens live? I think most of you will say, yes, of course! Excellent, then here's my story about one of the stages of my life ...
Perhaps you will have a question in your head now - Why does she write about it? Whatwould you ask for money?
And my answer - Yes, of course, I need money and I really count on your help, but this is not the only goal - my appeal I want to help budding businessmen around the world in the formation of their business, I want to show the issues to which they should pay special attention attention in building a partner network, what risks should be foreseen and warn them against the temptation to spend all their personal savings on business needs. I show and explain it by my own example, these are not made-up stories from textbooks. This has been the case with me and can happen to anyone, regardless of where youlive.
Five years ago, I decided to start my own business with my companion husband. Namwanted a quick start, so in search of an idea for businesswewas looking forAndfranchise partnership option.us it seemed that this is the best option to start your business - there is a well-known brand, a proven business model, formed assortment (no need to spend time on the choice of goods from all the variety in the market, look for different suppliers - When working on franchises, these tasks are solvedby the franchise,marketing and consulting support fromthe franchise. working online store and other advantages that make life easier for a novice businessman and free him from the need to solve the problems that inevitably face any businessman working with the creation and development of his own brand . NamThe only thing left was to find financing for the leases.uPremises, the purchase of equipment and goods, start a business and extract from all this profit.
We liked this idea, we quickly decidedwith the choice of brandand franchise- the choice fell on the Russian manufacturer of furniture andinterior items.At that time, all our personal savings were approximately $30,000, for the missing part of $32,000 we took a loan from the bank for 5 years at 17.5% per annum.
And went on a happy voyage called - "Their business."
From the very first days of starting a business, we have been incredibly inspired by everything we do. We loved everything that was connected with our business - our furniture, our store, our supplier and our customers. We talked about our business and our product with burning eyes, we literally lived and breathed only our business ... In short, we were happy and felt so free that we had never been before!
Contrary to expectations, the business did not bring the expected profit from the first days, but it did not disappoint us at all, we were ready to wait for its development and believed that it will happen. all the work was taken over - we took the goods ourselves, unloaded cars, collected furniture, sold it, delivered to buyers, conducted accounting and tax reporting. And the most important thing is that we worked 12-14 hours a day, every day without days off and holidays! In short, they did together all that is usually performed by a staff of 7-10 people.
So more than 4 years of our lives have passed - during this time we have not had a single day off!
Alas, no. Events developed in a different scenario.
Do you remember that I'm from Russia? And the Russian government just about 5 years ago decided to annex to its territory Crimea, which caused incredibly strong criticism of the international community, led to a lot of anti-Russian sanctions and plunged Russia and its population into a powerful Russia's population began to become impoverished, money depreciated every day, the flow of quality food into thecountry stopped, and store shelves began to be filled with low quality products, with great palm oil, genetically modified products.At the same time,Food prices continued to rise despite their poor quality. that people began to look at as exhibits in the museum - beautiful, but you can not buy. No money!
The situation in the country was further complicated by the fact that the government had effectively completely stopped supporting small and medium-sized businesses, and measures had been taken at the legislative level that had hindered any progress of small business. Small businessmen stopped issuing loans for business development, and those banks, which still left some lending programs - offered just draconian conditions, loans under 20-30%per annum!But most businessmen, including us, were happy to get even such a loan,Because.the operating business, devoid of normal cash flow from sales, was forced to cover the demand for turnover from the funds raised - you need to pay rent, taxes, early loans, etc. a sharp decline in sales due to the impoverishment of the population - the rapid decline in trade turnover of companies - the presence of mandatory payments to business not tied to turnover - the lack of government policy to support business in times of crisis - as a result all this has led to the bankruptcy of many small entrepreneurs.
What about us? What was the situation with our case?
Unfortunately, we were not a happy exception. During this time, not only did we fail to repay the loan taken to cover the investment, but also had to take some more to cover the current needs of the business. high rate, as traditional loans to replenish business working capital are not actually issued by banks.
Why did we continue this business? Why did they take out new loans? We believed in a positive outcome, in stabilizing the political situation, in the progress of the Russian economy, which is recited from TV screens, as well as our business partner. And waited patiently, to the detriment of their personal time and the interests of the family. It came to the point that the business went all the money of the family, including, all credit cards. But it didn't upset us, we kept calm, because we were still waiting for improvements.
But our hopes were dashed from the side with which we did not expect it - the supplier informed us about the emergency severance of relations 1 day before the termination of the contract! And this came as a real shock to us! We gave so much energy, time and money to the development of this brand, did not sleep at night, repeatedly experienced stressful situations thatgotatakagoletterand it became for us a blow in theback. Together? We have brought huge profits to the supplier from the partnership with us and then such a decision at a very difficult time for us! At a time when we really need help and support, when we can not stop our business, because we have more than 35,000 personal loans that need to be repaid,when all our credit cards are empty and the money isdirected to and my family and I have no more than $100 left on personal expenses with no prospect of further increase, because all members of my family have the only common source of income - my business, which it's failing in front of us. After all, the refusal of the supplier to continue the partnership completely stops the flow of money and turnover...
After recovering a little from the first shock, we realized what a mistake we made then, 5 years ago, making the decision to work on the franchise - we doomed ourselves to complete dependence on one supplier - he dictates the range, sales policy, he has the mechanisms in his hands The work of online orders from the region of the presence of the Franchiseyzand and only on the decision of the supplier depends whether the franchisee will receive orders fromtheint-rnet-shop or all the profits from them will take thefranchise. At the same time, agreeing to such a partnership, we, as franchisees, do not have any options for an unhindered exit from the partnership, because we are burdened with a large number of purchased goods, which becomes impossible to implement with it's actually a trap in the well-placed networks that we've been caught in and that threatens anyone. who decides on such a scheme of work. So far, relations are built within normal everything goes well, but as soon as there is a crisis - the weak unprotected link remains franchisee along with their unpaid loans and product balances, which can neither be returned to the supplier, nor Implement. I do not want to say that such an outcomeof the partnership awaits everyone who decides to work on the franchising. can happen. Therefore, be extremely vigilant, agreeing to work on the franchisingess and carefully read business contracts, paying special attention to all the conditions and options associated with online orders, use of the brand, the timing and order of termination of the partnership.
Why am I talking about another planet? And different worlds?
I read a lot of business literature, I'm particularly interested in the work of people who have reached significant heights in their business careers and earned significant fortunes (Tony Shay, Donald Trump, etc.). personal development, written by famous authors (Napoleon Hill, Brian Tracy, etc.)The main conclusion I have drawn from these books for myself is the priority of decent human communication and respect for any person involved in your business, regardless of his role in it. openness, transparency, compassion and mercy depends on how successful your business will be and how long it will last. In America and in Europe (excluding Russia) the days of short-term accumulation of wealth at the expense of long-term relations are long gone. Now businessmen from these countries have such long-term well-thought-out strategies, thanks to which relations with any partner involved in business are built on the principles of mutual respect and joint profit. is still in the early stages of development, where individual companies, now in a more sustainable position, allow themselves to act to the detriment of their partners, to deceive them, to build dishonest business schemes that bring quick profits to one side to the detriment of the other. Such a scheme is applied even by the Russian government in relation to its population - people deprived of the opportunity to choose quality food due to the political ambitions of the head of state, are forced to buy low-quality food in damage to their health and eke out a miserable existence despite the fact that they work a lot and work well.
So I don't want to be involved in this country anymore, I don't want to be an alien anymore.
I am a free man born to be happy and to be useful to other people and the world. plans are not destined to come true, because firstly, the Russian government is not interested in the production of such products and in the development of small business, and secondly, in Russia there is no consumer, economically ready to buy such products. Russians strive for cheapness at the expense of quality.
That's why I'm here and I'm asking for your help. Why I only say 35,000 $ Because the U.S. population is more than 330,000,000 people, the population of Europe - more than 500,000,000 people.If at least one in 100 people from these countries responds to my call and allocates at least 5-10$ from my budget in response to my request, I will be able to overcome the crisis that has overtaken my family.
Please help me get out of this swamp. As a thank you for your help, I guarantee everyone who supports me to send products to you from my organic farm, which I will create in Europe, leaving Russia.I'll do it as soon as I grow up. yoursfirst harvest.I will grow organic fruits, vegetables and berries, produce my own confit, jams andsaucesand you'll be able to appreciate their taste.
I will be grateful to every person whose soul will be touched by this appeal. Perhaps we will meet you on my successful farm in Europe. Who knows? The worlds are so close and so different...