The TrickyScribe, a team of enthusiastic scribes and content marketers, brings in the all exclusive stories related to environment-protection from India and abroad.

The TrickyScribe‘s write-ups rely on presenting mundane, everyday events as newsworthy, surreal or alarming, covering current events, real and fictional, in tone and format of traditional organizations with stories, editorials, opinion pieces and man-in-the-street interviews using online magazine website and an editorial voice modeled in accordance with the norms prevalent. Climate change is the most challenging issue among those prevalent, will continue to remain our focus!

Read newsworthy The TrickyScribe‘s write-ups on the impact of climate change on the local art & culture, business, lifestyle and the technologies in vogue. The motto is ‘catch them young’, making young denizens the target audience for this digital magazine. The recent surge in the number of internet users is likely to throttle us like never before.

What is the issue the product addresses?

India being home to 1.2 billion denizens needs high volumes of fresh air, healthy food, clean space and drinking water. The aforementioned demand is increasing with the gradual increase in the population. Climate Change is affecting lives in many ways. We are witnessing extreme events frequently. Be it droughts or cyclones, earthquakes or floods, extreme events in most of the cases are nothing but the manifestation of Climate Change.

Climate change is one of the major challenges of the present day and adds considerable stress to our societies and to the environment. From shifting weather patterns that threaten food production, to rising sea levels that increase the risk of catastrophic flooding, the impacts of climate change are global in scope and unprecedented in scale. Without drastic action today, adapting to these impacts in the future will be more difficult and costly.

Human Fingerprint on Greenhouse Gases

Greenhouse gases (GHGs) occur naturally and are essential to the survival of humans and millions of other living things, by keeping some of the sun’s warmth from reflecting back into space and making Earth livable. A century and a half of industrialization, including clear-felling forests and certain farming methods, has driven up quantities of greenhouse gases in the atmosphere. As populations, economies and standards of living grow, so do the cumulative GHG emission level.

Points to Ponder

• Concentration of GHGs in the earth’s atmosphere is directly linked to the average global temperature on earth;
• The concentration has been rising steadily, and mean global temperatures along with it, since the time of the Industrial Revolution;
• Carbon dioxide (CO₂), the most abundant GHG, is the product of combustion of fossil fuels.

Fifth Assessment Report

Intergovernmental Panel on Climate Change (IPCC) in its Fifth Assessment Report provides a comprehensive assessment of sea level rise, and its causes, over the past few decades. It also estimates cumulative CO₂ emissions since pre-industrial times and provides a CO2 budget for future emissions to limit warming to less than 2 °C. About half of this maximum amount was already emitted by 2011. Thanks to the IPCC, this is what we know:

• Average global temperature increased by 0.85 °C between 1880 and 2012.
• Oceans have warmed; the amounts of snow and ice have diminished triggering a rise in the sea level. Global average sea level rose by 19 cm between 1901 and 2010, as sea level is directly proportional with temperature levels. Sea ice extent in the Arctic has shrunk in every successive decade since 1979, with 1.07 × 106 km² of ice loss per decade.
• Given current concentrations and ongoing emissions of greenhouse gases, it is likely that the end of this century will see a 1–2° C increase in global mean temperature above the 1990 level (about 1.5–2.5° C above the pre-industrial level). The world’s oceans will warm and ice melt will continue. Average sea level rise is predicted to be 24–30 cm by 2065 and 40–63 cm by 2100 relative to the reference period of 1986–2005, according to a United Nations Report. Most aspects of climate change will persist for many centuries, even if emissions are stopped.

There is alarming evidence that important tipping points, leading to irreversible changes in major ecosystems and the planetary climate system, may already have been reached or passed. Ecosystems as diverse as the Amazon rainforest and the Arctic tundra may be approaching thresholds of dramatic change through warming and drying. Mountain glaciers are in alarming retreat and the downstream effects of reduced water supply in the driest months will have repercussions that transcend generations.

What The TrickyScribe has to offer?

Pollution is rising. Climate change is adversely affecting human lives in many ways. We are witnessing extreme events frequently. The TrickyScribe aims at raising public awareness regarding the same. For that would lead the common man to take an informed decision for the systematic improvement of the conditions prevalent. The bourgeoisie, if given a choice, will always try and save the environment for the future generations leading to a better tomorrow.

The TrickyScribe offers to create public awareness on the issues facing the environment with a simultaneous urge of finding and thereby suggesting solutions for curbing and restricting them. Not only will an informed population better decide solutions but it will also be in a better place to counter or sustain it. The TrickyScribe aspires working shoulder to shoulder with government and other like-minded agencies in chalking out a way for a better tomorrow.

Business Model

The TrickyScribe plans its journey in four broad phases (detailed later) and have a reasonable readers’ base. This being said, the basic idea behind The TrickyScribe is that of making the environment a sellable product and we are all set to becoming a profit-making body against the non-profits working in the same sector. We rely on CPC and affiliate advertising as earning one’s share is always better than pleading for charity.

The TrickyScribe finds market leaders as its competitors. Tricky Scribe Media Ventures Private Limited is DIPP certified StartUp India project. Our global reach figures speak it all!

Our Global Reach As Compared To Other Online Digital Magazines| Backstage Dossier – The TrickyScribe

Product Development

The business development model has been categorized into four different phases:

I. Making The TrickyScribe a platform for segmented crowd engagement (0 – 18 months)
a. Team building
b. Obtaining a reasonable readers’ base
c. Brand promotion – Bringing environment to your living rooms
d. Domain-specific reach enhancement

II. Bringing in a quarterly e-magazine catering South Asia-specific news stories pertaining to environment (19th month onward)
a. Free ad-slots for the first two editions post which they’ll be charged depending upon the aspirations of the client
b. Directing these e-magazines to segmented audiences amongst the top-notch politicos, bureaucrats, academia, press and like-minded organizations.

III. Expansion to print (43rd month onward)
a. A separate research journal with a valid ISSN as a separate “not-for profit” entity and a designated team under The TrickyScribe umbrella
b. A reasonably priced monthly magazine using layman terms ensuring door-to-door penetration of issues facing the environment and their possible solutions

IV. A policy think tank for equitable environment policies facilitating South – South cooperation

Want to contribute? Here’s How

To contribute an article to The TrickyScribe or enquire about syndication besides sending your bouquets and brickbats, please write to Diana Chingakham, Ramesh Pokhrel or Dev Kant Singh on [email protected].

About Us

Started by a technocrat-turned-scribe, The TrickyScribe is an Indian digital media venture and news organization that publishes articles on international, national and local news, specifically on Climate Change.

The TrickyScribe is published by Tricky Scribe Media Ventures Private Limited with its Corporate Identity Number U74999BR2017PTC035436 under the Companies Act, 2013 (18 of 2013).

The TrickyScribe originated as a blog in August, 2015. In the spring of 2016, The TrickyScribe began publishing online as an independent website which was refined later to get the present outlook.

PRIVACY POLICIES

We, Tricky Scribe Media Ventures Private Limited, with its Corporate Identity Number U74999BR2017PTC035436 under the Companies Act, 2013 (18 of 2013), (hereinafter referred to as “TSMVPL”), the creator of this Privacy Policy ensure our firm commitment to your privacy vis-à-vis the protection of your priceless information.

To endow you with our uninterrupted use of services, we may collect and, in some circumstances, disclose information about you. To enhance better protection of your privacy we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used.

All visitors to www.thetrickyscribe.com (Website) are advised to read and understand our PRIVACY POLICY carefully, as by accessing the WEBSITE you agree to be bound by the terms and conditions of the PRIVACY POLICY and consent to the collection, storage and use of information relating to you as provided herein.

If you do not agree with the terms and conditions of our PRIVACY POLICY, including in relation to the manner of collection or use of your information, please do not use or access the WEBSITE.

If you have any questions or concerns regarding this privacy policy, you should contact our Customer Support Desk at [email protected]

ANY CAPITALIZED WORDS USED HENCEFORTH SHALL HAVE THE MEANING ACCORDED TO THEM UNDER THIS AGREEMENT. FURTHER, ALL HEADING USED HEREIN ARE ONLY FOR THE PURPOSE OF ARRANGING THE VARIOUS PROVISIONS OF THE AGREEMENT IN ANY MANNER. NEITHER THE USER NOR THE CREATORS OF THIS PRIVACY POLICY MAY USE THE HEADING TO INTERPRET THE PROVISIONS CONTAINED WITHIN IT IN ANY MANNER.

1. Definitions
2. “We”, “Our”, and “Us” shall mean and refer to the creators of this privacy policy.
3. “You”, “Your”, “Yourself” and “User” shall mean and refer to natural and legal individuals who use the Website.
4. “Website” shall mean and refer to www.thetrickyscribe.com created by TSMVPL
5. “Personal Information” shall mean and refer to any personally identifiable information that We may collect from You. For removal of any doubts, please refer to Clause 2.
6. “Third Parties” refer to any Website, Company or individual apart from the User and the creator of the Website.

Overview

We commit to respecting your online privacy data. We further recognize your need for appropriate protection and management of any personally identifiable information (“Personal Information“) you share with us. Information that is considered personal about you by us includes, but is not limited to, your name, address, email address or other contact information.

Presently, the use of this Website does not require you to register, however, you may be required to register in the future.

You may register yourself by providing the following information which includes, but is not limited to:

• Name;
• Mobile number;
• Email address.

This privacy policy also applies to data we collect from users who are not registered as members of this site, including, but not limited to, browsing behaviour, pages viewed etc.

Notification of Modifications and Changes to the T&C and Privacy Policy

We reserve the right to change the Terms and Privacy Policy from time to time as we deem fit, without any intimation to you, and your continued use of the site will signify your acceptance of any amendment to these terms.

You are therefore advised to re-read the Terms of Service on a regular basis. Should it be that you do not accept any of the modifications or amendments to the Terms, you may terminate your use of this website immediately.

Information We Collect

Information directly obtained from you

Our Website gives you an option of giving us contact information (like name, address, e-mail and telephone number) for the purposes of creating a profile on Our Website.

Any communication between you and the website, along with queries and posts on our website are also included in this. Certain information, such as your name, e-mail addresses, is collected in order to, among other things; verify your identity, use as account numbers in our record system and to provide information for the leads generated.

Information collected indirectly

Certain information about you is collected automatically every time visit our website. This includes your IP address, browser type and operating system, your immediate Internet history, information collected through cookies (more information on this below), etc.

We may also obtain information relating to you from third party sources such as social networking websites, databases, online marketing firms, etc. We collect only basic information such as name, email IDs, contact numbers, locations and so on.

We also collect and store personal information provided by you from time to time on the Site. We only collect and use such information from you that we consider necessary for achieving a seamless, efficient and safe experience, customized to your needs including:

1. To enable the provision of services opted for by you;
2. To send the latest newsletters to you;
3. To comply with applicable laws, rules and regulations.

Where any service requested by you involves a third party, such information as is reasonably necessary by the TSMVPL to carry out your service request may be shared with such third party.

To the extent possible, we provide you the option of not divulging any specific information that you wish for us not to collect, store or use. You may also choose not to use a particular service or feature on the Site, and opt out of any non-essential communications from the TSMVPL.

Further, transacting over the internet has inherent risks which can only be avoided by you following security practices yourself such as ensuring that Your e-mail address and profile information is confidential. Any information sent to Us by Your e-mail address which has not been sent by You should be notified to our customer care team at the earliest.

How Information Is Collected

• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
• We will only retain personal information as long as necessary for the fulfillment of those purposes.
• We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
• Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

Cookies

We use data collection devices such as “cookies” on certain pages of our Websites. “Cookies” are small files sited on your hard drive that assist us in providing customized services. We also offer certain features that are only available through the use of a “cookie”. Cookies can also help us provide information, which is targeted to your interests. Cookies may be used to identify logged in or registered users.

Third party vendors including www.google.com (“Google”) may use cookies to serve ads based on your visits to this Website. You may visit the website of the third party and choose to opt out of the use of cookies for interest-based advertising if the third party offers such an option. You may choose to opt-out of the DoubleClick cookie that Google and its partners use for interest-based advertising by visiting Ads Settings. (Alternatively, you can direct users to opt out of a third-party vendor’s use of cookies for interest-based advertising by visiting aboutads.info.)

External Links on Website

The Website may include hyperlinks to other websites or content or resources. We have no control over any websites or resources, which are provided by companies or persons other than us.

You acknowledge and agree that WE are not responsible for the availability of any such external sites or resources, and do not endorse any advertising, products or other materials on or available from such websites or resources.

You acknowledge and agree that We are not liable for any loss or damage which may be incurred by you as a result of the availability of those external sites or resources, or as a result of any reliance placed by you on the completeness, accuracy or existence of any advertising, products or other materials on, or available from, such websites or resources. These third-party service providers and Third-Party Sites may have their own privacy policies governing the storage and retention of your personal information that you may be subject to. We recommend that when you enter a Third-Party Site, you review the Third Party Site’s privacy policy as it relates to safeguarding your personal information. We use third-party advertising companies to serve ads when you visit the Website.

Our Use of Your Information

Your contact information is also used to contact you when necessary. We use your IP address to help diagnose problems with our server and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information. Finally, we may use your IP address to help protect our partners and ourselves from fraud.

We will continue to enhance our security procedures as new technology becomes available. We will transfer information about you if We are acquired by or merged with another TSMVPL. In this event, we will notify you by email or by putting a prominent notice on the site before information about you is transferred and becomes subject to a different privacy policy.

We may release your personal information to a third-party in order to comply with a Court Order or other similar legal procedure, or when we believe in good faith that such disclosure is necessary to comply with the law; prevent imminent physical harm or financial loss; or investigate or take action regarding illegal activities, suspected fraud, or violations of Our Terms of Use.

We may disclose personally identifiable information to parties in compliance with our Copyright Policy as mentioned in the Terms of Use as we in our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity. In such events, WE may DISCLOSE the details if .

Confidentiality

You further acknowledge that the Website may contain information which is designated confidential by US and that you shall not disclose such information without our prior written consent.

Your information is regarded as confidential and therefore will not be divulged to any third party, unless if legally required to do so to the appropriate authorities.

We will not sell, share, or rent your personal information to any third party or use your e-mail address for unsolicited mail. Any emails sent by us will only be in connection with the provision of agreed services and products.

Our Disclosure of Your Information

Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy.

By way of example (without limiting and foregoing), we may be forced to disclose information to the government, law enforcement agencies or third parties. Under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or members may abuse or misuse your information that they collect from our Website.

Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications would always remain private.

As a matter of policy, we do not sell or rent any personally identifiable information about you to any third party. However, the following describes some of the ways that your personally identifiable information may be disclosed:

External Service Providers: There may be a number of services offered by external service providers that help you use our Websites. If you choose to use these optional services, and in the course of doing so, disclose information to the external service providers, and/or grant them permission to collect information about you, then their use of your information is governed by their privacy policy.

Other Corporate Entities: We share much of our data, including personally identifiable information about you, with our parent and/or subsidiaries that are committed to serving your online needs and related services, throughout the world.

Such data will be shared for the sole purpose of enhancing your browsing experience and providing our services to you. To the extent that these entities have access to your information, they will treat it at least as protectively as they treat information they obtain from their other members.

Law and Order: We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

Accessing and Reviewing Information

Following registration, you can review and change the information you submitted each time except your display name. If you change any information we may keep track of your old information. You can change your registration information such as name, address, city, state, zip code, country, phone number, and profile.

We will retain in our files information you have requested to remove for certain circumstances, such as to resolve disputes, troubleshoot problems and enforce our terms and conditions. Further, such prior information is never completely removed from our databases due to technical and legal constraints, including stored ‘back up’ systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.

Other Information Collectors

Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are on our Websites or on other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them.

To the extent that we use third party advertisers, they adhere to their own privacy policies. Since we do not control the privacy policies of the third parties, you are subject to ask questions before you disclose your personal information to others.

Security

We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by members inside and outside the TSMVPL.

We do not recommend the transfer of sensitive information (such as credit card number) and bank account details via the Site to other Users. Users are recommended to do so offline, on the phone or via personal emails.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once WE receive it. “Perfect security,” however, does not exist on the Internet. You, therefore, agree that any security breaches beyond the control of our standard security procedures are at your sole risk and discretion.

DISCLAIMER

We cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy.

Therefore, although we are committed to protecting your privacy, we do not promise, and you should not expect, that your personal information will always remain private. As a user of the Site, you understand and agree that you assume all responsibility and risk for your use of the Site, the internet generally, and the documents you post or access and for your conduct on and off the Site.