My name is Sufyan Adli Supiani. I am originally from Singapore but lives in Johor, Malaysia. I am survivor of a chemical imbalance of the brain which affected my abilities to work for the past 8 years. Today, I am well and recovered and I am filled with zest of life to do what I have always enjoyed doing. 2nd chance of life gives you a brand-new perspective of life. The environment and life pace in Johor helped my recoveries.
My business project is entitled “The Pet Sanctuary”. A unique Scandinavian fresh ambience concept of retail, grooming and 5 Star Pet Hotel specially catered to the elite neighbourhood of Horizon Hills. Horizon Hills came out top in the Iskandar Malaysia Accolade for being the most liveable residence, assuring quality living that encapsulates the essence of a perfect neighbourhood, and with the extension over the next 5 years, the growth potential is a plus.
I chose the official opening date of the organization to be on 18.8.2018 because it was 8 years ago I collapsed suddenly having worked in various law firms for 13 years. I was bedridden for several years and had massive challenges from time to time coping and recovering. Despite the predicaments, I survived. I was a fighter and will always be one, especially when it comes to animal welfares. I suppose whatever never kills you make you stronger. 18.8.18 shall be a date that comes once in a lifetime and I really hope to be given the opportunity to start a new life. As the Chinese would believe number 8 is a good number.
With my vast experiences working in law firms, I was naturally trained to be a leader, organized and great at managing people. With my illness experiences, I became great at managing animals. Knowledge and life experiences are priceless. With the positive and negative life experiences, I believe I am capable of being the Managing Director of the organization. I had been a staff. I know how they feel, I know what they want and need. To me, staffs welfare is as equally important as customer service. I was also a singer since 1996. I produced my debut album entitled "Solitude" in 2014.
I look forward for my project to be considered for funding soon to secure the business location with the amount of USD 3, 992, 000 to get the business registered and business location reserved soon. I will focus on getting this e-commerce platform and good operating system from my team of specialists. The main goal for this project funding is to raise USD 3, 992, 000, with GOD’s willing to have a safety net of cashflow.
I have deep passion for cats and dogs and have been a rescuer for several years. Somehow, I have the abilities to calm nervous or trapped cats and dogs. Even though I am from Singapore, I did volunteer work to feed stray cats and animal shelters in Malaysia. I choose the states of Johor of Malaysia for this start up business project because no one have started the Scandinavian holistic shopping experiences interior concept, a 5 Star Pet Hotel for Cats and Dogs where they are not caged but have a special customized room for them at an affordable rate and the first e-commerce online shopping delivered to all states of Malaysia. I am also looking and open into deliveries across Asia if given the opportunity.
With regards to Corporate Social Responsibilities, my vision is to share the revenue helping the orphanage homes to receive education funding and food supply to several local animal shelters struggling to survive by relying on public donations.
Executive Summary
“The Pet Sanctuary”
Horizon Avenue is a newly developed Commercial Centre a few minutes’ drive away from the Horizon Hills neighbourhoods. In fact, there are still future developments surrounding the commercial Centre.
The concept of “The Pet Sanctuary” shall focus on the holistic ambience where customers shall experience great differences compared to other pet services available in in other vicinity areas. With the IKEA store now opened in Johor Bahru, most people love going to IKEA mainly because of the simple yet refreshing environment. IKEA Scandinavian style is simple yet classy. The Scandinavian concept does not look too cheap and too expensive for anyone and everyone to be comfortable spending time with such environment.
Our goal is to provide a very pleasant shopping experience when buying pet food and accessories that will entice customers to spend more time enjoying their retail therapy. For animal lovers like myself, a great retail set up is a place of therapy especially when we find unique accessories or pet furniture. When a retail store is so comfortable, there is always a reason to buy something. Just like IKEA. People may not always buy furniture at their show room but when it comes to small items sold separately with great marketing strategies, there is always something to spend before checking out of the store.
Horizon Avenue Commercial Centre is very accessible to other Iskandar developments nearby such as the Medini, Eco Botanics, Bukit Indah and Nusajaya. Even though within 1km drive, Bukit Indah neighbourhoods only have 2 pet shops, we are different because we will create a unique and classy family friendly ambience that will make the customer come back again and again. In our organization, there must be an excitement coming to our shop because of the enjoyable and holistic shopping and grooming experiences.
We shall be different because prior to being operational, staffs will be trained, and practice role plays of having the habit of super customer service. We focus on the unforgettable experiences the moment our customers step into our sanctuary and the focus is to always have repeat customers.
Start-up Capital
|
Description |
USD |
|
Working Capital and Business Location Investment as a Company Asset |
3, 718, 430 |
|
Overall Business Registration, VISA, Renovations, Building Security and Facilities Set Up |
272, 884 |
|
Grand Total: |
3, 992, 000 |
Grand Total: USD $ 3, 992, 000
Any excess balance projected for start-up costs will be brought forward as cash flow for working capital. The figures below are estimated at conservative figures of the potentials. The better the support, the better the revenues, orphans get to study and cats and dogs in shelters have food to eat. To me, enough for me is break-even, more than enough to save lives and provide opportunities to the orphans. As much as I hope for the funds for now, there are also young intelligent orphans out there hoping to receive assistance too, who are our future leaders with dreams. No one is ever ready to be an orphan.
Monthly Estimated Working Capital Expenses
- Management Staffs Salary – USD 5, 372
- Support Staff Salary – USD 2, 635
- Utilities Bills – USD 1, 535
- Retail Stock Up – USD 5, 116
- All Staffs Medical Insurances - USD 1, 279
- Equipment Rentals – USD 675
- Internet Unifi Business Pro Plan – USD 102
- Maintenance Budget for air-conditioners – USD 384
- Johor Delivery Transportation Petrol - USD 384
- External Services (Company Secretary) – USD 256
- Transport Servicing & Tax Allocation – USD 384
- Website Maintenance Allocation – USD 21
Grand Total: USD 18, 143
Daily Estimated Income Revenue Goal
- Online Sales and Retail Sales - USD 1, 023
- Pet Grooming - USD 141
- Pet Hotel – USD 51
- Grand Total: USD 1, 251
Monthly Estimated Income Revenue Goal
- Online Sales and Retail Sales - USD 30, 690
- Pet Grooming - USD 4, 230
- Pet Hotel – USD 1, 530
- Grand Total: USD 36, 450
Estimated Income Revenue Goal – Year 1 (2018/2019)
Monthly Estimated Income Revenue
- Online Sales and Retail Sales – USD 368, 280
- Pet Grooming – USD 50, 760
- Pet Hotel – USD 18, 360
- Grand Total: USD 437, 400
Estimated Income Revenue Goal – Year 2 (2019/2020)
Monthly Estimated Income Revenue
- Online Sales and Retail Sales – USD 736, 560
- Pet Grooming – USD 101, 520
- Pet Hotel – USD 36, 720
- Grand Total: USD 874, 800
Estimated Income Revenue Goal – Year 3 (2020/2021)
Monthly Estimated Income Revenue
- Online Sales and Retail Sales – USD 1, 104, 840
- Pet Grooming – USD 152, 280
- Pet Hotel – USD 55, 080
- Grand Total: USD 1, 312 200
Marketing
Research shows that a large percentage of household (mainly landed property) have one or more pet, approximately 25 – 30%, (25,000 – 50,000 individual Pets). At the same time, the business is located at several elite neighbourhoods that has significant disposable income and therefore willing to pay a premium price for their fur kids.
Approximately 120, 000 to 180, 000 of landed properties in a 5 km radius from the business location. Our potential customers are mainly anyone who loves their pets so much such that they are well taken care of just like a family member. A passionate pet parent would spend anything for their pet kids on a regular basis for their needs. Even though there are other pet business within the area, the uniqueness of “The Pet Sanctuary” will make the customer return again and again, utilizing all of our services, due to our ambiance and a customer service that focus on the whole experience and not just a quick “IN and OUT” visit.
Our marketing manager will execute good public relations to all customers. His/her responsibilities is crucial and plays a very important role in providing constant great ideas to the management team to improve and increase sales. In our organization, everyone in the team are marketing tools by their good attitude in serving customer.
Market Analysis / Plan
Our target market mainly is for pet parents and pet lovers. In terms of locations, they are primarily residents from Horizon Hills, Medini, Iskandar Puteri developments, Eco Botanics, Bukit Indah and Nusajaya areas. With time and as more people get to know us based on our marketing plans, people all over Johor who are aware of our product and services will cover the whole of Johor Bahru areas because personally, as a passionate pet parent myself, I would travel because of service comfort and assurance. To the people of Johor, driving to any locations to get what they need, and necessities is very near. For myself, after living in Johor for 5 years and familiarizing places and blending with the way of life of people in Johor, everywhere is indeed near.
All staffs shall be trained to build a great relationship with their customers and keep them as regulars and consistent returning customers. To make the awareness and existence of our services, budget for initial marketing cost is crucial and have been reserved accordingly. The management team with different areas of expertise will consistently work with the CEO to grow the business.
In Malaysia, it is a common practice where there are advertising magazines distributed to shophouses. People keep these magazines as referrals to get what they need. A prominent Signages are also crucial to allow customers identify the location easily. When people look at shophouses, first thing they look is the Signage and the type of services available. Any outstanding and new signages entice people to enter to check it out. The people of Johor spending culture are mostly based on shophouses because almost everyone drives and have a car and it is not expensive to own a car.
Market Segmentation
Below is an estimated target of segmented target of customers. There are indeed different levels within the same type of business available in the regional areas of Bukit Indah which is just next to Horizon Hills. With the possibilities of funding approval of this project, we will be the first pet shop available at the large neighbourhood of Horizon Hills. It takes 10 minutes’ drive from the first entrance of Horizon Hills to the very end of Horizon Hills. More entrances are on its way with new developments on the rise.
We target to get our customer base be it from the elite and average crowds of customers with good discounts strategies. We foresee that 55% derives from the Elite community, 20% are discount related and 25% on the average communities available all over Johor Bahru.
Competition
In every business, comes competitions. The Pet Sanctuary will cater more to a customer, who appreciate exclusivity of privacy, amazing cosy ambience in an inviting space where our business location is not being a too crowded in terms of traffic and parking spaces. As we are in a new development, residents will be curious for any new business. Being one of the pioneers, we will be easily identified and eventually well known by the time other shops are open and that would make the business location be more vibrant.
We are unique and different because we will provide online shopping orders and payment via Credit or Debit Cards from our exclusive website which no pet shop has done before in Johor Bahru. As soon as we are notified that payment orders have been paid, products will be reserved. Customers will have a choice to indicate in the website to self-collect or to get the products delivered to their home. In this way, it will be convenient for customers to make orders and we do not have to rely 100% on walk in customers.
Pricing
Our pricing policy aim for fair pricing where not only the elite community of Horizon Hills residents can enjoy but the average community to afford the experience of our facilities.
Our prices shall be in line with the industry averages. Prices may change from time to time to suit new promotions and packages available in due course.
Advertising and Promotion
We intend to advertise our business with interesting designed banners, buntings, initially and ongoing in key areas, magazine features, newspaper advertisements, sticker advertisement on staff’s cars and a grand opening inviting each and individual networks to provide certain discounts and promotions for signing up our membership offered. Our unique membership number for each customer will be their mobile number. With this idea, no one will ever have to remember their member card number in case they forgot to bring their membership card for our services. Their numbers will be able to track all their details.
We strongly believe that the best and free for the chances of successfully growing the business is via “Word of Mouth” marketing and website traffic. People observe, listens, talk and shares good experiences. In the modern technology times, social media shall be the platform of broadcasting our services through Facebook Pages, online advertisements, social networking websites, media, newspaper, magazines, direct mail, telephone solicitation, joint advertising with other companies and sales representatives.
To entice customers to continuously return, we shall offer memberships, promotional coupons, referral discounts for customers, package availability and pet birthday discounts. We will be unique because we will have the birthdays of the pets in our system where regular customer pet will get a gift from us. As we remember them, they will remember us.
With regards to marketing and advertising, we will also track the results of our advertising / promotion efforts and monitor very closely with our weekly and monthly staffs meeting.
We aim for regular advertising basis and will be conducting seasonal campaigns. With time and flow of the operations, we will monitor what type of packages, conducting regular cost analysis of different forms of packaging that will best appeal to our customers.
Strategy and Implementation
The utmost priority and steps we must take to open our doors for business shall be executing marketing plan and all staffs will be notified, briefed and trained by the management team to be on the same page at all times, as our summarized strategy for implementation.
The main objective is also excellency in Customer Service of our staffs and our Marketing manager by employing not only candidates with qualifications but most importantly vast past experiences in handling customer to maintain the exclusivity of our pet sanctuary to be remembered the moment customer leave the door steps. The main utmost important criteria when employing will be that all staff members must have deep passion for animals and have pets themselves. We do not want sour faces work for the sake of working with no passion or knowledge about animals. Personally, I experienced that kind of services with many pet shops where I never returned. As the MD, I will constantly monitor front line staff’s performance.
Planning is one of the most crucial step, but most vital parts of our business plan is to ensure that we are in control (as much as possible) of events and the direction in which our business moves. We shall utilize team work spirits as we plan enthusiastically.
Rewards for every Donation of USD 1,000 and above - You can request 5-50 pieces
Appreciate if you could provide your sizes below:
1. X-Small = 52 x 61 cm
2. Small = 55 x 63 cm
3. Medium = 57 x 66 cm
4. Large = 60 x 68 cm
5. X-Large = 62 x 71 cm
Note that Photos are for Illustrations Only
The Business Location – Horizon Commercial Centre, Horizon Avenue, No. 1, Jalan Perdana 5, 79100, Iskandar Puteri, Johor, Malaysia
Retail Shop
Cat Hotel (Separate Entrance from Dogs)
Dog Hotel for Small and Medium Size Breeds
Dog Hotel for Large Breed
My name is Sufyan Adli Supiani. I am originally from Singapore but lives in Johor, Malaysia. I am survivor of a chemical imbalance of the brain which affected my abilities to work for the past 8 years. Today, I am well and recovered and I am filled with zest of life to do what I have always enjoyed doing. 2nd chance of life gives you a brand-new perspective of life. The environment and life pace in Johor helped my recoveries.
My business project is entitled “The Pet Sanctuary”. A unique Scandinavian fresh ambience concept of retail, grooming and 5 Star Pet Hotel specially catered to the elite neighbourhood of Horizon Hills. Horizon Hills came out top in the Iskandar Malaysia Accolade for being the most liveable residence, assuring quality living that encapsulates the essence of a perfect neighbourhood, and with the extension over the next 5 years, the growth potential is a plus.
I chose the official opening date of the organization to be on 18.8.2018 because it was 8 years ago I collapsed suddenly having worked in various law firms for 13 years. I was bedridden for several years and had massive challenges from time to time coping and recovering. Despite the predicaments, I survived. I was a fighter and will always be one, especially when it comes to animal welfares. I suppose whatever never kills you make you stronger. 18.8.18 shall be a date that comes once in a lifetime and I really hope to be given the opportunity to start a new life. As the Chinese would believe number 8 is a good number.
With my vast experiences working in law firms, I was naturally trained to be a leader, organized and great at managing people. With my illness experiences, I became great at managing animals. Knowledge and life experiences are priceless. With the positive and negative life experiences, I believe I am capable of being the Managing Director of the organization. I had been a staff. I know how they feel, I know what they want and need. To me, staffs welfare is as equally important as customer service. I was also a singer since 1996. I produced my debut album entitled "Solitude" in 2014.
I look forward for my project to be considered for funding soon to secure the business location with the amount of USD 3, 992, 000 to get the business registered and business location reserved soon. I will focus on getting this e-commerce platform and good operating system from my team of specialists. The main goal for this project funding is to raise USD 3, 992, 000, with GOD’s willing to have a safety net of cashflow.
I have deep passion for cats and dogs and have been a rescuer for several years. Somehow, I have the abilities to calm nervous or trapped cats and dogs. Even though I am from Singapore, I did volunteer work to feed stray cats and animal shelters in Malaysia. I choose the states of Johor of Malaysia for this start up business project because no one have started the Scandinavian holistic shopping experiences interior concept, a 5 Star Pet Hotel for Cats and Dogs where they are not caged but have a special customized room for them at an affordable rate and the first e-commerce online shopping delivered to all states of Malaysia. I am also looking and open into deliveries across Asia if given the opportunity.
With regards to Corporate Social Responsibilities, my vision is to share the revenue helping the orphanage homes to receive education funding and food supply to several local animal shelters struggling to survive by relying on public donations.
Executive Summary
“The Pet Sanctuary”
Horizon Avenue is a newly developed Commercial Centre a few minutes’ drive away from the Horizon Hills neighbourhoods. In fact, there are still future developments surrounding the commercial Centre.
The concept of “The Pet Sanctuary” shall focus on the holistic ambience where customers shall experience great differences compared to other pet services available in in other vicinity areas. With the IKEA store now opened in Johor Bahru, most people love going to IKEA mainly because of the simple yet refreshing environment. IKEA Scandinavian style is simple yet classy. The Scandinavian concept does not look too cheap and too expensive for anyone and everyone to be comfortable spending time with such environment.
Our goal is to provide a very pleasant shopping experience when buying pet food and accessories that will entice customers to spend more time enjoying their retail therapy. For animal lovers like myself, a great retail set up is a place of therapy especially when we find unique accessories or pet furniture. When a retail store is so comfortable, there is always a reason to buy something. Just like IKEA. People may not always buy furniture at their show room but when it comes to small items sold separately with great marketing strategies, there is always something to spend before checking out of the store.
Horizon Avenue Commercial Centre is very accessible to other Iskandar developments nearby such as the Medini, Eco Botanics, Bukit Indah and Nusajaya. Even though within 1km drive, Bukit Indah neighbourhoods only have 2 pet shops, we are different because we will create a unique and classy family friendly ambience that will make the customer come back again and again. In our organization, there must be an excitement coming to our shop because of the enjoyable and holistic shopping and grooming experiences.
We shall be different because prior to being operational, staffs will be trained, and practice role plays of having the habit of super customer service. We focus on the unforgettable experiences the moment our customers step into our sanctuary and the focus is to always have repeat customers.
Start-up Capital
|
Description |
USD |
|
Working Capital and Business Location Investment as a Company Asset |
3, 718, 430 |
|
Overall Business Registration, VISA, Renovations, Building Security and Facilities Set Up |
272, 884 |
|
Grand Total: |
3, 992, 000 |
Grand Total: USD $ 3, 992, 000
Any excess balance projected for start-up costs will be brought forward as cash flow for working capital. The figures below are estimated at conservative figures of the potentials. The better the support, the better the revenues, orphans get to study and cats and dogs in shelters have food to eat. To me, enough for me is break-even, more than enough to save lives and provide opportunities to the orphans. As much as I hope for the funds for now, there are also young intelligent orphans out there hoping to receive assistance too, who are our future leaders with dreams. No one is ever ready to be an orphan.
Monthly Estimated Working Capital Expenses
- Management Staffs Salary – USD 5, 372
- Support Staff Salary – USD 2, 635
- Utilities Bills – USD 1, 535
- Retail Stock Up – USD 5, 116
- All Staffs Medical Insurances - USD 1, 279
- Equipment Rentals – USD 675
- Internet Unifi Business Pro Plan – USD 102
- Maintenance Budget for air-conditioners – USD 384
- Johor Delivery Transportation Petrol - USD 384
- External Services (Company Secretary) – USD 256
- Transport Servicing & Tax Allocation – USD 384
- Website Maintenance Allocation – USD 21
Grand Total: USD 18, 143
Daily Estimated Income Revenue Goal
- Online Sales and Retail Sales - USD 1, 023
- Pet Grooming - USD 141
- Pet Hotel – USD 51
- Grand Total: USD 1, 251
Monthly Estimated Income Revenue Goal
- Online Sales and Retail Sales - USD 30, 690
- Pet Grooming - USD 4, 230
- Pet Hotel – USD 1, 530
- Grand Total: USD 36, 450
Estimated Income Revenue Goal – Year 1 (2018/2019)
Monthly Estimated Income Revenue
- Online Sales and Retail Sales – USD 368, 280
- Pet Grooming – USD 50, 760
- Pet Hotel – USD 18, 360
- Grand Total: USD 437, 400
Estimated Income Revenue Goal – Year 2 (2019/2020)
Monthly Estimated Income Revenue
- Online Sales and Retail Sales – USD 736, 560
- Pet Grooming – USD 101, 520
- Pet Hotel – USD 36, 720
- Grand Total: USD 874, 800
Estimated Income Revenue Goal – Year 3 (2020/2021)
Monthly Estimated Income Revenue
- Online Sales and Retail Sales – USD 1, 104, 840
- Pet Grooming – USD 152, 280
- Pet Hotel – USD 55, 080
- Grand Total: USD 1, 312 200
Marketing
Research shows that a large percentage of household (mainly landed property) have one or more pet, approximately 25 – 30%, (25,000 – 50,000 individual Pets). At the same time, the business is located at several elite neighbourhoods that has significant disposable income and therefore willing to pay a premium price for their fur kids.
Approximately 120, 000 to 180, 000 of landed properties in a 5 km radius from the business location. Our potential customers are mainly anyone who loves their pets so much such that they are well taken care of just like a family member. A passionate pet parent would spend anything for their pet kids on a regular basis for their needs. Even though there are other pet business within the area, the uniqueness of “The Pet Sanctuary” will make the customer return again and again, utilizing all of our services, due to our ambiance and a customer service that focus on the whole experience and not just a quick “IN and OUT” visit.
Our marketing manager will execute good public relations to all customers. His/her responsibilities is crucial and plays a very important role in providing constant great ideas to the management team to improve and increase sales. In our organization, everyone in the team are marketing tools by their good attitude in serving customer.
Market Analysis / Plan
Our target market mainly is for pet parents and pet lovers. In terms of locations, they are primarily residents from Horizon Hills, Medini, Iskandar Puteri developments, Eco Botanics, Bukit Indah and Nusajaya areas. With time and as more people get to know us based on our marketing plans, people all over Johor who are aware of our product and services will cover the whole of Johor Bahru areas because personally, as a passionate pet parent myself, I would travel because of service comfort and assurance. To the people of Johor, driving to any locations to get what they need, and necessities is very near. For myself, after living in Johor for 5 years and familiarizing places and blending with the way of life of people in Johor, everywhere is indeed near.
All staffs shall be trained to build a great relationship with their customers and keep them as regulars and consistent returning customers. To make the awareness and existence of our services, budget for initial marketing cost is crucial and have been reserved accordingly. The management team with different areas of expertise will consistently work with the CEO to grow the business.
In Malaysia, it is a common practice where there are advertising magazines distributed to shophouses. People keep these magazines as referrals to get what they need. A prominent Signages are also crucial to allow customers identify the location easily. When people look at shophouses, first thing they look is the Signage and the type of services available. Any outstanding and new signages entice people to enter to check it out. The people of Johor spending culture are mostly based on shophouses because almost everyone drives and have a car and it is not expensive to own a car.
Market Segmentation
Below is an estimated target of segmented target of customers. There are indeed different levels within the same type of business available in the regional areas of Bukit Indah which is just next to Horizon Hills. With the possibilities of funding approval of this project, we will be the first pet shop available at the large neighbourhood of Horizon Hills. It takes 10 minutes’ drive from the first entrance of Horizon Hills to the very end of Horizon Hills. More entrances are on its way with new developments on the rise.
We target to get our customer base be it from the elite and average crowds of customers with good discounts strategies. We foresee that 55% derives from the Elite community, 20% are discount related and 25% on the average communities available all over Johor Bahru.
Competition
In every business, comes competitions. The Pet Sanctuary will cater more to a customer, who appreciate exclusivity of privacy, amazing cosy ambience in an inviting space where our business location is not being a too crowded in terms of traffic and parking spaces. As we are in a new development, residents will be curious for any new business. Being one of the pioneers, we will be easily identified and eventually well known by the time other shops are open and that would make the business location be more vibrant.
We are unique and different because we will provide online shopping orders and payment via Credit or Debit Cards from our exclusive website which no pet shop has done before in Johor Bahru. As soon as we are notified that payment orders have been paid, products will be reserved. Customers will have a choice to indicate in the website to self-collect or to get the products delivered to their home. In this way, it will be convenient for customers to make orders and we do not have to rely 100% on walk in customers.
Pricing
Our pricing policy aim for fair pricing where not only the elite community of Horizon Hills residents can enjoy but the average community to afford the experience of our facilities.
Our prices shall be in line with the industry averages. Prices may change from time to time to suit new promotions and packages available in due course.
Advertising and Promotion
We intend to advertise our business with interesting designed banners, buntings, initially and ongoing in key areas, magazine features, newspaper advertisements, sticker advertisement on staff’s cars and a grand opening inviting each and individual networks to provide certain discounts and promotions for signing up our membership offered. Our unique membership number for each customer will be their mobile number. With this idea, no one will ever have to remember their member card number in case they forgot to bring their membership card for our services. Their numbers will be able to track all their details.
We strongly believe that the best and free for the chances of successfully growing the business is via “Word of Mouth” marketing and website traffic. People observe, listens, talk and shares good experiences. In the modern technology times, social media shall be the platform of broadcasting our services through Facebook Pages, online advertisements, social networking websites, media, newspaper, magazines, direct mail, telephone solicitation, joint advertising with other companies and sales representatives.
To entice customers to continuously return, we shall offer memberships, promotional coupons, referral discounts for customers, package availability and pet birthday discounts. We will be unique because we will have the birthdays of the pets in our system where regular customer pet will get a gift from us. As we remember them, they will remember us.
With regards to marketing and advertising, we will also track the results of our advertising / promotion efforts and monitor very closely with our weekly and monthly staffs meeting.
We aim for regular advertising basis and will be conducting seasonal campaigns. With time and flow of the operations, we will monitor what type of packages, conducting regular cost analysis of different forms of packaging that will best appeal to our customers.
Strategy and Implementation
The utmost priority and steps we must take to open our doors for business shall be executing marketing plan and all staffs will be notified, briefed and trained by the management team to be on the same page at all times, as our summarized strategy for implementation.
The main objective is also excellency in Customer Service of our staffs and our Marketing manager by employing not only candidates with qualifications but most importantly vast past experiences in handling customer to maintain the exclusivity of our pet sanctuary to be remembered the moment customer leave the door steps. The main utmost important criteria when employing will be that all staff members must have deep passion for animals and have pets themselves. We do not want sour faces work for the sake of working with no passion or knowledge about animals. Personally, I experienced that kind of services with many pet shops where I never returned. As the MD, I will constantly monitor front line staff’s performance.
Planning is one of the most crucial step, but most vital parts of our business plan is to ensure that we are in control (as much as possible) of events and the direction in which our business moves. We shall utilize team work spirits as we plan enthusiastically.
Rewards for every Donation of USD 1,000 and above - You can request 5-50 pieces
Appreciate if you could provide your sizes below:
1. X-Small = 52 x 61 cm
2. Small = 55 x 63 cm
3. Medium = 57 x 66 cm
4. Large = 60 x 68 cm
5. X-Large = 62 x 71 cm
Note that Photos are for Illustrations Only
The Business Location – Horizon Commercial Centre, Horizon Avenue, No. 1, Jalan Perdana 5, 79100, Iskandar Puteri, Johor, Malaysia
Retail Shop
Cat Hotel (Separate Entrance from Dogs)
Dog Hotel for Small and Medium Size Breeds
Dog Hotel for Large Breed
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The Pet Sanctuary
My name is Sufyan Adli Supiani. I am originally from. . . . .
| $0 donated |
DONATE NOW |
The Pet Sanctuary
My name is Sufyan Adli Supiani. I am originally from. . . . .
| $0 donated |
DONATE NOW |
Johor, my