Welcome to The Nutrition Lab! Your one stop destination for:
Sports and performance nutrition for women
Sports and performance nutrition for men
Health, wellness and essentials
I have been involved in the fitness industry for around three years now and have built some fantastic relationships as well as built a great network to launch this business into.
I want the Nutrition Lab to be a valued nutraceutical company among people from all back grounds who would benefit from exceptional nutritional products. I am a struggling individual who has exhausted my resources to fund my start-up company. I have fantastic ideas, great marketing strategies and a database of clients who are committed to my ideals and products. I don't like to think of The Nutrition Lab as different, but rather as unique! To elaborate on this statement, it does offer the “tried and tested” products in the highest quality and at competitive value, it's real forte is offering specialized nutritional products of international acclaim right here to our beloved little corner of the world. I do not intend to compete with other related companies but rather create my own market and loyal following!
The supplement market in Southern Africa is a vast and growing market but there is a huge disparity in price between imported products and locally manufactured products. I have researched and identified the gaps in the market and my real competitors are two local brands who lack the inventiveness and concepts that I will be offering. In a multi-million rand market I really only want to capture 1% of the total market which suits my small yet sustainable business model.
As previously stated, I have three different brands aimed at capturing the:
Female gym and sports supplement market
Male gym and sports supplement market
Health, wellness and general vitamin market
The following aspects sets The Nutrition Lab apart from the rest of the market:
Transparency in our formulations
Excellent value for money
The Nutrition Lab makes no compromises when it comes to quality and safety regulations. You can rest assured that our offerings meet current standards with our good manufacturing practices. When you purchase from us you will be receiving the highest in quality and purity for your supplement products or your money back! Where possible, our supplements are of pharmaceutical grade and not of food grade, ensuring you the best grades possible. You have access to our certificates of analysis from our manufacturers and importers at any time you wish to inspect them, this is just another element to ensure peace of mind for you.
The Nutrition Lab doesn't use proprietary blends. Take a look at the supplement facts pane and you'll see the actual doses of all ingredients. We have nothing to hide. We are proud of the amount of each and every ingredient we have included. Together, those ingredients in those exact doses are the closest thing to a magical formula that you are going to find. The bottom line is that we want to give our friends, colleagues, all of you, the ability to access, in one serving, the best ingredients in the exact doses suggested to help build lean muscle, assist in weight management, improve strength, and support speed. We are passionate about our products and we want that passion to manifest in your results.
Neuro-Femme - Advanced nutrition for the next-generation woman!
My main focus and real strength will be Neuro-Femme
The 80s Supermodels were total badass Amazons – they were muscular, intimidating, ambitious and exuded an aura of power, with giant coats and shoulder pads to super-size the Xena Warrior Princess intimidation factor. Today we have a brand new mould of perfection emerging from the ashes: The perfect woman as capital “P” Perfect Woman. You know the one, she drinks potent pre-workouts, has a million followers on Instagram and contours like a rock star. She has absolutely mastered that messy wavy look, in fact, she probably even posted a tutorial about it, and it probably went viral. Her Instagram account is so curated and so aspirational, it looks like something torn from a magazine. She’s super successful (or working on it), and has the kind of self-confidence that only comes with knowing you’re really really good at what you do. And she does it all, perfectly balancing her career with an exciting social life, all while staying fit and re-engineering what the modern woman should look like! Neuro-Femme performance nutrition appeals to this genre of woman who demands an equally hard-working performance supplement range.
We have never understood the concept that supplements need to be made to look like an after-thought” or made to look pretty to appeal to the next-generation woman. Women work hard to achieve the body of their dreams on the same platform as men and require a brand of supplementation designed to meet their standards! Our philosophy is to respect the hard earned muscle, calories expended and work ethic that goes into attaining the look of the next-generation woman.
We believe that Neuro-Femme will not only take the market by storm, but will be revolutionary as there isn’t a single brand out there that caters exclusively to the female gym enthusiast.
DNA- Men's - Performance nutrition for men
Our men’s gym and sports brand-DNA is a unique offering that will appeal to the male market
Our distinctive matt black packaging complimented by our yellow jagged branding not only offers shelf appeal, our products are a contemporary fusion of bold modern-day fonts and design. It’s what also differentiates us from the rest of the supplement brands on the market.
Vital life - Health, wellness and essentials
Vital life offers one of the largest ranges of vitamin and essential supplements available, reflecting our commitment to providing customers with both the formulas and potencies most suited to their needs. We have a large range of single vitamins but you’ll also find that our multi vitamins’ contain relevant levels of the most important vitamins
We believe that the key to feeling good and living an authentic, happy life starts at home with good health, which is why we’re so committed to providing healthy supplements and foods that are easily accessible and convenient for busy families. At Vital life we are constantly on the lookout for the latest in terms of health trends, research and information.
I have established and outlined my needs and business requirements, what I need now is financing to bring it all together. These requirements are:
- Infrastructure and office set-up costs
- Product packaging and labeling
- Product inventory
- Marketing and communications
- Distribution and logistics
I am in dire need of funding to launch my company and products, and I need it to happen as soon as possible.
I have seven retail outlets all based in the Western Cape region who are committed to launching and carrying Neuro-Femme in their stores. My products will be launched into a further three outlets in the Eastern Cape at the end of July, bringing the total retailers to ten in just the Cape region.
During the month of June, I will have the three brands online sales websites developed and ready for launch at the end of June.
My online sales platforms will offer loyalty programs and incentives to not only entice new consumers, but also ensure that I keep them.
Organization & Operations Management
Start up and initial logistics will take about four – five weeks, this process entails the entire set up and production process.
My manufacturer is GMP and ISO2000 approved and can provide a 24 hour turnaround production service. All products are made to specification and are backed up with a sound quality control process.
My supplier is a massive importer of all required nutraceutical products which are available in reasonable and sustainable quantities. All purchased supplies are delivered directly to my manufacturer who guarantees safe stock control and housing.
My packaging and label requirements are to be done by a small yet reliable business, who can guarantee a 48 hour turnaround process on smaller print quantities and a 72 hour turnaround on larger print quantities.
I have found a 100m2 office and warehouse facility at a very reasonable rate and works on a month to month rental system eliminating lengthy and costly leases. The facility will be utilized for my storage and basic administration needs.
My logistics company offers a total solution to my delivery and dispatch needs with pre- printed stationery and packaging. They also operate on a “pay as you go” system with a very reasonable upfront capital investment and thereafter operating on a top-up system as needed.
My website and social media marketing company will design and maintain the three online websites as well as all of my online marketing and social media needs on a monthly basis at a very reasonable cost.
All accounting and payroll services will be outsourced to a company that specializes in this field.
At the end of August, I will need to employ a receptionist who will handle communications and basic administration and a dispatch clerk who will handle all orders and dispatching functions. This will free me up to concentrate on further expanding our retail base in the Gauteng, Kwazulu Natal, Mpumalanga and Free State regions.
Marketing & Sales
As previously pointed out, I have already established retailers who have shown interest in stocking product. These retailers will serve as the nucleus to kick start our brands. To further fortify our presence and brands in those and all further retailers, all purchased “non-capsulated products will be accompanied with promotional samples to be handed out to consumers serving the purpose of enticing and convincing them to purchase our products. Expansion into independent retailers throughout the rest of the country will occur in September and October.
Retail and online sales
During the month of June and once the three online websites have been launched, we will launch the respective brands pages on Facebook and Instagram to introduce our products. Special launch discounts, giveaways and a loyalty program will be aimed at increasing brand awareness, a following and to drive online sales. This will be an ongoing strategy and each month will see a different strategy to keep consumers interested. Initial projected online sales are expected to be small, but should grow by at least ten percent on a monthly basis culminating in a very lucrative return in as little as six months.
Gyms and personal training facilities
During the month of November and January, I want to launch a unique concept into gyms where in-house advertising posters as well as DNA and Neuro-femme point of sale stands will showcase sample products and promote each brand. Initial promotions will see samples being handed out to each gyms members through means of promotional teams who will be knowledgeable on each brands products, A distribution and delivery system will be set up on a weekly basis which can be utilized by gym members who can place orders and have their products delivered directly to the gym once a week. This concept will also see gym owners earn 20% from all sales thereby increasing their revenue without any added overhead costs.
If you would like any financial or other general information as well as full product catalogues, please contact me and I will be happy to respond to any queries you may have.
I appreciate your time and thank you for looking at my project.