What if your biggest blessing became your greatest curse? That is exactly what 20,000 coffee farmers are facing in Embu. Coffee is one of the most consumed products across the globe and demand continues to increase. What has traditionally been a continuous gold mine that provides a sustainable income providing for basic needs has eroded. Since the mid 1980s, the gold mine has turned into curse to farmers. More farmers around the world producing coffee drove down prices which lowered revenues for farmers which caused them to accumulate debt. The effects of climate change have affected yields and, in some cases, a lower quality of product.
In a continent where poverty is rampant this would seem like more bad news and even more people sliding back from prosperity to poverty. But this doesn’t have to be the case!
This is why we’re looking for support from people like yourself because we have a solution that will help the coffee farmers of Embu reverse the curse and re-establish their coffee gold mine. Our efforts – with your help – will improve coffee production in Embu and help 20,000 farmers – and their families – to be self-reliant.
Our mission is simple and powerful. We want to improve coffee production in Embu by partnering with coffee societies to supply Embu’s coffee farmers with new high yield coffee varieties that will give them a competitive advantage in the market place by offering more than one type of coffee at prices that will withstand market fluctuations. These varieties will also be heartier, being able to withstand the changing climate conditions.
Moreover, we want to partner with the coffee farmers to train them on using organic growing methods for coffee production. Organic coffees are sought after and in training the coffee farmers to use organic methods for growing, fertilizing, pest control, and temperature control, they will not only offer something the global marketplace wants – another competitive advantage – it will also be environmentally-friendly method for sustainable farming.Beside increasing production, farmers will support the newly constructed coffee mill in Embu to produce quality coffee which will be able to fetch high prices in the international markets. The Specialty Coffee Association of America has already agreed to buy coffee from Embu County.
An estimated 151.3 million 60 kg bags of coffee consumed per year across the world. That number is not expected to decrease anytime soon as the average annual growth rate in global coffee consumption per year is 1.3%. There is a tremendous opportunity to make a significant impact on the lives of the 20,000 coffee farmers of Embu, their families, the community, the region. The positive economic impact is staggering.But for us to be able to partner with these coffee farmers, we need to raise $30,000 which will go to all our training and partnering efforts.Imagine that with every sip of coffee you take you are empowering and equipping coffee farmers to provide not only for themselves but their families, their communities, their country.Can we count on you to assist us in reversing the curse for the Embu coffee farmers and re-establish their coffee gold mine?