Staiy is the first sustainable fashion marketplace merging aesthetics, sustainability and AI-technology in one place. Currently, the sustainable fashion market is not ready to welcome demanding, frequent online shoppers with an immersive experience. Style selection, objective standards, personalization and seamless user experience are fundamental dimensions presenting a large industry gap. The world is increasingly turning attention to the use of our resources, and with fashion being the second most polluting industry in the world, it's just a matter of time. With more than 75% of consumers finding sustainable alternatives very important, there is a huge opportunity to fill this gap and become the reference point for sustainable fashion online (Forbes, 2018). Staiy is here to lead the new generation of conscious consumers.