#showsolidarityOTAs is a not-for-profit movement started by a group of hardworking business owners and employees from the accommodation sector struggling during the current economic crisis.
As the travel industry screeched to a halt, so did hotel and holiday home bookings across the globe with mid and small-sized independent hotels among the hardest hit. To date, hotels and holiday homeowners are barely surviving, facing the tragic prospect of closing their doors permanently.
In 2019, the top OTAs made more than US$50 billion in revenue from these same businesses who are now fighting through this crisis alone. Those hotels/holiday homeowners engaged with OTAs have been directed to accept free cancellations, however, no financial support has been offered from these powerful conglomerates. A reduction of OTAs booking commissions is the first step to on long, hard road ahead to recovery
#showsolidarityOTAs proposes these global corporations to grant a 50% discount on booking commissions for a one year period to help these struggling accommodation businesses.
Show your support and join this global movement. #showsolidarityOTAs is asking hoteliers, holiday homeowners, employees, and people who believe in independent businesses to download the #showsolidarityOTAs app and persuade OTAs to reduce their commissions.
#showsolidarityOTAs is a non-profit initiative and gives a voice to accommodation businesses in need. Our plan is to orchestrate a full-blown media campaign using print, TV, and online mediums to achieve our goal.
Your generous contributions will be used to pressure Online Travel Agency, to reduce commission fees by 50% for a one-year period during and after this the current economic crisis.
When we have reached our goal, remaining funds will be funneled directly to seriously struggling hotel and holiday homeowners in the form of #showsolidarityOTAs survival grants