The business being presented is called Studio Red. It will be a recording studio mainly for artists/musicians but we welcome anyone with audio engineering needs. The business will provide: audio mixing & mastering, audio recording sessions, production, and studio time if anyone just needs a studio to use. Studio Red will also specialize in videography, which will include shoot and editing of videos. Graphic design will also be available. The competitive edge this studio will present is the fact that the prices will be very affordable compared to the competitions expensive rates. The quality of this recording studio will be very high with top of the line equipment available. Both the competition provides low prices with lower quality or High Prices with high quality and at Studio Red it is believed that if you provide the people with high quality and very affordable prices, business is sure to roll in FAST! This business will start off its promotion with a half off sale on studio time. All the major social media sites such as Facebook and Twitter will be utilized. Physical Posters, Flyers, and business cards will also be distributed at all local/surrounding businesses/events that have a music related market such as clothing stores, clubs, showcases, concerts etc. Along with the already established clients, these promotion tactics are sure to work. If all promo/marketing goes as planned this business is expected to make about $30,000-$45,000 within the first/second year. With the monthly expenses under $200 most of the income of the business will be profit (not considering possible loan costs). There will be mainly one worker (the owner) in the start of the business. More employers will be necessary if there is a work overload. The business will need a loan for Start-up costs totaling from $10,000 - $18,000 to cover equipment costs.