1.0 Executive Summary

Rainman Marketing will be an online marketing consulting company specializing in web design, search engine optimisation and pay per click compaigns in various market sectors. The company offers SME's in South Africa a reliable online marketing service that they can afford.

Rainman Marketing will be created as a partnership between husband and wife Bronwyn and Erwee Coetzee, but the business will then be registered as a Private Company as soon as enough growth has occured.

Industry competition comes in several forms, the most significant being companies that choose to do online marketing in-house. There are also large, well known online marketing consulting firms such as Digital Marketing Agency, Caroozo,VJG Interactive,Peronii Solutions, ROI Media, etc. These companies are generalist in nature and do not focus on a niche market. Furthermore, they are often hampered by a flawed organizational structure that does not provide the most experienced people for the client's projects. Another competitor is the various market research companies, such as Dataquest and Stanford Research Institute. Rainman Marketing's advantage over such companies is that Rainman Marketing provides high level online marketing consulting to help integrate online marketing sales potential with the companies goals.

Rainman Marketing will be priced at the lower edge of what the market will bear, competing with the name-brand consultants. The pricing fits with the general positioning of Rainman Marketing as providing high-level expertise at highly affordable monthly contracts. Sales estimates project revenues of approximately R1,067,508 in the first year, and R42,544,875 by year 3.

The company's founders are former online marketers with over 10 years of combined experience in the online marketing industry, mostly in South African markets, but we have experience with the European, American and African markets. They are founding Rainman Marketing to formalize the consulting services they offer.

The firm estimates profits of approximately R42,544,875 by year 3 with a net profit margin of 66.99%. . The company does not anticipate any cash flow problems arising.

1.1 Objectives

• Grow with 10 R3K SEO Contracts per Month
• Grow with 5 R5K Online Marketing Contracs per Month
• Attain Atleast 4 Webdesign Contracts per Month
• Hire and Retain The Right People
• Acquire Profitable Business Relationships

1.2 Mission

To make it rain leads on our client's businesses

1.3 Keys to Success

• Availability of the right quality staff
• Acuiring the right clients at the right time

2.0 Company Summary

Rainman Marketing is an owner managed online marketing company that operates mainly in the SME market of South Africa, with previous and existing customers in Johannesburg, Pretoria, Durban and Cape Town, our business focusses mainly on providing the following services to our clients:

• Search Engine Optimization
• Website Design
• Website Hosting
• Google Adwords Management
• Social Media Advertising
• Growthhacking

2.1 Company Ownership

Sole Proprietorship with the aim of registering a private company before December 2018.

2.2 Start-up Summary

Rainman Marketing is a start-up businesses that is founded by Erwee Coetzee & Bronwyn Coetzee after they saw a specific market opportunity from learnings taken from their previous business, EC Business Solutions, that was founded in 2011 and had the following businesses as clients over the years:

• Pace Car Rental
• Netsurit
• iWarehouse
• C4 Display
• Secure a Tag
• Comet Car Rental
• Kids Emporium Midrand
• African Leadership Academy
• Flickswitch
• Topnoth Car Rental
• RC Canopies
• Douw Kruger
• Premier Drilling Equipment
• SA Pallet Trucks
• Manhand

Armed with 7 years of experience we aim to provide Online Marketing Services (Search Engine Optimization, PPC Management, Search Engine Marketing, Web Design, Website Hosting as well as Growth Hacking) to similar businesses in South Africa and reach new hights with a more professional brand as well as approach to online marketing.

Table: Start-up