Help us throw the Horse Racing industry in South Africa another lifeline...
The lifeline of any sport is its fans and finding new ways to keep them is an ongoing effort. The fan base for horse racing in South Africa is shrinking fast and finding new ways to keep existing fans, get casual fans to pay more attention and to attract new fans is crucial to its existence.
Due to COVID-19 and the South African economy at the moment, the industry has taken a huge knock. The future for the horses and its support systems, both big organisations and small, are in big trouble.
The project goal is to create a strongly branded, future-proof, social media platform that is geared towards strategically marketing the horse racing industry, as well as creating a single popular gathering platform for enthusiasts and casuals and to build new and retain an existing fan base.
A social network where people can gather around a shared experience or something they all really care about and create a space for learning and growth...
Big shout out to all sport and horse lovers around the world. It's estimated that close to one million lives are reliant in someway or another on the horse racing industry in South Africa alone. From totes, punters, jockeys, trainers, owners, grooms, farms, vets, transport, farriers, training centres and many many others, including their families rely on the support the industry brings.
We aim to build the fan base by creating a niche social platform around horse racing, that will bring the whole horse industry plus enthusiasts, casuals and potentials together, under a single umbrella. Through this social platform, we will bring back the fun and showcase the entertainment value in the game through involvement, education and handicap skills development, as well as support and guidance through workshops, videos, blogs and tips on all the aspects of racing from contributors already in the industry, through to the formation of groups to play with friends and members, all in one single go-to-platform.
Republik24 will be similar to Facebook in that it enables people to connect, share, discover and communicate with each other on mobile devices and personal computers. Its design and purpose is to bring like minded people and industry related people together to share their love for the sport with others, while at the same time building a new fan base through highlighting the thrill, excitement and entertainment value one gets from being involved in the industry and learning the art of handicapping. Our focus will be on bringing the entire horse related industry together as a community on one single platform. One with a clear purpose and the development of the right tools to push the community forward, and keep it growing simply because it focuses on the equine community, building equine culture, the love of the game and the thrill of the sport - horse racing!
Just like Facebook connects friends, businesses, services and like mind people together, so will Republik24 pretty much do the same. Republik24 will be the Facebook of the horse racing industry. Republik24 will connect racing enthusiasts, casuals and potentials together through skills, educational guidance and continual support through news feeds, groups, workshops, videos, blogs and podcasts.
Developing equine culture to foster understanding of horse racing and horses among the general public is a crucial element in the development of the fan base. The saying no fans, no business could never ring more true at this moment and exploring all avenues for an improved funding model that will improve prize money and promote new interest is paramount.
Republik24 will establish a dedicated space where horse racing enrichment can take place through a private social network. Republik24 will offer patrons the opportunity to receive personal, hands-on tutorials on the fundamentals and intricacies of horse racing.
This first round will help us develop a minimal viable product which will get the platform going.
The proceeds/donations will go towards:
- Project Management
- Developing the Republik24 Site
- UX Design & Site Testing
- Domain and Security
- Hosting Partner - big enough to maintain traffic
- Social Media Marketing Guru's
- Marketing Ad Spend
- Content Development
- Additional Marketing Software
- Website Maintenance & Upgrades
- Content Management System
- Vlogging, Blogging & Youtube channels
Besides helping to development of the worlds first equine and horse racing social site, you will be able to watch us grow as we spread all the stories of success along our way through the platform you will ultimately be a huge part of.
Many expenditures and initiatives cannot be afforded at this time. By developing this platform, we can all throw in another lifeline and support the comeback of racing by helping in building the fan base.
Building the fan base will increase the overall betting pools at each meeting, which in turn builds the funds that go all the way down the line that help feed and maintain the horses and support key industry players and their families...
+27 (0)60 698 4546 / [email protected]
If you love horses and know of anyone else who does, hit that share button and be a part of the solution to keep an industry going...
“Outstanding people have one thing in common: an absolute sense of mission”― Zig Ziglar