Professional Branding for Unemployed Graduates in South Africa: Enhancing Employability

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Career Point Solutions SA is a women-led start-up company, founded in February 2020. We provide a wide range of services that support and enhance the employability of graduates and in South Africa. Our primary goal is to ensure that graduates actively seeking employment are visible to the working world, by influencing their career brand upfront to enable them to approach the job search with confidence, consistency, and diligence.

We build a sustainable professional brand that guarantees employability through:

1. Professional CV and cover letter writing

2. Building online visibility and presence

3. Conducting one-on-one coaching sessions

4. Providing data vouchers for job search and submission of online job applications

5. Providing vouchers to purchase professional interview outfits

6. Providing transport vouchers to cover travel to and from the interview meeting

Our team is made up of professionals with expertise in Human Resources, Recruiting, Career Coaching, and Job Search Strategy.

Unemployment is a stark reality in South Africa. Various socio-economic factors contribute to the high rates of unemployment. The prospect of graduate unemployment is daunting for every student once they graduate and attempt to enter the job market. According to Statistics South Africa, the official unemployment rate increased by 1,0 percentage points to 30,1% in Q1: 2020 compared to Q4: 2019. The rate has been persistently high over time with the youth (aged 15–34 years) being the most affected by joblessness

Since inception, we have been regularly receiving CVs from unemployed graduates actively seeking employment. We conducted reviews on all CVs submitted to Career Point Solutions and discovered that at least 94% of the CVs do not make a strong visual impression. Keywords and skills are not sufficiently optimized to communicate career goals, accomplishments, interests, and the unique experience; and are not compatible with the Applicant Tracking System (ATS), which is software that hiring managers use to filter candidates from the application pool.

It is evident that a large portion of unemployed graduates do not take into account that a CV is a basic marketing tool and a brand for employability. Apart from obtaining formal higher educational training, unemployed graduates seem to have a gap in knowledge, resources, capacities, and strategies to build and hone their professional or personal brands for employability

Following a comprehensive evaluation of each graduate’s CV, we recently administered an online survey aimed at examining strategies that can curb graduate unemployment and improve employability. The survey participants were predominantly black graduates between 22 – 34 years of age. This demographic is the most affected by unemployment in South Africa, and cannot personally afford expenses associated with job-seeking including augmenting their professional brand as the gateway to improve their employability. The results depict a tremendous need for support for graduates.

Your donation will help us brand 50 graduates seeking to enter the job market in South Africa or anywhere in the world.

THANK YOU FOR YOUR SUPPORT!

Career Point Solutions (SA)

Reg. No. 2020/596798/07 | Level 1 B-BBEE Contributor (Exempted Micro Enterprise)

Directors: Nthabiseng Molefe and Lillian Ngwenya

Sandton, Johannesburg

+27 71 366 0339 / +27 81 501 9710

[email protected]

careerpointsolutions.co.za

Fundraising Team

Founder and Managing Director at Career Point Solutions SA

Founder and Managing Director at Career Point Solutions SA

  • Lillian Ngwenya
  •  
  • Director

Donors

  • Neo Molefe
  • Donated on Sep 02, 2020
R300.00
  • Anonymous
  • Donated on Aug 22, 2020
R300.00
  • Anonymous
  • Donated on Aug 17, 2020
Amount Hidden
Aug 24

Meet Bongekile Kuhlase, a Postgraduate in Biological Science (Aquaculture and Animal Physiology)

Update posted by Nthabiseng Molefe at 10:51 am

Motto: "It always seems impossible until it's done".Final year MSc. Plant Science Student, majoring in Plant Ecology (University of Pretoria)Holds BSc. (Hons) Biological Science (2016, University of Kwa-Zulu Natal) - Honours project title: Gill structure, condition and muscle metal levels in dusky kob (Argyrosomus japonicus) sampled from land based pond. . . . .

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Aug 24

Meet Noluthando Ngema, a recent Graduate in Bachelor of Science (Chemistry)

Update posted by Nthabiseng Molefe at 09:06 am

Meet Noluthando Ngema, a recent Graduate in Bachelor of Science (Chemistry) | Keen to apply the skills acquired at university in a working laboratory | Lives in Nkandla, KZNHolds a Bachelor of Science in Chemistry (2020, Savitribai Phule Pune University)Volunteered as the Educator at Bukelakithi Primary School during summer holidays"Being. . . . .

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Aug 21

Meet Shekinah Maphosa, a Postgraduate in International Relations

Update posted by Nthabiseng Molefe at 02:33 pm

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Aug 20

Meet Tumelo Moeketse, holds a Bachelor of Business Administration

Update posted by Nthabiseng Molefe at 04:50 pm

Motto: "I didn't come this far only to come this far. Once I reach my goal, I set a bigger goal no matter how long it takes me, there is no end"Holds a Bachelor of Business Administration (2020, Pearson Institute of Higher Education)Completed B.Tech in Marketing (2015, Central University of. . . . .

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Aug 20

Meet Gladness Molefe, completed a certificate in Digital Technologies for Civic Engagement & Digital Citizenship

Update posted by Nthabiseng Molefe at 04:08 pm

Motto: "I don't give up, I keep on trying until something happens".Holds a certificate of competence in Digital Technologies for Civic Engagement & Digital Citizenship (2020, University of Witwatersrand)Completed New Leaders Development Course (2019, Wits Commercial Enterprise)Completed a Work Readiness Program (2018, Vision in Action)Completed Future Leaders Development Course (2017,. . . . .

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Aug 19

Meet Melusi Maphumulo, a Graduate in Geography and Environmental Management

Update posted by Nthabiseng Molefe at 01:31 pm

Melusi Maphumulo | Bachelor of Social Sciences in Geography and Environmental Management | Adept at Geographic Information Systems (GIS) | Excellent knowledge in Environmental Management Plans | Seeking a a junior position as the Environmental Scientist | Lives in Pietermaritzburg, Kwa-Zulu NatalMotto: "Whatever you do and wherever you do it,. . . . .

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Aug 19

Meet Maureen Motlatsi Mamphaga, a Graduate in Financial Information and Systems

Update posted by Nthabiseng Molefe at 12:28 pm

Motto: "LEARN, stretch and improve through any and every opportunity that comes".Holds a National Diploma in Financial Information Systems (2018, Tshwane University of Technology)Completed a Higher Certificate in Financial Information Systems (2016)Dedicated, passionate, hardworking and self-driven"The first challenge is finding money for data. The second challenge is that some companies. . . . .

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Aug 19

Meet Tshepo Simelane, a Public Relations Practitioner

Update posted by Nthabiseng Molefe at 10:49 am

Motto: "Tables turn, Bridges burn, You Live and Learn".Holds a Diploma in Public Relations (2017, Rosebank College)Completed a Higher Certificate in Events Management (2014, Rosebank College)Participated in Job Shadowing as the Public Relations Intern at GREY ADVERTISING SA (August - October 2017)Held positions as the Communications Intern at THE NATIONAL. . . . .

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Aug 18

Meet Prince Ramasala, a Graduate in Information and Communications Technology

Update posted by Nthabiseng Molefe at 09:41 am

Motto: "Everyday is a second chance, whether you face defeat, don't get opportunities but must remain faithful and hope tomorrow will be a better day with better opportunities".Completed an ICT Office Plus Certificate (2019, Avuxeni Computer Academy)Held a position as the Assistant Lecturer at Avuxeni Computer Academy (September 2019 -

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Aug 18

Meet Sisanda Kasa, a Graduate in Social Work

Update posted by Nthabiseng Molefe at 08:47 am

Motto: "Everyday is a second chance"Holds a Degree in Social Work (2019, Nelson Mandela University)Student Social Worker at St. Augustine's Primary School (June - November 2018)"The challenges I face in looking for a job is that I need to have data all the time to be able to apply for. . . . .

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Donors & Comments

10 donors
  • Neo Molefe
  • Donated on Sep 02, 2020
R300.00
  • Anonymous
  • Donated on Aug 22, 2020
R300.00
  • Anonymous
  • Donated on Aug 17, 2020
Amount Hidden
  • Anonymous
  • Donated on Aug 14, 2020
R200.00
  • Bradley Arthur
  • Donated on Aug 09, 2020
R150.00
  • Mvuleni Mnisi
  • Donated on Aug 07, 2020
R100.00
  • DeAndre Harris
  • Donated on Aug 07, 2020
R100.00
  • Mohale Rasehala
  • Donated on Aug 06, 2020
Amount Hidden
  • Neo Molefe
  • Donated on Aug 05, 2020
R100.00
  • Anonymous
  • Donated on Aug 05, 2020
R200.00
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Followers

4 followers
Goodson Murinye
Lillian Ngwenya
Posselt Kekana
Nthabiseng Molefe
ZAR1,900.00
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