CAMPANY CAMPANY PROFILE
RELIANT JUICES & DRINKS A PRODUCT OF NKOAB PTY LTD
459 Veldkornet Ross Street
Woolmer, Pretoria North
INTRODUCTION AND BACKGROUND
NKOAB PVT LTD (NKOAB) The producers of reliant juices are a family business. The founder is Qinisela Tshuma Who has great interest in entrepreneurship and with an educational background as a Laboratory Technology the in the manufacturing industry She decided to embark on her entrepreneurial journey. Qinisela Tshuma, Nkosilathi Tshuma and Andrew Tshuma. They all share same views which is to a successful entrepreneurialand to prosper in family owned business. Reliant Juices produces cool, refreshing Juices that not only feels the body but also the soul. NKOAB the manufacture of Reliant juice, have all the experience to start operating. At present we have three types of concentrated juices which are Raspberry, Lemon and lime and Cream Soda. However, like any other small business it faces capital problems to start operating as well as an operating license.
Reliant Juice is a cool, refreshing juice that not only fuels the body but feeds the soul and the concentrate drink does not have an after taste feel. The business philosophy of NKOAB Pty Ltd is to offer customers beverages that are tasty and hydrate them.
IMPLEMENTATION AND STRATEGY
NKOAB Pty Ltd, the producers of Reliant Juice’s strategy are to provide customers with excellent products, convenient and accessible within South Africa. To execute on this strategy, NKOAB Pty Ltd is positioning itself in Pretoria, a centrally located easily accessible location with high daily consumer traffic draws. NKOAB Pty Ltd will price its products competitively and focus on a customer service attitude second to none.
Reliant juices company will provide customers with quality product at a competitive price. Customers will be also provided with a friendly, quick and easy method for obtaining their desired product.
Is to provide high quality juice, that has no after taste in South Africa. It is also our desire to build a strong market position with our future competitors.