Paws We Care

Objective

We have seen everyday a lot of abandoned dogs and cats in the street and volunteers calling for help. We have seen stray animals surviving in this world and many of them are abused. We appreciate people with kind hearts to help them out but, education is no doubt the only way to prevent it from happening.

Paws We Care is a Facebook page to provide free content to the public what animal really means to human being. Content includes articles, video content (upcoming) and useful resources from others, to explain the myths, how to train our lovely furry kids to be part of the family. Our goal is to make this city a better place with more humanity.

How we are going to do it

There is no free content based social media in this industry by far. We are heading to an whole new area because no one is willing to provide free content. Our objective is to be the number 1 visit page in the industry, gaining 100k followers in the first year and 500k in 3 years.

In order to make it happen, we will need to hire a production team to manage the page, initially 1-2 people for video shooting, editing and as page admins in the first stage. 3-5 experienced people in pet industry in 3 years.

The Team

Our small team should be responsible for providing idea on what is the good text content to be published per 1-2 day, sharing useful resources to be translated in Chinese 2-3 times a day and shooting video once a week.

Team leader - to approve content up to uploaded, providing directions on video shooting, training methods to solve problems, and to answer questions to the public

Production team - video shooting and editing

Editor and admin - writing articles and as page admin