Ndoleta
Fundraising campaign by
ALEX KIBET
-
US$0.00raised of $500,000.00 goal goal
Campaign Story
Ndoleta
The Idea
Introduction
Ndoleta is an online marketplace for car sales and car rental.We are serving the Kenyan market at the moment.
We are transforming a traditional car dealership into an online marketplace.We engage car sellers and car renters to post their cars, then we do the marketing ourselves and sell on their behalf.
The platform disrupts traditional car dealership style of being a shopkeeper of a fleet of cars waiting for a buyer.It is the effective and economical model of business.
Intended impact
Ndoleta.com is a car website. It combines car sales, car rental, auto parts, and services. The online platform revolutionizes the experience, better pricing, and easier booking. It lets you have all the information at your finger tips. This gives the easier way to plan a car buying or renting experience. We make it so simple and you do not need to visit multiple websites to plan. Welcome to the home of cars where travel and car purchase planning is simple, flexible and personal.Ndoleta.com helps you Buy, Rent & Sell cars online in Kenya. Why ndoleta.com is the number one Kenyan car site.We intend to offer alternative ways of car purchase in Kenya.We also intend to create a car sharing platform for car owners to earn extra income.All the above is intended to offer a solution to the Kenyan market for now.In future, we will expand to the East African countries as well.
Substantial accomplishments to date
We
have developed a wonderful website that is the marketplace.
All our major social media platforms are now working.
We have connected a number car rental clients to car owners
on a trial basis.
We have sold 3 units of cars since July.
Over 30 cars listed on our site.
Insurance negotiation is underway.
Monetisation strategy
Ndoleta
is a platform that monetizes both sides - the car owners and the hirers&car
buyers.
Registration Charge on posting car i.e Car sales and Car
rental-Registration of Kshs.2500
Charge on car rental booked.Car buyer is charged 15% and the
Car hirer 10%
The charge on car sales Kshs.35000.Cost passed to the buyer.
Use of proceeds
Having launched in Nairobi with
growth that surpassed expectations we are raising capital to increase our car
rental business and boost our car sales. We need some cash injection to help us
in:
· c-
· Continued platform development
· Hiring of more staff
· To open three offices in Eldoret, Mombasa & Nakuru
A further capital of approximately 500000 USD will be required next year to drive national and international expansion using the blueprint we are able to develop this year in Nairobi.
The market
Target market
The
Ndoleta Target market is Kenya at the moment.
Car dealers car rental firms: Those who want to post ad
Car buyers and car renters: People who want buy or rent cars
Advertisers: We have a potential of reaching 5million traffic
every month.We can generate revenues through ads.
Characteristics of target market
Kenya
has a population over 40M.The key clientele is the growing middle class that is
growing at a steady rate.The Kenyan GDP is growing at a rate of 6%.24000 car
units are sold in Kenya Every month,80% is imported from Japan alone.Over 1m
cars are parked daily lying idle.At this rate, there will be over 2.5 used cars
in 5 years that need to be refurbished or resold.
This a market yet to be exploited.
Marketing strategy
Here
is our marketing strategy
Growth hacking and maintenance
Conversion rate optimisation.
Using Facebook, google, and yahoo ads
Print media marketing to create a good name or brand
Door to door campaigns to get car renters and to boost car sells
SEO and link-building
Engage Strategic PR company to boost our brands
Competition strategy
At Ndoleta we understand that there is intense competition.This our strategy:
We only charge when there is a sale or a booking.This will help us stock cars and encourage sign-ups
Invest
more in a door to door campaigns to ensure personal touch with our clients.
Offer competitive pricing for our clients that is 15% off the
market.
Our team
ALEX KIBET MUHINDI
CEO
COMMITMENT
(POST-INVESTMENT):Full Time
CURRENT OWNERSHIP
(PRE-INVESTMENT): 100.00%
The Idea
Introduction
Ndoleta is an online marketplace for car sales and car rental.We are serving the Kenyan market at the moment.
We are transforming a traditional car dealership into an online marketplace.We engage car sellers and car renters to post their cars, then we do the marketing ourselves and sell on their behalf.
The platform disrupts traditional car dealership style of being a shopkeeper of a fleet of cars waiting for a buyer.It is the effective and economical model of business.
Intended impact
Ndoleta.com is a car website. It combines car sales, car rental, auto parts, and services. The online platform revolutionizes the experience, better pricing, and easier booking. It lets you have all the information at your finger tips. This gives the easier way to plan a car buying or renting experience. We make it so simple and you do not need to visit multiple websites to plan. Welcome to the home of cars where travel and car purchase planning is simple, flexible and personal.Ndoleta.com helps you Buy, Rent & Sell cars online in Kenya. Why ndoleta.com is the number one Kenyan car site.We intend to offer alternative ways of car purchase in Kenya.We also intend to create a car sharing platform for car owners to earn extra income.All the above is intended to offer a solution to the Kenyan market for now.In future, we will expand to the East African countries as well.
Substantial accomplishments to date
We have developed a wonderful website that is the marketplace.
All our major social media platforms are now working.
We have connected a number car rental clients to car owners on a trial basis.
We have sold 3 units of cars since July.
Over 30 cars listed on our site.
Insurance negotiation is underway.
Monetisation strategy
Ndoleta is a platform that monetizes both sides - the car owners and the hirers&car buyers.
Registration Charge on posting car i.e Car sales and Car rental-Registration of Kshs.2500
Charge on car rental booked.Car buyer is charged 15% and the Car hirer 10%
The charge on car sales Kshs.35000.Cost passed to the buyer.
Use of proceeds
Having launched in Nairobi with growth that surpassed expectations we are raising capital to increase our car rental business and boost our car sales. We need some cash injection to help us in:
c-
Continued platform development
Hiring of more staff
To open three offices in Eldoret, Mombasa & Nakuru
A further capital of approximately £400000 will be required next year to drive national and international expansion using the blueprint we are able to develop this year in Nairobi.
The market
Target market
The Ndoleta Target market is Kenya at the moment.
Car dealers car rental firms: Those who want to post ad
Car buyers and car renters: People who want buy or rent cars
Advertisers: We have a potential of reaching 5million traffic every month.We can generate revenues through ads.
Characteristics of target market
Kenya has a population over 40M.The key clientele is the growing middle class that is growing at a steady rate.The Kenyan GDP is growing at a rate of 6%.24000 car units are sold in Kenya Every month,80% is imported from Japan alone.Over 1m cars are parked daily lying idle.At this rate, there will be over 2.5 used cars in 5 years that need to be refurbished or resold.
This a market yet to be exploited.
Marketing strategy
Here is our marketing strategy
Growth hacking and maintenance
Conversion rate optimisation.
Using Facebook, google, and yahoo ads
Print media marketing to create a good name or brand
Door to door campaigns to get car renters and to boost car sells
SEO and link-building
Engage Strategic PR company to boost our brands
Competition strategy
At Ndoleta we understand that there is intense competition.This our strategy:
We only charge when there is a sale or a booking.This will help us stock cars and encourage sign-ups
Invest more in a door to door campaigns to ensure personal touch with our clients.
Offer competitive pricing for our clients that is 15% off the market.
Our team
ALEX KIBET MUHINDI
CEO
COMMITMENT
(POST-INVESTMENT):Full Time
CURRENT OWNERSHIP
(PRE-INVESTMENT): 100.00%
Organizer
- ALEX KIBET
- Campaign Owner
No updates for this campaign just yet