Navuh Eco-Regenerative Resort

RDK Guiding Principles for Project Viability
? Open and receptive population (both community and governing agencies)
? Possibility for philanthropic return to the local community and environment
? Community involvement and ownership (may not be immediate ownership)
? Project brings economic benefit to the community (project does not intend to compete with
other businesses and individuals)
? Celebration of local culture
Place
? Location that fulfills other requirements on this list
? Location is in decline, previously developed, is not critically needed by another species or
community
? Not located on prime farmland
? Possibility to achieve a minimum net zero energy and water goals
? Zero net waste
Profit
? Financially viable – reasonable and realistic return on investment
? Guaranteed multiple and diverse revenue streams
Purpose
? Consumer demand – There are attractions or potential attractions (cultural, environmental)
2
RDK ECO REGENERATIVE CONSULTING GROUP
Navuh Regenerative Resort
A healthy local economy is essential for a sustainable and livable community. It provides the resources that allow residents and community to prosper. It brings employment and leads to healthier lifestyles and greater opportunities for personal fulfillment. With a strong economy we can achieve a higher standard of development, provide more services and enjoy an overall higher quality of life.
A thriving economy does not have to be at the expense of our environment and community interests. In fact, Navuh Resort supports growth and development that is integrated with environmental and social considerations. Navuh Resort also recognizes that a strong economy can be a vehicle for change. With imposing global challenges such as climate change, sustainable economic practices can be the catalyst for a greener way of thinking and living.
At its core, economic sustainability is about satisfying the diverse needs of a community; it is about livelihood and service; it is about how Navuh Resort chooses to utilize our resources while taking into consideration how those choices will affect future generations.
The planning, design, operation and maintenance of Navuh Resort considers the diversity of issues and benefits that impact a community. These include but are not limited to: quality of life, health, equity, livability and inclusion. All of these factors are integral to the long-term sustainability and symbiotic nature of the relationship of the business and the community.
Navuh Resort is committed to supporting local and regional community initiatives that not only promote the wellbeing and capacity of its residents, but that also contribute collectively toward a sustainable future.
As Navuh Resort achieves this vision for a sustainable community, it is imperative that regular and realistic targets be established and progress is monitored. Ours is a growing relationship and as people's priorities evolve and community needs change, Navuh Resort must remain flexible to those needs but also be able to sustain its vision.
Setting targets for change allow Navuh Resort to work towards specific, achievable goals.
Project Vision
Navuh was conceived by a gathering of likeminded people wanting to change the tourism model and develop an innovative project in the Lowcountry to achieve the following:
? Use the built environment to create positive environmental impact
? Build environmental and cultural awareness and respect
3
RDK ECO REGENERATIVE CONSULTING GROUP
? Provide positive experiences for visitors and hosts
? Use profits to support environmental initiatives
? Provide financial benefits and empowerment for local people
? Integrate natural beauty and the daily life of the community
? Promote productive sustainable practices within its tourism offerings
? Embrace the dynamics of Lowcountry life and preserve its welcoming, relaxed and rustic
atmosphere
? Support local initiative and encourage participation
? Strengthen local organizations
? Utilize the local workforce and pay, at minimum, a realistic living wage
? Partner with existing businesses to enhance the resort offering and support local business
interests
? Give back to the local community
? Develop tourism as a stimulus to the economy
? Generate income through sustainable use of natural resources by organizing local people and
joint ventures
? Develop an integrated network of local cooperatives that are financially independent yet work
together to celebrate geographic and cultural character
At Navuh, we envision a community-based tourism experience that allows guests to integrate with and celebrate local culture and environment, while experiencing a full-service hotel. Cultural offerings will include:
? Experience the Gullah Geechee through all senses
? Create a deep connection with the people and Place of the Lowcountry
? See things in a new way through cultural exposure
Navuh Resort Objectives
Navuh Resort intends to create a high-class, boutique hospitality experience that will serve as a catalyst for ecotourism is the Lowcountry region. Partnering with the town of Bluffton, we envision the growth of tourism throughout the Lowcountry that celebrates the region’s environmental, cultural and historic offerings.
Overall Design Objectives
? Celebrate and protect the natural beauty of the Lowcountry
? Create a project that gives back more than it consumes
? Protect the local biodiversity and ecosystem
? Provide safe and convenient access to the resort
? Ensure that the Project design is responsive to the impact of climate change
? Respect and enhance the local character, utilizing native plants and design styles
4
RDK ECO REGENERATIVE CONSULTING GROUP
? Provide physical infrastructure commensurate with the intended scale and density of development
Regenerative Design Objectives:
? Meet facility energy needs through alternative and renewable energy sources that may include and are not limited to:
o Solar Photovoltaic
o Vertical Axis Wind Turbines o Solar Thermal Concentrator o Micro Hydroelectric
o Methane Biodigestion
o Agro-waste combustion
o Hydrogen Fuel Cell
? Minimize Environmental and Carbon Footprint through the use of integrated sustainable building elements including:
o Reclaimed Building Materials
o Modular Construction Concept
o Non-Toxic Materials, Finishes and Techniques
o High Durability and Low-Maintenance Materials o Natural Freshwater Pools
o Locally Sourced Building Materials
o Passive Heating and Cooling
o Biomimicry Inspired Structures and Systems
? Attain LEED Platinum certification, at a Minimum, and Living Building Challenge if Possible
Environmental Initiatives:
? Erosion and Flood Control
? On-site Waste Management Systems
? Partnering with Local Land Management, Improve Local Biodiversity
? Water Filtration & Purification
? Support Health of May River Riparian System
Cultural Initiatives:
? Support and Promote Local Artisans and their Craft
? Support Local Organic Agricultural Initiatives through Purchasing program (including strategic
alliance between the growers and resort)
? Preservation and Enrichment of Local Fishing and Agricultural Culture
5
RDK ECO REGENERATIVE CONSULTING GROUP
Community Partnership
At RDK we believe that the success of any project is dependent upon full community support and partnership. In our earliest planning stages, we have begun to engage the local community through the Chamber of Commerce and Bluffton town government to ensure alignment with our project and the community goals. As we move forward, the local community will be engaged further to ensure our understanding of community goals, needs and concerns. This approach creates several mutual benefits including:
? Community support
? Potential employees can engage early on, therefore feeling a sense of ownership and pride
? Both the resort and the community benefit financially from a partnership
? Early education regarding RDK principals resulting in stakeholders who are supportive of the
RDK mission
As the project moves forward, RDK will, in cooperation with local interests, create a comprehensive strategy for community engagement and feedback.
Customer Profile and Marketing Plan
Navuh Resort will actively market to guests who are aligned with the concept of environmental and social awareness through guest recommendations and direct marketing strategies. It is easier to sell a concept, particularly at a premium price point, to guests who already believe in the underlying values rather than spend advertising dollars on the difficult task to “convert non-believers”. Navuh Resort will be small and exclusive enough so that cultivating existing “believers” should generate sufficient demand.
Our target guests share the following characteristics:
? Willingness to pay a premium for products/experiences where environmental and social
sustainability issues are involved
? Accepting of non-traditional concept of “luxury”
? Interest in nature-based tourism, eco-tourism or cultural tourism
There are two approaches Navuh Resort can take to acquire guests with the above characteristics:
? Word of mouth, utilizing web-based social networking and industry tools
? Direct marketing including purchase of customer lists, education travel programs
6RDK Guiding Principles for Project Viability
? Open and receptive population (both community and governing agencies)
? Possibility for philanthropic return to the local community and environment
? Community involvement and ownership (may not be immediate ownership)
? Project brings economic benefit to the community (project does not intend to compete with
other businesses and individuals)
? Celebration of local culture
Place
? Location that fulfills other requirements on this list
? Location is in decline, previously developed, is not critically needed by another species or
community
? Not located on prime farmland
? Possibility to achieve a minimum net zero energy and water goals
? Zero net waste
Profit
? Financially viable – reasonable and realistic return on investment
? Guaranteed multiple and diverse revenue streams
Purpose
? Consumer demand – There are attractions or potential attractions (cultural, environmental)
2
RDK ECO REGENERATIVE CONSULTING GROUP
Navuh Regenerative Resort
A healthy local economy is essential for a sustainable and livable community. It provides the resources that allow residents and community to prosper. It brings employment and leads to healthier lifestyles and greater opportunities for personal fulfillment. With a strong economy we can achieve a higher standard of development, provide more services and enjoy an overall higher quality of life.
A thriving economy does not have to be at the expense of our environment and community interests. In fact, Navuh Resort supports growth and development that is integrated with environmental and social considerations. Navuh Resort also recognizes that a strong economy can be a vehicle for change. With imposing global challenges such as climate change, sustainable economic practices can be the catalyst for a greener way of thinking and living.
At its core, economic sustainability is about satisfying the diverse needs of a community; it is about livelihood and service; it is about how Navuh Resort chooses to utilize our resources while taking into consideration how those choices will affect future generations.
The planning, design, operation and maintenance of Navuh Resort considers the diversity of issues and benefits that impact a community. These include but are not limited to: quality of life, health, equity, livability and inclusion. All of these factors are integral to the long-term sustainability and symbiotic nature of the relationship of the business and the community.
Navuh Resort is committed to supporting local and regional community initiatives that not only promote the wellbeing and capacity of its residents, but that also contribute collectively toward a sustainable future.
As Navuh Resort achieves this vision for a sustainable community, it is imperative that regular and realistic targets be established and progress is monitored. Ours is a growing relationship and as people's priorities evolve and community needs change, Navuh Resort must remain flexible to those needs but also be able to sustain its vision.
Setting targets for change allow Navuh Resort to work towards specific, achievable goals.
Project Vision
Navuh was conceived by a gathering of likeminded people wanting to change the tourism model and develop an innovative project in the Lowcountry to achieve the following:
? Use the built environment to create positive environmental impact
? Build environmental and cultural awareness and respect
3
RDK ECO REGENERATIVE CONSULTING GROUP
? Provide positive experiences for visitors and hosts
? Use profits to support environmental initiatives
? Provide financial benefits and empowerment for local people
? Integrate natural beauty and the daily life of the community
? Promote productive sustainable practices within its tourism offerings
? Embrace the dynamics of Lowcountry life and preserve its welcoming, relaxed and rustic
atmosphere
? Support local initiative and encourage participation
? Strengthen local organizations
? Utilize the local workforce and pay, at minimum, a realistic living wage
? Partner with existing businesses to enhance the resort offering and support local business
interests
? Give back to the local community
? Develop tourism as a stimulus to the economy
? Generate income through sustainable use of natural resources by organizing local people and
joint ventures
? Develop an integrated network of local cooperatives that are financially independent yet work
together to celebrate geographic and cultural character
At Navuh, we envision a community-based tourism experience that allows guests to integrate with and celebrate local culture and environment, while experiencing a full-service hotel. Cultural offerings will include:
? Experience the Gullah Geechee through all senses
? Create a deep connection with the people and Place of the Lowcountry
? See things in a new way through cultural exposure
Navuh Resort Objectives
Navuh Resort intends to create a high-class, boutique hospitality experience that will serve as a catalyst for ecotourism is the Lowcountry region. Partnering with the town of Bluffton, we envision the growth of tourism throughout the Lowcountry that celebrates the region’s environmental, cultural and historic offerings.
Overall Design Objectives
? Celebrate and protect the natural beauty of the Lowcountry
? Create a project that gives back more than it consumes
? Protect the local biodiversity and ecosystem
? Provide safe and convenient access to the resort
? Ensure that the Project design is responsive to the impact of climate change
? Respect and enhance the local character, utilizing native plants and design styles
4
RDK ECO REGENERATIVE CONSULTING GROUP
? Provide physical infrastructure commensurate with the intended scale and density of development
Regenerative Design Objectives:
? Meet facility energy needs through alternative and renewable energy sources that may include and are not limited to:
o Solar Photovoltaic
o Vertical Axis Wind Turbines o Solar Thermal Concentrator o Micro Hydroelectric
o Methane Biodigestion
o Agro-waste combustion
o Hydrogen Fuel Cell
? Minimize Environmental and Carbon Footprint through the use of integrated sustainable building elements including:
o Reclaimed Building Materials
o Modular Construction Concept
o Non-Toxic Materials, Finishes and Techniques
o High Durability and Low-Maintenance Materials o Natural Freshwater Pools
o Locally Sourced Building Materials
o Passive Heating and Cooling
o Biomimicry Inspired Structures and Systems
? Attain LEED Platinum certification, at a Minimum, and Living Building Challenge if Possible
Environmental Initiatives:
? Erosion and Flood Control
? On-site Waste Management Systems
? Partnering with Local Land Management, Improve Local Biodiversity
? Water Filtration & Purification
? Support Health of May River Riparian System
Cultural Initiatives:
? Support and Promote Local Artisans and their Craft
? Support Local Organic Agricultural Initiatives through Purchasing program (including strategic
alliance between the growers and resort)
? Preservation and Enrichment of Local Fishing and Agricultural Culture
5
RDK ECO REGENERATIVE CONSULTING GROUP
Community Partnership
At RDK we believe that the success of any project is dependent upon full community support and partnership. In our earliest planning stages, we have begun to engage the local community through the Chamber of Commerce and Bluffton town government to ensure alignment with our project and the community goals. As we move forward, the local community will be engaged further to ensure our understanding of community goals, needs and concerns. This approach creates several mutual benefits including:
? Community support
? Potential employees can engage early on, therefore feeling a sense of ownership and pride
? Both the resort and the community benefit financially from a partnership
? Early education regarding RDK principals resulting in stakeholders who are supportive of the
RDK mission
As the project moves forward, RDK will, in cooperation with local interests, create a comprehensive strategy for community engagement and feedback.
Customer Profile and Marketing Plan
Navuh Resort will actively market to guests who are aligned with the concept of environmental and social awareness through guest recommendations and direct marketing strategies. It is easier to sell a concept, particularly at a premium price point, to guests who already believe in the underlying values rather than spend advertising dollars on the difficult task to “convert non-believers”. Navuh Resort will be small and exclusive enough so that cultivating existing “believers” should generate sufficient demand.
Our target guests share the following characteristics:
? Willingness to pay a premium for products/experiences where environmental and social
sustainability issues are involved
? Accepting of non-traditional concept of “luxury”
? Interest in nature-based tourism, eco-tourism or cultural tourism
There are two approaches Navuh Resort can take to acquire guests with the above characteristics:
? Word of mouth, utilizing web-based social networking and industry tools
? Direct marketing including purchase of customer lists, education travel programs
6RDK Guiding Principles for Project Viability
? Open and receptive population (both community and governing agencies)
? Possibility for philanthropic return to the local community and environment
? Community involvement and ownership (may not be immediate ownership)
? Project brings economic benefit to the community (project does not intend to compete with
other businesses and individuals)
? Celebration of local culture
Place
? Location that fulfills other requirements on this list
? Location is in decline, previously developed, is not critically needed by another species or
community
? Not located on prime farmland
? Possibility to achieve a minimum net zero energy and water goals
? Zero net waste
Profit
? Financially viable – reasonable and realistic return on investment
? Guaranteed multiple and diverse revenue streams
Purpose
? Consumer demand – There are attractions or potential attractions (cultural, environmental)
2
RDK ECO REGENERATIVE CONSULTING GROUP
Navuh Regenerative Resort
A healthy local economy is essential for a sustainable and livable community. It provides the resources that allow residents and community to prosper. It brings employment and leads to healthier lifestyles and greater opportunities for personal fulfillment. With a strong economy we can achieve a higher standard of development, provide more services and enjoy an overall higher quality of life.
A thriving economy does not have to be at the expense of our environment and community interests. In fact, Navuh Resort supports growth and development that is integrated with environmental and social considerations. Navuh Resort also recognizes that a strong economy can be a vehicle for change. With imposing global challenges such as climate change, sustainable economic practices can be the catalyst for a greener way of thinking and living.
At its core, economic sustainability is about satisfying the diverse needs of a community; it is about livelihood and service; it is about how Navuh Resort chooses to utilize our resources while taking into consideration how those choices will affect future generations.
The planning, design, operation and maintenance of Navuh Resort considers the diversity of issues and benefits that impact a community. These include but are not limited to: quality of life, health, equity, livability and inclusion. All of these factors are integral to the long-term sustainability and symbiotic nature of the relationship of the business and the community.
Navuh Resort is committed to supporting local and regional community initiatives that not only promote the wellbeing and capacity of its residents, but that also contribute collectively toward a sustainable future.
As Navuh Resort achieves this vision for a sustainable community, it is imperative that regular and realistic targets be established and progress is monitored. Ours is a growing relationship and as people's priorities evolve and community needs change, Navuh Resort must remain flexible to those needs but also be able to sustain its vision.
Setting targets for change allow Navuh Resort to work towards specific, achievable goals.
Project Vision
Navuh was conceived by a gathering of likeminded people wanting to change the tourism model and develop an innovative project in the Lowcountry to achieve the following:
? Use the built environment to create positive environmental impact
? Build environmental and cultural awareness and respect
3
RDK ECO REGENERATIVE CONSULTING GROUP
? Provide positive experiences for visitors and hosts
? Use profits to support environmental initiatives
? Provide financial benefits and empowerment for local people
? Integrate natural beauty and the daily life of the community
? Promote productive sustainable practices within its tourism offerings
? Embrace the dynamics of Lowcountry life and preserve its welcoming, relaxed and rustic
atmosphere
? Support local initiative and encourage participation
? Strengthen local organizations
? Utilize the local workforce and pay, at minimum, a realistic living wage
? Partner with existing businesses to enhance the resort offering and support local business
interests
? Give back to the local community
? Develop tourism as a stimulus to the economy
? Generate income through sustainable use of natural resources by organizing local people and
joint ventures
? Develop an integrated network of local cooperatives that are financially independent yet work
together to celebrate geographic and cultural character
At Navuh, we envision a community-based tourism experience that allows guests to integrate with and celebrate local culture and environment, while experiencing a full-service hotel. Cultural offerings will include:
? Experience the Gullah Geechee through all senses
? Create a deep connection with the people and Place of the Lowcountry
? See things in a new way through cultural exposure
Navuh Resort Objectives
Navuh Resort intends to create a high-class, boutique hospitality experience that will serve as a catalyst for ecotourism is the Lowcountry region. Partnering with the town of Bluffton, we envision the growth of tourism throughout the Lowcountry that celebrates the region’s environmental, cultural and historic offerings.
Overall Design Objectives
? Celebrate and protect the natural beauty of the Lowcountry
? Create a project that gives back more than it consumes
? Protect the local biodiversity and ecosystem
? Provide safe and convenient access to the resort
? Ensure that the Project design is responsive to the impact of climate change
? Respect and enhance the local character, utilizing native plants and design styles
4
RDK ECO REGENERATIVE CONSULTING GROUP
? Provide physical infrastructure commensurate with the intended scale and density of development
Regenerative Design Objectives:
? Meet facility energy needs through alternative and renewable energy sources that may include and are not limited to:
o Solar Photovoltaic
o Vertical Axis Wind Turbines o Solar Thermal Concentrator o Micro Hydroelectric
o Methane Biodigestion
o Agro-waste combustion
o Hydrogen Fuel Cell
? Minimize Environmental and Carbon Footprint through the use of integrated sustainable building elements including:
o Reclaimed Building Materials
o Modular Construction Concept
o Non-Toxic Materials, Finishes and Techniques
o High Durability and Low-Maintenance Materials o Natural Freshwater Pools
o Locally Sourced Building Materials
o Passive Heating and Cooling
o Biomimicry Inspired Structures and Systems
? Attain LEED Platinum certification, at a Minimum, and Living Building Challenge if Possible
Environmental Initiatives:
? Erosion and Flood Control
? On-site Waste Management Systems
? Partnering with Local Land Management, Improve Local Biodiversity
? Water Filtration & Purification
? Support Health of May River Riparian System
Cultural Initiatives:
? Support and Promote Local Artisans and their Craft
? Support Local Organic Agricultural Initiatives through Purchasing program (including strategic
alliance between the growers and resort)
? Preservation and Enrichment of Local Fishing and Agricultural Culture
5
RDK ECO REGENERATIVE CONSULTING GROUP
Community Partnership
At RDK we believe that the success of any project is dependent upon full community support and partnership. In our earliest planning stages, we have begun to engage the local community through the Chamber of Commerce and Bluffton town government to ensure alignment with our project and the community goals. As we move forward, the local community will be engaged further to ensure our understanding of community goals, needs and concerns. This approach creates several mutual benefits including:
? Community support
? Potential employees can engage early on, therefore feeling a sense of ownership and pride
? Both the resort and the community benefit financially from a partnership
? Early education regarding RDK principals resulting in stakeholders who are supportive of the
RDK mission
As the project moves forward, RDK will, in cooperation with local interests, create a comprehensive strategy for community engagement and feedback.
Customer Profile and Marketing Plan
Navuh Resort will actively market to guests who are aligned with the concept of environmental and social awareness through guest recommendations and direct marketing strategies. It is easier to sell a concept, particularly at a premium price point, to guests who already believe in the underlying values rather than spend advertising dollars on the difficult task to “convert non-believers”. Navuh Resort will be small and exclusive enough so that cultivating existing “believers” should generate sufficient demand.
Our target guests share the following characteristics:
? Willingness to pay a premium for products/experiences where environmental and social
sustainability issues are involved
? Accepting of non-traditional concept of “luxury”
? Interest in nature-based tourism, eco-tourism or cultural tourism
There are two approaches Navuh Resort can take to acquire guests with the above characteristics:
? Word of mouth, utilizing web-based social networking and industry tools
? Direct marketing including purchase of customer lists, education travel programs
6