Munchies of your Dreams
Because your munchies should taste like your fantasies!
Hi there, everyone, and welcome to the fundraising page for Munchies of your Dreams, Nashville's soon to be most delicious source of baked, sweet goodness. I'm Chef Steven, known once upon a time as The Ribeye of your Dreams, and now the chef who wants to bring a different brand of goodies to Nashville and the surrounding areas.
When most people think of getting cupcakes for their kid's birthday party, they think of going to the grocery store bakery. When they think of getting muffins and scones for that tedious meeting at the office that nobody wants to be at, they think of the local bakery on the corner, and when they imagine having the ladies over for lunch, they see themselves with cookies that will impress and cakes that make those ladies beg for the recipes. It's these goodies that I want to bring to my neighbors.
I'm a pastry chef. Sweets are my passion. I love seeing the look of pure happiness on someone's face when they take their first taste of my delicious Lemon-Blueberry Dream Cake, or the playfulness they show when they sink their teeth into one of my S'mores Cupcakes. You see, each of these creations are just that; my own creations. I worked hard to create these recipes, and have tested them on family, friends, neighbors, and even random strangers. The original and sometimes strange plays on classic recipes are only part of what makes my goodies the goodies they are. All of the things I bake are made with completely fresh ingredients: nothing frozen, canned or preserved goes into my food. All of the things I bake are also made completely from scratch, because cupcakes are just better when they're not Betty Crocker.
I want to be able to get my munchies to people all over the city, and eventually all over the midstate area, but in order to do that I need some help to get started. I'm not intending to open a bakery in a storefront, or a kiosk in the mall. I plan to get this started small; I'm going to do it from home and make deliveries like I've been doing for people, but on a larger scale which is where you good people of America come in.
First things first, I need a website. Facebook, Google+ and Twitter are good, but with my own domain, server space and bandwidth, I can make the site what it really needs to be. I want my business to have it's own e-mail domain, and a page where I control the totality of the content. I also want to set up a menu, order form and payment processor, and it needs to be on as secure of a server as I can make it.
For advertising, I'm going to need business cards made, and I'd like to have some flyers made with good pictures of my most tasty items. Further advertising in the form of a booth at the Nashville Farmer's Market for a month or two where I can sell things in singles instead of dozens, and more people will get to taste what I have to offer.
I need to get some equipment that's built to handle more commercial things than the local elementary school bake sale, including a convection oven, a commercial stand mixer and attachments, and large scale bakeware and utensils. Thankfully there are a couple of wholesale kitchen supply warehouses in Nashville, where I'll be able to get things a bit more affordably than I would if I were opening a bakery in a storefront. Along with the equipment I'll need to get a store of ingredients, which I can get restaurant quality in the same area of town as the equipment, and containers for me to deliver the various treats in.
Most important of all, I need to get the business licenses, and licenses from the Metro Health Dept.
Making "Munchies of your Dreams" into a successful small business is a dream of mine, one that I wasn't sure I would ever be able to pull off, and I'm hoping that with the help of my fellow Americans, I'll be able to do it. That's why I'm here to ask you all for your help in making my dream come true. I believe the combination of your funding help, my plain spoken nature, the fresh quality of the goods, and the unique name will work together perfectly and soon I'll have a respected business.
I'd like to thank you all in advance for your help. Without the support of my fellow Americans, I don't know that I'd ever want to try this. I'd also like to give a special thanks to Sonya New, who was the first manager in a restaurant who started teaching me the basics of cooking, which lit a fire in me 17 years ago. Sonya, if it wasn't for you giving me a shot on the cooks line so long ago, I don't know where I'd be now.
Thank you all again,
Chef Steven Geldrich