One of a kind, Jamaican restaurant in Kampala.
When I first arrived in Uganda 5 years ago, I was amazed by how much Jamaican music was placed at local bars and clubs. I was also amazed by how fascinated people were when I told them I am a Jamaican.
I am a teacher by profession and each year for Festival of World Cultures I would make a Jamaican dish to celebrate my heritage and share with my colleagues. and each year I would get raved reviews for my fried dumplings or my sorrel or ackee and saltfish or my banana chips.
These two things made me decide to open a Jamaican restaurant. Ugandans already love everything Jamaican and I think if I add food to their love of music, I will not only be making money, but sharing another part of the Jamaican culture with them.
Initially, I would like to rent the facilities. Here people don't do a credit check, they want money upfront. So to secure a good location, I would need to sign at least a 12-month lease and pay for 12 months upfront. Additionally, the cost of marketing and marketing materials, decor, food items etc, will add up to the total amount I'm asking for.
The biggest problem I foresee is initial traffic. This is a new concept and though Ugandans love everything Jamaican, I think it will take some time to get people coming into the restaurant regularly. The food is a bit different and there is no other like it in Kampala. However, I think this problem can be solved by good and continuous marketing, having special events (fish fry night etc, live DJ on the weekends etc.) and offering promotional items.