Lovable and Loyal Brands.
Will enter pet food market as a Social Responsible Company. Source the best quality pet food starting at the most reasonable to the deluxe offering option to different income level households.
The social purpose part will be written in the "Mission Statemen", of the Business. Business is run as a regular business and first priority is to survive and grow just like a regular business.
The difference here is unlike "Non profits", a Social Purpose Corporation can lobby and advocate for legal changes, as well as assist in the non suffering of some of the other pets around different states and eventualy countries.
Goals can be suggested and included but about 10 to 15 percent of profits will go to the primary goal of changing laws and animals suffering.
For instance some states still allow Gasing not Euthinization. First try to change those laws and encourage "no kill", shelters. The states that have not evolved we will encourage transportion to other shelters that will keep them safe preferably permanantly but at least temporarily.
Most companies like this start as Non Profits and do well but dont reach many. If we can take a part of the profit out of the pet food industry for the betterment of the pets then we should do that for them.
There love is unconditional and so should ours be.
P.S. For instance there is an invasive species of fish that we can create a demand for to implement in some of the food choices.