Pakistan is an agricultural based economy. Blessed is a nation that can grow its own food to serve its people and export the surplus to earn the required foreign exchange for our beloved nation.
"Little Pakistan" is a first step towards development of our countries own retail markets abroad. This development will be a Center of Excellence projecting Pakistani products, our countries heritage and our culture and equally give an opportunity for Pakistanis in UAE to buy their favorite brands from our country as well as tourists and people from other ethnic backgrounds to enjoy some of the best product offering from South-East Asia.
The largest expat Pakistani population lives in UAE followed by Saudi Arabia and then England and beyond. Starting from UAE we would like to build the first facility in Dubai, followed by Ajman, Sharjah and Abu Dhabi after which we will build in Saudi Arabia and then England and so on so forth. This development will lead us to build our market in various countries around the world.
The proposed development is a mix retail market carrying and offering only Pakistani products comprising of three main sections:
1) FOOD AND BEVERAGE BRANDS FROM PAKISTAN (BOTH PERISHABLE & NON PERISHABLE)
2) CLOTHING, FURNITURE, LITERATURE AND HOUSEHOLD BRANDS FROM PAKISTAN
3) RESTAURANT SERVING "TASTE OF PAKISTAN" INCLUDING A LIVE MUSIC SECTION PROMOTING PAKISTANI MUSIC.
ROLE OF PEOPLE OF PAKISTAN IN THE DEVELOPMENT:
A single person from Pakistan cannot alone create “Little Pakistan”. It requires unity. It requires us all from Pakistan to give something back to our nation. What we can give back is to support our country achieve a surplus in the balance of payments by increasing our exports and finally a day will come when we dont have to borrow from donors like IMF or World bank. A day will come when the brand "MADE IN PAKISTAN" will proudly be made global.
We simply can develop our countries largest resource that is agriculture, increase the capacity of our companies converting argriculture into value added goods and by creating our own retail market "Little Pakistan" and seeking support of Pakistanis abroad to buy our own products.
We all come from different walks of life. Some lead large scale industrial sector organizations, others work in corporate finance, some in the services sector while some work in FMCG etc
All Pakistanis in UAE may help in contributing by bringing their friends and family dine-in or buy their favorite brands or having corporate functions of their companies at the restaurant or spreading awareness amongst peers about “Little Pakistan”. Every single activity to project “Little Pakistan” counts. We could also advertise the brand "Made in Pakistan" in every flight taking Pakistanis abroad and while abroad they must visit "Little Pakistan" dine in to enjoy the "Taste of Pakistan" and buy their own products.
For this development we require an investment of AED 8 million (USD 2 million) to build the first "Little Pakistan" mix retail outlet in Dubai, UAE. Every single donation counts and if we can collect and share we can build "Little Pakistan".
Insha-Allah if the Pakistani community abroad can get together, united for a cause to support our products and build a market for our products we will be able to convert this vision to reality.
Thanks and Regards,
Sheikh Nouman Rashid