“LEARN” Language School is a Thessaloniki-based organization that offers teaching and tutoring services for a wide variety of subjects. Currently there are no official headquarters for the organization, however this effort is made to establish them in one of the most developing and low-profile suburbs of Thessaloniki.
“LEARN” Language School was founded by Kiki and Eirini Stypsianou when Eirini who was private tutoring had the idea to offer a complete range of services. Although the company has informally existed for the last four years, operations have been informal, picking up students here and there. While it has filled some of Eirini's spare time, she is now ready to concentrate on developing this business into a more efficient source of revenue while retaining the joy of teaching that attracted Eirini to the business. The first step of this transformation is the writing of a business plan. This plan is being used as an internal document to assist in the development of the business. “LEARN” Language School operates with very low overhead, therefore “LEARN” Language School will be seeking capital for operations.
“LEARN” Language School has identified several target market segments that will be pursued. The largest segment is the Thermi students but also the students from “Nomos 751” a neighboring suburb. Eirini has close relationships with many students of the wider area who currently are tutored individually. Within this market segment there will be three subgroups: student clients, adult clients, and international students. “LEARN”. Language School will also serve students graduating from local high-schools and the surrounding colleges and wish to further their studies abroad.
“LEARN” Language School offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. For Language programs “LEARN”. Language School offers an extensive collection of past exams which are invaluable for teaching the material and for exam preparation. For all students, “LEARN”. Language School uses the Content and Language Integrated Learning. 'CLIL refers to situations where subjects, or parts of subjects, are taught through a foreign language with dual-focused aims, namely the learning of content, and the simultaneous learning of a foreign language'. (Marsh, 1994) This approach involves learning subjects such as history, IT, geography or others, through an additional language. It can be very successful in enhancing the learning of languages and other subjects, and developing in the youngsters a positive ‘can do’ attitude towards themselves as language learners. (Marsh, 2000) This system seeks to provide the student a better use of the language without pressing them to perform. This system differs from most tutors who are primarily concerned with delivering to the students the grammar and the vocabulary needed to pass the exams and not giving emphasis into communication.
“LEARN” Language School will be lead by Eirini and Kiki Stypsianou. Eirini brings a wealth of academic excellence as well as a proven record of tutoring. Eirini first began tutoring at a large language School. It was this experience that provided Eirini with the insight that he enjoyed and excelled at tutoring. While Eirini attending the American College of Thessaloniki realized how important is for the students to have fun together with learning. On the other hand Kiki is able to understand the individual needs of each student by focusing individually to each student and listening to their needs. Kiki have been interacting for years now with young kids through online computer games and social networks and has very well studied their reactions and to peer and parent pressure but also the CLIL function through gaming.
“LEARN” Language School is a small, local tutoring business that offers a wide range of tutoring services. Due to Eirini's expertise, professor networking connections, and low overhead, “LEARN” Language School will realize good revenue and profits the years of this plan.
“LEARN” Language School realizes that Globalization is becoming a reality in evermore increasing areas of our lives
More and more people need to travel, do business or simply interact with people from other countries and cultures. To be ready for this globalization, it is necessary for people to receive the training and guidance in foreign languages, subjects and cultures from an early age.
Our plan is to design, develop and operate an establishment where people of all ages, but mainly young people will, not only be able to learn foreign languages and become acquainted with technology and new applications and learn to interact with people of the same age from other countries through use of modern technology.
This establishment will be eco-friendly and will promote the idea of sustainable development together with other skills. The students for example will encourage and taught how to give new life to their waste.
In summary, this will be a diverse venue which will follow the CLIL (strategy to introduce people to other languages and cultures) and will have as its goal to offer multi-dimensional education to people of all ages.
We don't succeed unless our clients succeed.
1.2 Keys to Success
- Developing methods of approaching subjects that helps students get their minds around challenging concepts.
- Creating excellent word of mouth promotion of services - clients sell services to other students.
- Truly listening to clients' needs and diagnosing where their understanding of concepts is breaking down.
- Generate modern, eco-friendly educational establishments.
- Increase revenue steadily from Year 1 through Year 3.
- Achieve full hourly capacity by 1st quarter, Year 2.