Launching the ” Hoof n’ Hide Rugged Wear Animal Blankets” Business

The winters are brutal in the rural Midwest and our pets require blankets to go outdoors. This includes all the pets from dogs to horses to calves during spring calving season. It is my goal to open the Rocking K Hoof n' Hide Rugged Wear Collection which will include dog coats of all sizes and weights, calf warmers of heavy denier nylon, and winter horse blankets of various weights and materials.

A business plan has been constructed outlining the various tasks and necessities required prior to launching this business. The business will operate in the upper level of our house, eliminating rental fees. Our residence is strategically located between large metropolitans approximately 70 miles south of Sioux Falls, SD and 70 miles north of Sioux City, Iowa providing excellent business to business opportunities with grooming shops and private pet stores to market the dog blankets. As a farmer, we already have horse and cattle connections via our rural communities and sale barns to market the horse and calf blankets.

The advertising and name recognition will be accelerated by connecting it with our farm name, which is already known throughout Illinois, Wisconsin, Iowa, and Missouri. Personal appointments to introduce my products will be supported by an extensive nation-wide mailing campaign. Other necessities include an industrial style sewing machine, advertising materials, a website, and a variety of materials. All items have been extensively researched to locate quality products at moderate prices.

As a supporter of Private Rescue efforts, I will provide Sandy Veik of Osmond, NE who performs rescue work at her own expense, and who we adopted our Blue Heeler from, with dog coats and cat beds as requested free of charge.