Kill The Killer: A Breast Cancer Awareness Campaign

This awareness campaign is geared towards creating awareness for breast cancer, educate, provide counseling services, mobilize resources for cancer prevention and support for cancer victims. The best hope of a cure is early detection through “Breast self-examination kits”. Breast Cancer is the number one Cancer killer of African women. This campaign seeks to encourage Nigerian women to routinely conduct regular breast self-examination. ”The survival rate for breast cancer patients in Nigeria is a dismal 10%. It is responsible for about 16% of all cancer related deaths. There is a 29% increase in recorded cancer cases over the past five years, with 479 new cases in 2014 and 289 were recorded in 2010.

It is troubling to know that majority of women ignore changes they might notice around their Breasts; this is very common in Nigeria. As a result, we want to educate them properly on how to speak out when they notice this changes and also how to use the “Breast self-examination Kits” properly. It is important to know that early detection and prompt treatment is the key to surviving this deadly disease.

Diagnosis is late in Nigeria, by the time most women show up in the hospital, the cancer is already widespread. Usually at this stage; nothing medical or surgical can help and the cost of treatment is high and out of the reach of most of this women, especially in Sub-Saharan Africa. The number of women who die from this disease will continue to increase if nothing is done to provide them with self-examination kits. We are creating awareness on the dangers of cancer as the disease had killed a lot of women. We advocate that, if the right thing is done at the right time, which is early detection as well as presenting one to the medical doctor early, it will save a lot of lives.

The number of new cancer cases is expected to increase by 70% in the next two decades. So far Africa has the highest cancer death rate; about 80,000 out of 100,000 diagnosed die annually from the disease. Breast cancer, despite being curable still accounts for a significant number of deaths in Nigeria due to its late detection. Studies have shown an estimated 95% survival rate for breast cancer when it is detected in its earliest stages.

In this campaign, we seek to encourage women to carryout “Breast self-examination”, to know how their breasts look like, how it feels like, so that they can detect any change and go for proper medicare. With this step, more Nigerian wpmen will be given hope and a true early detection edge in the battle against breast cancer.”

Breast cancer treatment and management is a big challenge in Africa largely due to limited resources. However, CBCC through the “Self Breast Examination Kits” seek to encourage women to conduct routine “Breast Self-Examination”, a simple step that will reveal any changes that might require the attention of a qualified professional to determine if it is indeed Breast Cancer or not is our approach.

It is against this background that we organise this campaign, to educate and distribute the Self-examination kits. The cost of acquiring this kits is $10,374. We hope to reach out to 520 women in rural areas, with 1 kit @ $19.95; 520 x $19.95=$10,374.

Your contributions toward the success of this campaign will be appreciated. No amount is too small. Little drops of water can fill a bucket. You might have saved a life and contributed your own part as we try to defeat this menace. Thank you all.