We are raising funds to start an online fashion brand, in which we will be raising awareness and resolving human and women rights issues in the MENA region specifically and worldwide as well through our designs. Each collection we create will have a different theme and story, and through them we will deliver the right idea to our clients.
Our brand will be affordable for everyone and will have a diversity of elegant and modern designs that will suit all women´s needs. As we aim to help resolving women and human rights issues, part of our profit will contribute back to the women and human rights organisations in the MENA region, which means by buying our products, it does not only mean that you have purchased a nice and stylish garment, but also you have contributed back to help resolving human and women rights issues in the third world countries.
Our company will initially be selling online, through our website. in order to reach out to as many women out there as possible. Our company will be EU based, but manufacturing our products will be in Jordan, in which it is the home country of our founder and designer. We will have worldwide shipping. The aim of having our products manufactured in Jordan, which is a middle eastern country, is to empower women in the labor force in that area, in this way we will be automatically helping in resolving one of the most important issues for women in the middle east, which is unemployment.
In our online shop, we will have the "styling" feature, in which our customer will be able to enter their body type details, and automatically the website will show them the garments that suits them the most. This feature will also include styling a full outfit that fits the body type of our customers. This feature will be existing to help women know better what to wear according to their body type and to look elegant in them, and since our aim is to empower women and human rights, this feature will be our unique weapon to reach out to as many women out there in the world as possible, and at the same time as mentioned before, to empower their rights with an elegant touch.
Our online shop will not only have a new collection every quarter or half a year, but also will have the recurring capsule collection that will be always produced regardless of the new collection, which means it will contain the essential basic garments every women should have in her closet. And alongside with the collections we produce, we will be also creating another capsule collection especially designated for the new collection that contains basic essentials from the same theme of the collection.