HOOP

GET INVOLVED IN THE MOST EXCITING AND INNOVATIVE SOCIAL COMMUNICATIONS PROGRAMME AIMED AT CHILDREN

Children are the best messengers for good, healthy, healing, learning, exciting and fun campaigns. For this reason the HOOP Campaign is aimed primarily at the children.

The HOOP Campaign will excite and motivate the children in our country and worldwide to accept the social communications messages

The HOOP Campaign is a new dimension for the informal training and education of social awareness.

The HOOP Campaign is a learning process set apart from the classroom type of environment, to give children the freedom of choice to learn or have fun in their own time and at their own pace.

TO BE PERCEIVED BY THE TARGET AUDIENCE OR PRIMARY TARGET MARKET, THE CHILDREN, AS 90% FUN AND 10% EDUCATION

The HOOP Campaign is not intended to replace or detract from ongoing formal and informal education activities

The HOOP Campaign is an incredibly powerful promotional vehicle that will support, supplement and work with these activities to achieve a common goal – to make our future more secure.