This is to help raise funds to start an online business called Ava, which focuses on selling ear/headphones, however rather than preset made products, the business will focus on giving customisation to the customer getting the products made to their own unique style rather than the company's style. The competitors are seen to only give options of colour, Ava plans to be different giving a simple and easy way of more customisation to suit the customer preferences. Ava also plans to sell premade earphones as well as lower prices in order to attract more customers while making a reasonable profit. At first, the business will focus on premade products, as to get such software for customisation and finding a supplier to do this at good quality will take time and more funds would be needed. This will be raised by selling premade products, but in order to create a competitive advantage, we will price our products lower but with good quality. Also by further donations as 10,000 isn't the end target.