First, some history behind the idea
I have a great passion for tigers, these beautiful and proud species! They have already been living on this planet for millions of years, but now they are dying out.
Tiger conservation organizations estimate that in 20 years there will no more tigers living in the wild, unless massive efforts are made to protect them. They can't speak for themselves, so they need a voice. And I decided to give them mine.
But what is the best way to help them? After a lot of research, I came up with an idea to save tigers with the help of... tiger wine!
Popular in China, tiger bone wine is made with the use of tiger bones, which is illegal but still common in China. I developed an alternative: an alcoholic drink (28% vol.alc.) no part of which comes from the tiger- except for my passion of them. I called it Tigerinfusion.
Now I had a clearer picture. I would start my own business to launch Tigerinfusion and would donate part of the profits to tiger conservation. But my intention is not only to donate money but also to change things; to become an influential voice that people listen to and to find like-minded influential people who would support me in my mission. Therefore my NGO "Tigers' Rights" is an important part of my business.
this purpose in mind, I moved from my native Germany to Hong Kong and
founded my company Golden Hibiscus Blossom Ltd
is a good place to launch a product for the China market.
what I am going to make for you?
I personally prepared a mix of carefully selected strong and powerful herbs that come from different continents. Their extracts give Tigerinfusion its unique flavour. And here is a small secret: at the end of the production process two more special ingredients will be added.
Tigers are very powerful, superior to all other animals and sometimes even wild and dangerous. To reflect this, the liquor does not taste sweet, but strong, manly and earthy. The herbs are rich in flavour without being overwhelming. The drink is clear in colour with a shade of golden brown, just like the tiger's coat.
It's served as a shot with or without ice cubes (it's up to you). And when you drink it you can see the tiger on the bottom of the glass coming towards to you. "Release the tiger within"!
What I have achieved so far and what I need
When doing business in China it is absolutely essential to protect your intellectual property rights. Thus, I have already registered the logo, trademark, design and company name in English and Chinese for Hong Kong and mainland China markets.
But now I can need your support! Your impact is lager than words. You will have the chance to be part of creating future prospects for the survival of tigers.
In order to find out if Tigerinfusion is accepted in the market I have to arrange tastings connected with a questionnaire. For that I need a bigger sample of Tigerinfusion. For the raw materials, the production, some samples of the outerpackage, bottles with the label and flyers I need around USD 500. To found my NGO „Tigers' Rights“ I need USD 750, for the year-end-closing and auditing around USD 500, the website has to be adapted and and online-shop has to be set-up (around USD 1,000).
If people like Tigerinfusion I am more than happy. At the moment I have negotiations with a manufacturer in Hong Kong, who can produce it in larger quantities. And I am looking for an experienced business partner from the beverage industry. Then I am ready to start!
You can also have a look on my website: www.tigerinfusion.com
What you get back
From USD 5 you get a handwritten postcard with a big thanks from the tigers and me. And from 20 USD you additionally will receive a tiger couple key chain as a memory for your fantastic contribution.
How can you help?
Please help to spread the word about my campaign. Use the GoGetFunding tools, Facebook and Twitter to let your friends, friends of your friends, colleagues, communities and others know about my mission. Share my message by liking me on Facebook, Twitter and Pinterest.
Help me to save tigers from extinction!