The mission behind the project is to help me to start my own record label called T.M.E Records.T.M.E Records is a multimedia company that is going to supply profitable,audio,positive and visual entertainment to a diverse local consumer group till international consumer group level.T.M.E will be commited to wholesome entertainment across the board and believes that through quality,palatable entertainment can be realized without compromising commercial appeal.
T.M.E will distinguishes itself through commitment with each of its artists.Contrasting the typical scenario in which a company spend more money for recording music than marketing and promotion,T.M.E will ensure/utilize a stable of experienced producers to ensure the highest quality product within established production budget.In conjunction and expertise necessary to stage intense,relentless marketing campaigns will guarantee the impetus necessary to create “winning” products in the market place.
T.M.E will be composed of four internal divisions:T.M.E music,T.M.E video,T.M.E ancillary and T.M.E movies.The company will compete and earn revenue through the following lucrative profit centres:
(a) Selling compact discs (pre-recorded music)
(b) Uploading music and videos via social media
(c) writing magazines
(d) Printing T-shirt
(e) Hosting gigs in the company name
(f) Additional income will be gained from distribution
(g) Merchandising and concert promotion
Each of the albums that T.M.E produces and owns will create valuable short-term streams of revenue. Owning and controlling the rights to each of its albums will enable T.M.E to grow its music catalog into a valuable asset, one of several-hundred revenue producing titles.
The talented group of individuals who will unite to form this innovative company, combined with industry affiliations and a highly esteemed Board of Directors, will catapult T.M.E into the future as one of the industry's leading entertainment companies. T,M,E's co-founder is Mr.TJHEPO KHANYE A.K.A TREEZY
As a renowned producer, recording artist,has directly produced and contributed to a lot of artist singles and albums recorded at other companies throughout his career.
In addition, a qualified, experienced and talented management team will be hired to operate T.M.E Records. Learning and achieving success in all facets of record company operations.
Information about the organisation or individual implementing the project:
T.M.E Music is T.M.E's primary thrust for the first years of operation. Responsible for the cultivation of talent, the production of pre-recorded music product and its marketing, the success of T.M.E Music will lay the groundwork for additional T.M.E profit centers.
SABC RBF Unit produces and promotes mainstream pop, hip hop,house and R&B. As the widest music market, T.M.E Music personnel will host auditions and selected artists will debut with T.M.E and later with SABC RBF unit.
T.M.E Music together with SABC RBF Unit will produce and release four projects from each of our genres including a movie after the release of our first album Empire,each of the first two years of operations. A second phase consisting of sixteen productions for artist follow-up albums and newly acquired artists will begin in late 2018.
During the course of 2017,T.M.E Music's Artist and Repertoire Department will locate, assess and consider additional recording artists.T.M.E Music has begun discussions with a variety of known recording artists who are interested in T.M.E Music for making possible deals for selling beats.
Recording the Music
The majority of the T.M.E projects will be produced at T.M.E Records,in bloemfontein.Only a multi-million dollar facility, the quality of SABC equipment, the architecture of the studio and its atmosphere are conducive to creating the highest quality projects in a cost and time effective manner. By pre-purchasing large blocks of studio time,T.M.E will have access to the two studios in this facility at a heavy discount.
T.M.E will utilize a variety of independent record producers for the studio production of its projects. Producers will be hired on a per project basis. These producers will be paid up-front fees and will also receive royalties (3%) from unit sales. Networks of producers are available to T.M.E for the specific genre of music. Additionally, each of T.M.E's Vice Presidents have a production background which will ensure the delivery of quality product on budget.
Manufacturing & Distributing
A plethora of options are available to satisfy T.M.E's requirement for quality manufacturing and reproduction of compact disc,uploading and videos. T.M.E will outsource this function to one of many manufacturing outfits in the industry. These vendors will be selected based upon quality of product, ability to meet delivery deadlines, payment terms, inventory and storage options, as well as price.Manufacturers that T.M.e will currently consider are: Storm media, Farwell Manufacturing, and JXT Manufacturing.
Marketing & Promotion
Chief among T.M.E's goals is to design and provide creative and effective marketing for its artists. As music is being produced in studio, promotion and marketing strategies will be formulated. It is crucial that the marketing plan for each new release is in motion several weeks before the product is completed in studio.
REC will employ multifaceted promotional strategies for its product releases including: hiring regional independent record promoters and creating radio promotions, Internet sites, broadcast videos, dance club promotions, in-store/co-op promotions and promotions to the general public through print, video and television mediums.
To support the sales of pre-recorded music, T.M.E Video will produce and release music videos for each album released by the company. Existing affiliations in the video sector of the industry allow the company to produce top quality video productions while minimizing budgets. At this stage, music videos will be created for 3-4 songs on the album which will be released as "singles", as a prelude to the full album release. Reed Music will contract with independent record promoters to interface with radio station program directors and music video network directors. Public relations firms will be hired to publicize and promote T.M.E recording artists.
T.M.E Video & Television will be established initially to support pre-recorded music products through the production of broadcast music videos and movies. Understanding and capitalizing on the close relationship between audio and video entertainment will quickly propel T.M.E's products in the marketplace.
Broadcast Music Videos
Rivaling radio in terms of the most powerful promotional tool for pre-recorded music sales, broadcast music videos are a crucial instrument to ensuring successful product launches through the 90% local music campaign . T.M.E will produce two to three music videos for each new project completed by the company. Videos will be created to appeal to the target audience of the particular songs in youtube,mtv, and other sources .
T.M.E will create relationships with other firms for the production of music videos. Specifically,SABC RBF Unit which is a full service production company.The SABC RBF Unit have offered below market fees and full use of their audio and video equipment.
Broadcast music videos will be distributed to networks such as youtube, mtv ,etc. Independent record and video promoters will be hired to gain maximum air time and exposure for company videos and artists. Furthermore, these promoters will work to gain exposure for videos in non-traditional music settings such as: bank lobbies, department stores, airplanes, stadiums, retail establishments and other public settings.
Number of anticipated direct beneficiaries and their demographics:
Artists and employees under the label
Please indicate which of the focus areas of the Professional Development Programme your project aligns with:
Job creation, Sustainability