Sure, you know you're the hottest homebased business to grace this planet or any other. But why should potential customers believe you? Not many homebased entrepreneurs admit that they blow, after all. But what if, say, Dr. U. Rock of Zebulon, Georgia, were the one singing your praises? Now that people know an actual customer has been pleased with your product or service, they can rest assured that you won't disappear with their money to a New Orleans strip joint.
Since assuring prospects that they'll get their money's worth should be the number-one priority for every homebased business owner, read on for the who, how, what and where of snagging and using testimonials.
Since Oprah probably won't give you the time of day, you'll have to settle for regular people. Don't worry-the buying public won't scoff at testimonials from John Q Neverheardofhim. "In most cases," says Shel Horowitz, author of Grassroots Marketing, "what they say is more important than who they are."